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The Ratings Thread (Part 19) |
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#3051 |
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It's not the whole story though. You've got Coronation Street where companies regularly use the centre break to launch major ad campaigns, even though it skews old.
The skew itself isn't particularly important - that's not what is measured in the US. It's about the actual number of viewers 18-49. |
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#3052 |
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A bit late, but for those interested: http://youtubeukblog.blogspot.com/20...lion-live.html Quote:
The Duke and Duchess of Cambridge are YouTube's newest megastars. Though half the globe was still in darkness, YouTube users from across the world got wedding fever for the Royal Household's official live stream of the landmark wedding on The Royal Channel.
The Royal Wedding was live streamed 72 million times around the world to 188 countries. Those who didn’t see it live still had an opportunity to don their fascinators and catch up with the re-broadcasts later in the day. When it was all said and done, the total streams on April 29, 2011 reached 101 million as romantics around the globe tuned in to watch the fairytale ceremony, the procession and the final balcony kiss. And what a kiss it was…during the 10 seconds around the highly-anticipated Royal kiss, the YouTube channel site, powered by Google App Engine, experienced an additional 100,000 requests on top of the already high load … an effective additional 10,000 requests per second. Live streams were highest in the UK and the US, but looks like love was in the air across the channel as well. The top 5 countries viewing the live event online were: 1. United Kingdom 2. United States 3. Italy 4. Germany 5.France |
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#3053 |
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John deserved a better slot than that. OK, another 1.5m watched last night, but for a loyal servant of BBC1 who contributed two of the BBC's biggest ever series (OFAH and Just Good Friends) and other lesser hits, it was a poor do putting it up against Corrie.
The BSI haven't served him well in the past twelve months. Ratings-wise, it fared better than Paul O'Grady who wasn't on against the soap, although, saying that, Friday night ratings are slightly complicated by the fact that Friday 8.30 is where BBC1 Scotland currently show Holby City.(Although Holby may not do very well in Scotland as it changes slots pratically every fortnight. Trying to find it must be like the television equivalent of Where's Wally. |
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#3054 |
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For BBC1 it isn't. For ITV and Channel 4 it is very much the case (advertisers don't pay differently here - they use TVR's like the US). It's just that total viewers works as a reasonable guide for us anyway (perhaps because viewing isn't yet as fragmented as it is in the US?). And when that fails, we then look for the demos to see why a show survives.
For a rough guideline: on ITV1 a 30-second spot reaching 1000 people from the following demos costs about: ABC1 Adults: £18 16-34 Adults: £42 ABC1 Men: £49 HWWC: £52 16-34 Men: £115 Source: ITV Media Advertisers use 'credits' they've bought and have a campaign targetting a particular audience. So for e.g. they might say they want to reach 100 16-34 TVRs in a week or so, and their adverts are then distributed during programmes which total up to about 100 16-34 TVRs within 7 days. The raw cost to reach these viewers is roughly equivalent to the above, +/-15% depending on the time of year/advertising climate etc. Using those figures I've listed above and looking at the demos I post, you could probably do the math to get an idea on roughly how much ad revenue a particular show generates per hour. |
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#3055 |
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I wonder how Blue entering and their performance there will impact on who enters for us next year? They did alright and don't seem to be getting too much stick for getting beaten by Jedward. So it might be an opportunity to improve our entry again?
![]() Did you vote for Ireland last night?
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#3056 |
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Join Date: Jun 2005
Location: Duesseldorf, Germany
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Interesting to see Eurovision ratings from around Europe. No wonder it rated well in Germany,
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Have to admit I find the daily figures quite interesting, especially to see 2m still watching at 01:30:
17:50 - News: 2.19m (16.0%) 18:00 - Live: Bundesliga: 5.82m (30.1%) 20:00 - News: 7.61m (30.3%) 20:15 - Eurovision Song Contest 2011: 6.74m (23.6%) 21:00 - Eurovision Song Contest 2011: 13.83m (49.3%) 00:30 - Eurovision Song Contest 2011: 4.90m (41.0%) 01:20 - Lottery: 2.58m (30.7%) 01:30 - News: 2.26m (28.9%) |
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#3057 |
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Your anti-BBC bias has taken a serious turn recently.
Doctor Who flopped? You mean with a 6m overnight, timeshift to 8m likely. Perhaps you should check that rating with past series and see how it compares. |
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#3058 |
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Join Date: May 2005
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Plus the electoral college voting, giving equal weight to all states (eg San Marino - pop 30,000 - handing out the same votes as UK - 62m - or Germany - 82m), is a farce and means each Sammarinese has 2,000 votes to every one cast in the UK.
Corrupt. California (population 37.3 million) has 2 senators Texas (population 25.1 million) has 2 senators Vermont (population 0.6 million) has 2 senators Wyoming (population 0.6 million) has 2 senators I am not aware of anyone describing this as corrupt. Nor am I aware of any organisation in the US campaigning to change the system. The principle is identical to that used for Eurovision. And the US Senate is a somewhat more important matter. |
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#3059 |
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Very good for Eurovision and it shows that the show still has a large following. BGT still held up quite well with 8.4 million, but I think next week it will be up to 10 million.
