Melody Hossaini: “Don’t tell me the sky’s the limit when there are footprints on the Moon.”
Leon Doyle: “I don’t like your gimmicky salesman who thinks he can sell ice to an Eskimo. Chances are he probably can’t, and why would an Eskimo buy ice?”
Edward Hunter: “At the end of the day Lord Sugar didn’t see what he wanted in me and I can accept that. I’m only 25, the world is my oyster. Roll with the punches.”
Lord Sugar: “Edward reminds me of a very slow internet line. You have to sit and wait as you see him ticking over.”
Lord Sugar: “You (Edward) said on your résumé – ‘I’m Lord Sugar’s dream’. With the greatest of respect you’ve been a bit of a nightmare, and for that reason – You’re Fired!”
Lord Sugar: “Ed, you were trained at one of the leading accountancy firms in the country I believe?
Edward Hunter: “Don’t fit the mould."
Lord Sugar: “I beg your pardon? Can you stop talking to me in semaphore, we’re not sending each other text messages!”
Felicity Jackson: "Lord Sugar will probably find it difficult to ever say anything negative to me because I always turn it round to a positive."
Jim Eastwood: “'I'm not a show pony, or a one-tricky pony. I'm not a jack-ass or a stubborn mule, and I'm definitely not a wild stallion that needs to be tamed. I am the champion thoroughbred that this process requires."
Vincent Disneur: "My positive approach and very good looks make me stand out from the crowd."
Natascha Scribbins: "I'm like a really fine tuned switch. If I need to turn it down then I turn it down. If I need to turn it up, then I turn it up."