Is it just me or has there been a big push by the BBC for DW in the US?

In the past week or so, I've noticed some noise from across the pond about our dear Doctor, including [LIST]a segment on a magazine show where the presenter met the cast and crew on set (clip might have been linked on this forum) having never heard of DW before ;[/LIST][LIST]some bloggers/vloggers 'discovering' the show and how they are now playing catch-up with the series (2005-present);[/LIST][LIST]highest ratings being reported for DW on BBC America;[/LIST][LIST]and other mentions on US TV websites and forums.[/LIST]
I don't know if it was to do with the fact the first two eps where US-based or whether BBC have been promoting the hell out of it!

There was a massive push for Series 5.

If the 1st 2 eps of this series were not the biggest giveaway ever that they are desperately trying to push it in the US I don't know what is.

You can imagine the producers meeting last year when they were thinking how can they up the ante promoting Dr Who in America, and one of them says "Well, we could have a massive double whammy story to start the series set in the US".

And another one says "But isn't that a bit too obvious".

Another US DW reference
http://youtu.be/ZrNhKcxBbZo

...and the TV spot I mentioned
http://blogtorwho.blogspot.com/2011/05/visit-msnbc.html