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#3060 |
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Join Date: Sep 2005
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6 million would be a flop in peak time 20 years ago, but these days a rating like this is good. Doctor Who maybe has lost some viewers, but certainly isn't a flop and once timeshift and the I Player are taken into account it's up there with Eastenders.
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#3061 |
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Join Date: May 2005
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For a rough guideline: on ITV1 a 30-second spot reaching 1000 people from the following demos costs about:
ABC1 Adults: £18 16-34 Adults: £42 ABC1 Men: £49 HWWC: £52 16-34 Men: £115 If an ABC1 Adult is £18 and an ABC1 Man is £49 then it implies an ABC1 Woman is negative. ie Suppose you got 500 ABC1 Men and 500 ABC1 Women. What would be the cost? On the 1st basis £18 (for 1000 ABC1 Adults) On the 2nd basis £24.50 (for 500 ABC1 Men) before you allow anything for the 500 ABC1 Women. |
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#3062 |
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I wouldnt say it flopped but it doesnt seem to be commanding the schedule for the evening now where ever BBC1 place it. It seems to get slighly lost if there are bigger events happening on the same night.
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#3063 |
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Join Date: Oct 2006
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That's what people said in the 1960's when colour came out. They then realised that everything was better in colour.
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Common sense would be to shift it over to BBC2 and air it at 10pm/10.30pm, but I doubt the contract allows for common sense.
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I think (I stand to be corrected) that the last 3 declining Finals have been on ITV1, the Beeb's last one was the 2007 11.5m-peaking Final. I think the derisory 4m for the 2002 Arsenal v Chelsea clash was the last of the ITV matches when they last stole the rights in the late 90s.
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Did anyone hear the announcer at the start of The Two Ronnies on BBC2 tonight? It would appear the episode was shown as part of their tribute to John Sullivan, alongside The Comedy Genius Of John Sullivan and Citizen Smith. It contained the classic "It's A Duck" sketch which, I believe, John co-wrote.
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I'm not sure what the BBC's agreement is with the lottery, but they aren't airing a programme at all for the new Tuesday Euromillions draw.
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The principle is identical to that used for Eurovision. And the US Senate is a somewhat more important matter.
One final thing about Don't Scare The Hare (although it's convenient the football season is now over so they can keep dumping it mid-afternoon) - in that interview with Broadcast Mark Linsey says it was "a huge risk" as "it's co-hosted by an animatronic hare". It's not "co-hosted" by it, is it, the hare is just on the set. It does nothing that Dusty Bin didn't do. What's killed it is the exact opposite, it's the most bog-standard format ever made. |
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#3064 |
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Bundesliga was actually not live, it was the regular weekly highlight show.
If only the FA allowed the same over here last night with Match of the Day then we may have got a similar style figure. |
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#3065 |
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Join Date: Jul 2007
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I wouldnt say it flopped but it doesnt seem to be commanding the schedule for the evening now where ever BBC1 place it. It seems to get slighly lost if there are bigger events happening on the same night.
If the BBC get a grip now, the series could still be a ratings winner in ten years' time. Carry on as things are now, and the series could be "rested" again in five. |
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#3066 |
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Join Date: Oct 2007
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Quote:
Those numbers appear inconsistent with each other.
If an ABC1 Adult is £18 and an ABC1 Man is £49 then it implies an ABC1 Woman is negative. ie Suppose you got 500 ABC1 Men and 500 ABC1 Women. What would be the cost? On the 1st basis £18 (for 1000 ABC1 Adults) On the 2nd basis £24.50 (for 500 ABC1 Men) before you allow anything for the 500 ABC1 Women. Basically have a look at this table with examples: http://i54.tinypic.com/1zxqszl.jpg It has the demos for each programme and the estimated revenue based on each particular demo. So for example, spots during Long Lost Family for example would be probably sold based solely on ABC1 Women because it does very well in that demo and that's where the highest revenue is made. You don't add the £942k for ABC1 Women up with the £660k for ABC1 Men - that's not how it works. The £30 cost to reach 1000 ABC1 Women takes those women into account as being the 'main focus', as well as the other people watching the TV show too. Take the FA Cup into account - spots would be sold based on 16-34 Men watching as it does best in that particular demo. You don't add up the £2.33m for 16-34 Men with £773k for 16-34 Women to get an overall revenue, because the £2.33m already takes into account those other viewers watching the show as well as the 16-34 Men which is the main focus. I'm not sure if I've explained it well but if you have a look at the table, it might explain it better. So going back to your example: spots would be sold based on the ABC1 Men. The reason why 500 ABC1 Men is better than 1000 ABC1 Adults is because Men watch TV less than women, so the Men have an added value. |
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#3067 |
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One thing I will say after a quick glance at that is that Sing if You Can looks certain for a recommission. Never thought I would be saying that.
