Hello

This is where greed interferes with commercial enterprise:

placing adverts before performance repeats.

Net result- everyone avoids official channel and opts for unofficial uploads.

Greed and stupidity- as one.

Seminal lesson on how not to do business on Youtube

I think that YouTube is adding this 'functionality' into Youtube also to help with their revenue stream

Hello

It would be far more lucrative if ITV used their technological prowess and uploaded 1080p clips instead.

Dropped their adverts altogether.

Adverts won't work- Youtube is about instant access.

Adverts will be avoided, by everyone.

It's not telly- no one will treat Youtube as telly

Ads have been happening on YouTube for a while now. Before a lot of music videos, before a lot of popular and highly viewed videos. It's nothing new.