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The Ratings Thread (Part 19)


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Old 15-05-2011, 16:07
Rooftopcowboy
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The BBC really ought to put a phone call into Louis Walsh and RTE to make sure they enter Jedward again next year!

Excellent ratings for Eurovision, even with rising expectations in recent days due to the hype, that's still a good bit more than I thought it would get.

I wonder how Blue entering and their performance there will impact on who enters for us next year? They did alright and don't seem to be getting too much stick for getting beaten by Jedward. So it might be an opportunity to improve our entry again?

And despite really bad ratings in Italy, maybe their strong performance will convine the broadcaster to give it another shot next year in the hope that interest picks up?



For BBC1 it isn't. For ITV and Channel 4 it is very much the case (advertisers don't pay differently here - they use TVR's like the US). It's just that total viewers works as a reasonable guide for us anyway (perhaps because viewing isn't yet as fragmented as it is in the US?). And when that fails, we then look for the demos to see why a show survives.
As I have put on the Euorvision thread: the record labels will be looking at Blue's SALES performance closely next week.

while their Eurovision placing was underwhelming, they picked up votes from 25 countries (just didn't get the big numbers) and if this converts into good sales in 25 countries than it will have been a worthwile venture for them...and we'll see similar 'faded/comeback/only sucessful in the UK/Irleand' acts giving it a go.
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Old 15-05-2011, 16:12
Glenn A
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I think Doctor Who would benefit from having fewer than 14 episodes a year. The current conveyor belt approach is possibly putting too much pressure on everyone involved with the show, and making aspects of the product a little less polished in places. Overnight ratings suggest fans are increasingly saying "Ah, we'll record it and watch it tomorrow."

If the BBC get a grip now, the series could still be a ratings winner in ten years' time. Carry on as things are now, and the series could be "rested" again in five.
Hmmm, the seventies series used to run for six months of the year and ratings were always healthy. This was more like conveyor belt but it worked.
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Old 15-05-2011, 16:13
KennyT
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I think Doctor Who would benefit from having fewer than 14 episodes a year. The current conveyor belt approach is possibly putting too much pressure on everyone involved with the show, and making aspects of the product a little less polished in places. Overnight ratings suggest fans are increasingly saying "Ah, we'll record it and watch it tomorrow."
...
Surely that's a win-win? If, increasingly, BBC programmes get watched on catchup, it leaves the overnight audiences to increase for the commercial channels. If DW got its eventual 9m (including iPlayer) overnight, that's 3m less for the commercial channels to share out...

K
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Old 15-05-2011, 16:13
mlt11
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I'm not sure to be honest. I'm not an expert with this sort of thing, I've just read about it. Um, if you look at the table I posted, and see Lewis' figure it shows that the ABC1 Adults, ABC1 Men and ABC1 Women revenue would all be about the same if spots were sold on each of those demos. It seems like a 63/47 female/male split will equal roughly the same as ABC1 Adults. If you get what I mean.
OK, thanks a lot! (I've now edited my earlier post).
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Old 15-05-2011, 16:15
Samthefootball
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Thank You Very Much rzt.
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Old 15-05-2011, 16:16
rzt
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EDIT: The link confirms my point. The revenue based on the higher of ABC1 Men and ABC1 Women always exceeds ABC1 Adults.
Like you've said in that last line, ABC1 Men/Women always seems to be slightly higher than ABC1 Adults in that table, but remember these are based on estimated values - it could be that reaching 1000 ABC1 Adults is more like £18.60 rather than £18.00. If that was the case for Lewis, for example in that table, all three of ABC1 Men, ABC1 Women and ABC1 Adults would be at £1.34m/hr. It seems like a 62/38 female/male split is the 'worst split' and will equal roughly the same among all ABC1 Adults/Men/Women demos. Any gender skew different from that, and either one of ABC1 Women or Men will end up with a higher estimated revenue, If you get what I mean.
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Old 15-05-2011, 16:22
Glenn A
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The ideal demographic for any show is to have at least 50 per cent ABC1s or people under 35. The nightmare one is if a programme trends heavily towards elderly C2DEs.
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Old 15-05-2011, 16:27
nickynoodle167
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Wow, I never thought I'd see the day when Eurovision averages over 1m higher than BGT, should show the BBC that if they put in some effort then te contest can still be 'event' viewing - is it the highest rated programme of the week?
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Old 15-05-2011, 16:29
mlt11
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Like you've said in that last line, ABC1 Men/Women always seems to be slightly higher than ABC1 Adults in that table, but remember these are based on estimated values - it could be that reaching 1000 ABC1 Adults is more like £18.50 rather than £18.00. If that was the case for Lewis, for example in that table, all three of ABC1 Men, ABC1 Women and ABC1 Adults would be at £1.34m/hr. It seems like a 63/37 female/male split is the 'ideal split' and will equal roughly the same among all ABC1 Adults/Men/Women demos. Any gender skew different from that, and either one of ABC1 Women or Men will end up with a higher estimated revenue, If you get what I mean.
Yes, you're exactly right.