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#3068 |
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One thing I will say after a quick glance at that is that Sing if You Can looks certain for a recommission. Never thought I would be saying that.
![]() I'm not sure if SIYC will be renewed. It's averaged 4m (20%) so far this series, that's alright, but The Whole 19 Yards was axed and that had the same sort of average. ITV might've been hoping for more, for a TV show airing directly before BGT as BGT boosts programmes' ratings around it by +10%. Would SIYC be able to cope on its own? Like what's happened to The Cube, it would eventually have to air somewhere where it's not supported by BGT/TXF and I don't get the feeling it'd be able to hold up by itself. Also SIYC has mainly been up against easy opposition like So You Think You Can Dance most of its series and still not really been that much above the 4m mark, apart from the first episode. |
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#3069 |
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Quote:
From MattJ:
ITV1 20:00 - Britain's Got Talent: 11.21m (44.2%) * +1: 0.48m * timeshift: 1.28m (inc +1) * series high ) |
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#3070 |
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I should say, that was the first episode which had ~5.5m, so all of that data for it is quite a lot higher than every other episode which has rated at ~4m.
I'm not sure if SIYC will be renewed. It's averaged 4m (20%) so far this series, that's alright, but The Whole 19 Yards was axed and that had the same sort of average. ITV might've been hoping for more, for a TV show airing directly before BGT as BGT boosts programmes' ratings around it by +10%. Would SIYC be able to cope on its own? Like what's happened to The Cube, it would eventually have to air somewhere where it's not supported by BGT/TXF and I don't get the feeling it'd be able to hold up by itself. Also SIYC has mainly been up against easy opposition like So You Think You Can Dance most of its series and still not really been that much above the 4m mark, apart from the first episode. |
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#3071 |
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Join Date: Aug 2005
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I wouldnt say it flopped but it doesnt seem to be commanding the schedule for the evening now where ever BBC1 place it. It seems to get slighly lost if there are bigger events happening on the same night.
"Must see" event TV is really being reserved for live events these days, which is probably why timeshifting is becoming more and more popular (why be forced to choose between two events when you can simply timeshift one of then?) |
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#3072 |
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What have the Official Ratings Been For Britains Got Talent This Year?
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#3073 |
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Join Date: May 2005
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1000 ABC1 Women costs £30 to reach. Advertising is sold on a specific demo which attracts the most revenue for a TV show. So in the above case, 30-second spots would be sold based on just ABC1 Men because 500 ABC1 Men costs more to reach than 500 ABC1 women. So for your "second basis" bit - you don't "allow for the 500 ABC1 Women" - spots would be sold based on just the 500 ABC1 Men (but this number also takes into account other viewers who are watching too). I'm not sure if I'm explaining it well.
Basically have a look at this table with examples: http://i54.tinypic.com/1zxqszl.jpg It has the demos for each programme and the estimated revenue based on each particular demo. So for example, spots during Long Lost Family for example would be probably sold based solely on ABC1 Women because it does very well in that demo and that's where the highest revenue is made. You don't add the £942k for ABC1 Women up with the £660k for ABC1 Men - that's not how it works. The £30 cost to reach 1000 ABC1 Women takes those women into account as being the 'main focus', as well as the other people watching the TV show too. Take the FA Cup into account - spots would be sold based on 16-34 Men watching as it does best in that particular demo. You don't add up the £2.33m for 16-34 Men with £773k for 16-34 Women to get an overall revenue, because the £2.33m already takes into account those other viewers watching the show as well as the 16-34 Men which is the main focus. I'm not sure if I've explained it well but if you have a look at the table, it might explain it better. So going back to your example: spots would be sold based on the ABC1 Men. The reason why 500 ABC1 Men is better than 1000 ABC1 Adults is because Men watch TV less than women, so the Men have an added value. I understand your point about the cost being based on the "main focus". But can you explain how ABC1 Adults could ever be £18? ABC1 Men are £49. ABC1 Women are £30. Now the focus must be either Men or Women. So how could you only ever charge £18? (I guess the split could be exactly 50:50 but that would be pretty unlikely. And even if it was it would seem illogical to only charge £18). EDIT: The link confirms my point. The revenue based on the higher of ABC1 Men and ABC1 Women always exceeds ABC1 Adults. |
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#3074 |
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Join Date: May 2007
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Fantastic for Eurovision. I'd forgotten how poorly it did last year, but to be the best rating contest over ten years (even more!) is a fantastic achievement. There was a very real buzz about it this year, and no doubt the inclusion of Blue and Jedward helped boost interest this year. The UK would do well to follow a similar strategy for next year's entry.
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#3075 |
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Join Date: Oct 2007
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Quote:
What have the Official Ratings Been For Britains Got Talent This Year?
Episode 2: 10.03m (10.60m) Episode 3: 10.22m (10.66m) Episode 4: 11.21m (11.69m) Average: 10.58m (11.09m) |
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All times are GMT. The time now is 11:32.




If only the FA allowed the same over here last night with Match of the Day then we may have got a similar style figure.
