Originally Posted by Glenn A:
“I do find there is still a mild bias towards the BBC among middle class viewers, similarly ITV programmes often skew heavily C2DE.”
“I do find there is still a mild bias towards the BBC among middle class viewers, similarly ITV programmes often skew heavily C2DE.”
Yeah, ITV shows tend to skew with a lower ABC1 audience, even for identical sort of programming compared to BBC1. Take recent ITV1 period dramas like Downton Abbey & Lost in Austen for example - their audiences were made up of 50% ABC1s. Had they been on BBC1, like most of their period drama, ABC1s would've made up ~60% of the audience. It's just one of those things.
Originally Posted by D.M.N.:
“On that note, do you have a list of 'Top 10' ABC1 shows; 'Top 10 18-49 shows' or something of that nature for the week? Would be interested to see what ranks highly there which may not be on your list. Thanks as always rzt.
”
“On that note, do you have a list of 'Top 10' ABC1 shows; 'Top 10 18-49 shows' or something of that nature for the week? Would be interested to see what ranks highly there which may not be on your list. Thanks as always rzt.
”
I don't have a list of those - it would take quite a while calculating everything as it has to be done manually. Apart from the ones I've mentioned, the soaps, Casualty, Holby City, Antiques Roadshow would most likely get in either or both those ABC1/18-49 Top 10s list.