62 female / 38 male is basically the "worst split" - ie it's the split that earns the least money. Any divergence in either direction and either ABC1 Men or ABC1 Women will earn more.
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Old 15-05-2011, 16:31
rzt
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Yes, you're exactly right.

63 female / 37 male is basically the "worst split" - ie it's the split that earns the least money. Any divergence in either direction and either ABC1 Men or ABC1 Women will earn more.
I edited my previous post before you posted - it seems to be 62 female / 38 male split seems to be the "worst split". But yeah you're right - anything different from that will earn more money.
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Old 15-05-2011, 16:33
mlt11
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I edited my previous post before you posted - it seems to be 62 female / 38 male split seems to be the "worst split". But yeah you're right - anything different from that will earn more money.
OK, thanks again!

I just saw your edit so edited mine as well!!!
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Old 15-05-2011, 16:38
D.M.N.
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Doctor Who: The Doctor's Wife - 5-Minute Breakdown
18:20 - 3.21m
18:25 - 4.09m
----
18:30 - 5.78m
18:35 - 5.92m
18:40 - 6.07m
18:45 - 6.04m
18:50 - 6.12m
18:55 - 6.15m
19:00 - 6.22m
19:05 - 6.09m
19:10 - 6.31m
19:15 - 4.14m
----
19:20 - 2.92m
19:25 - 2.75m
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Old 15-05-2011, 18:09
Glenn A
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Doctor Who: The Doctor's Wife - 5-Minute Breakdown
18:20 - 3.21m
18:25 - 4.09m
----
18:30 - 5.78m
18:35 - 5.92m
18:40 - 6.07m
18:45 - 6.04m
18:50 - 6.12m
18:55 - 6.15m
19:00 - 6.22m
19:05 - 6.09m
19:10 - 6.31m
19:15 - 4.14m
----
19:20 - 2.92m
19:25 - 2.75m
That's still respectable and once timeshift is factored in, add another million.
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Old 15-05-2011, 18:26
Joe40
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Most exciting league game of the season happened today (won't spoil which one) so there should be a healthy audience for Match Of The Day 2 tonight at 10pm on BBC2.

Lady GaGa (BBC Three, live at 9pm) should rate well too at Radio 1's Big Weekend concert.
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Old 15-05-2011, 18:42
square_eyes
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Most exciting league game of the season happened today (won't spoil which one) so there should be a healthy audience for Match Of The Day 2 tonight at 10pm on BBC2.
Indeed, and yet Sky Sports showed probably the most inconsequential match of the day.

Doesn't the contract allow them to switch live game towards the latter part of the season ? Surely the paying viewer should be able to see the matches of the greatest significance, ie. title deciders and relegation battles ?
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Old 15-05-2011, 18:44
Jonwo
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Eurovision did very well, think Jedward and Blue had an effect, even though we didn't win, it was an improvement on last year. Italy's ratings is poor but they haven't been in the contest for a few years but I imagine ratings will be better next year.
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Old 15-05-2011, 18:47
rzt
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A couple of scheduling points for BBC1:

- According to an article today, Luther will be returning in June. Looking at BBC Press Office, it looks like 'Egypt: What Lies Beneath' - a 90-minute documentary - will be shown on Sunday 29th May.

- 'Lee Mack's All Star Cast' will most likely be starting on Saturday 18th June. That's because each episode will be recorded on the previous Wednesday and according to SRO Audiences, its first episode films on 15th June.
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Old 15-05-2011, 18:49
Brekkie
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Your anti-BBC bias has taken a serious turn recently.

