Originally Posted by Night Crawler:
“I have a theory why Shield is so far behind, I think it could be down to the interruptions to the series in the US, there has currently been 2 and 4 week break between certain episodes so far, I think the UK rights holder prefers to show an unbroken run of episodes taking viewers up to the mid season break.”
It’s more than a theory, I think it’s simple fact.
Sky tend to have two models: 1) Show a season at US pace (or just a few weeks behind) but take a long mid-season break (which essentially sees it air Oct-Dec and then Mar-May) – such as Supergirl, The Flash, Arrow etc. or 2) Delay the start of a new season until January but then show the entire season weekly without interruption (Jan-May) – such as Blue Bloods, Hawaii Five-0, NCIS:LA etc.
Originally Posted by Hamlet77:
“I understand you opinion entirely, and with the exception of 1 show I agree completely, but where this issue becomes especially relevant is that this new innovative idea from Marvel and ABC is to show the first two episodes of (The) Inhumans in IMAX cinemas in 73 countries, so great we can all pay to see this event and then wait 3 months for whoever to start showing the whole series in one long run. Hence my complaint, but God, or worldwide broadcast rights forbid viewers then try to watch the tv show at US pace.”
Sky One did adopt a US pace model one year – showing the likes of Prison Break and NCIS:LA the day after their US broadcast. But the frequent ‘gaps’ in the schedule resulted in lower ratings overall (apparently the average viewer didn’t know when to tune in for new episodes, or simply didn’t like the inconsistency) so Sky abandoned it after just one year. You have to give them credit for trying it, but it failed, so you can’t blame them for not doing it again.
Yes, there are issues with UK broadcasters not following exact US pace. The Inhumans IMAX premier being a (minor) one, but also cross over episodes and of course spoilers. But evidence shows that in the UK more people watch when there are fewer interruptions in the scheduling of episodes.
Originally Posted by Hamlet77:
“so then why don't the US broadcasters make shows available at US pace internationally on a pay platform so they get the revenue not the VPN?”
Because it would devalue the UK rights to the programme. They’ve obviously done their calculations and decided they can get most money from international broadcasters if there isn’t also an option for viewers to pay to watch it elsewhere at US pace (and any money they might earn for this alternative option wouldn't outweigh the value it would take of the broadcast rights).