Doctor Who flopped? You mean with a 6m overnight, timeshift to 8m likely. Perhaps you should check that rating with past series and see how it compares.
For weeks people have been blaming Doctor Who hovering around the 6m mark on the 6pm slot and the weather, neither of which applied last night - so by those standards, it flopped.

And apologies to Robbie - miss the 12.9m peak figure when I posted earlier.

Fantastic for Eurovision. I'd forgotten how poorly it did last year, but to be the best rating contest over ten years (even more!) is a fantastic achievement. There was a very real buzz about it this year, and no doubt the inclusion of Blue and Jedward helped boost interest this year. The UK would do well to follow a similar strategy for next year's entry.
There is the feeling Eurovision will ban pre-selected songs from next year, though (as the BBC did in the early nineties) they could pre-select an act then have them perform numerous songs for the public to choose from. However will the BBC capitalise on renewed interest and actually continue taking it seriously, or will they just do what they did last year and throw something together at the last minute.
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Old 15-05-2011, 18:54
D.M.N.
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For weeks people have been blaming Doctor Who hovering around the 6m mark on the 6pm slot and the weather, neither of which applied last night - so by those standards, it flopped.
Under-performing is not the same as flopping.
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Old 15-05-2011, 18:57
Charnham
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That's still respectable and once timeshift is factored in, add another million.
we are saying that alot about Doctor Who at the moment, still I thought it was a fantastic episode, and much loved by the fans, aside from one or two lines of course

One thing I will say after a quick glance at that is that Sing if You Can looks certain for a recommission. Never thought I would be saying that.
sadly im not as surprised as I would like to be.

So Eurovision did well, I am pleased, not sure I would put it all down to Jedwood, after all (im going with Jedwood, its what im used to), Blue were hardly nobodies before Eurovision, and had a fanbase of there own. Still it does show that sending a known name is good for ratings, be it Blue or Jedwood.

As for the 8m who watched BGT, I know you are all expecting me to start a conga line, but in reality I know a little better than that, so my excuses for why BGT was so low, but its not a problem
[LIST=1][*] Ratings are down generally, we can debate by how much [*] Ratings always sink against Eurovision[*] This years Eurovision featured an act Syco TV fans like, and like to vote for, increasing the pressure on BGT evern more.[/LIST]
I am sure it will bounce back up next week.
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Old 15-05-2011, 18:58
Jaycee Dove
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6 million would be a flop in peak time 20 years ago, but these days a rating like this is good. .
Less than that. We got cancelled at Strange But True? by ITV with over 6 million in 1997....though we did ourselves feel that we had probably reached a natural end to the show.
ITV would kill for a Friday non soap getting those figures today.
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Old 15-05-2011, 19:02
Andy23
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Doctor Who: The Doctor's Wife - 5-Minute Breakdown
19:10 - 6.31m
19:15 - 4.14m
19:20 - 2.92m
19:25 - 2.75m
Doctor Who fans couldn't switch off fast enough then.

There was some unashamed promotion for SYTYCD on Points of View today

(They basically said DW is a hit, DSTH is awful, but what is SYTYCD, let's take a look...)
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Old 15-05-2011, 19:22
Jonwo
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NBC has released their schedule and there is mixed reaction to some of the scheduling of new and current shows, The Voice isn't returning until midseason and shows like Awake, Smash and 30 Rock aren't coming back until midseason.

It'll be interesting if ITV has first look at the Prime Suspect remake, TBH it'll probably end up on ITV3 but I could see Channel 5 being interested for a procedural which isn't from CBS.
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Old 15-05-2011, 19:25
Charnham
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NBC has released their schedule and there is mixed reaction to some of the scheduling of new and current shows, The Voice isn't returning until midseason and shows like Awake, Smash and 30 Rock aren't coming back until midseason.

It'll be interesting if ITV has first look at the Prime Suspect remake, TBH it'll probably end up on ITV3 but I could see Channel 5 being interested for a procedural which isn't from CBS.
well that is kinda early, NBC wasnt due till tomorrow.

and yeah I would guess Channel 5 would take a look at Prime Supsect as well, they also have Law & Order, so tis not like they ONLY buy cop shows from CBS.
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Old 15-05-2011, 19:42
Brekkie
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Does ITV3 show much current US drama - the only thing I recall them showing is Numbers. C4 used to have second run rights to shows like Prime Suspect and Cracker, so if it takes off perhaps they'd be interested - though also a question of whether an occassional 2/3 hour drama can translate to a 22 week series.
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