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The Ratings Thread (Part 20)
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GeorgeS
05-06-2011
Originally Posted by Charnham:
“I assume the fact that 49% of hollyoaks audience is in its favour, hence all the Product Placement talk.”

for discussion purposes how does HO compare to the other "teen soaps" Home & Away and Neighbours in terms of raw numbers?
Jaycee Dove
05-06-2011
We are big Doctor Who fans but recorded it last night because the rest of the schedule surrounding it is not our cup of tea. So we chose to watch ITV and record Doctor Who.

That is how it is in this day and age. If you are watching for an evening and it is not easy to simply switch from one channel to another via coordinated schedules then you watch live the channel you have more shows on.

Doctor Who has suffered from that factor simply because almost nobody wanted to watch the shows surrounding it on BBC 1. Simple.

Maybe the BBC should just recommission Cat Deeley and Nigel Lythgoe to revive/revamp Stars in Their Eyes and run it not just for fun but as a proper competition with semi finals and finals.

Cannot possibly do worse than SYTYCD and would I am sure fit a Saturday audience well. I know it was an ITV show but ITV do not want it any more and Cat is now with the beeb.

At least it would be something a bit different from another X Factor clone like The Voice yet fit the passion for talent/singing shows.
Charnham
05-06-2011
Originally Posted by GeorgeS:
“for discussion purposes how does HO compare to the other "teen soaps" Home & Away and Neighbours in terms of raw numbers?”

that woudl be intersting.
D.M.N.
05-06-2011
Originally Posted by rzt:
“Here's those demos: http://i51.tinypic.com/4g5bf6.jpg”

Thank you. Interesting skew for The Million Pound Drop, skews young but at the same time the 65+ percentage is high.
Dancc
05-06-2011
Originally Posted by rzt:
“I find the comparison to something like HIGNFY to be a bit irrelevant because they're too completely different genres. It's comparing apples with oranges: one is a panel show, a genre which traditionally appeals to younger viewers, whilst the other one is a Sunday night crime drama, which nearly always have elderly audiences, usually with 16-34 skews of 5-12% which was no different in this case either. So it's not something which is particularly surprising or "startling" IMHO because S&B just followed the usual age trend for its genre.”

Okay, but what I personally found surprising was the fact that a show with less than half the number of viewers in Total People, regardless of genre, beat it in 16-34, which itself faced one of the strongest rating shows of the week in 16-34.

It might be irrelevant to you, but it wasn't to me, obviously. Everyone's interpretation is different.
Dancc
05-06-2011
Originally Posted by GeorgeS:
“for discussion purposes how does HO compare to the other "teen soaps" Home & Away and Neighbours in terms of raw numbers?”

You've asked this before. You know the answer of course. Are you purposely wasting rzt's time or are you just trying to get on my wick again?
rzt
05-06-2011
Originally Posted by GeorgeS:
“for discussion purposes how does HO compare to the other "teen soaps" Home & Away and Neighbours in terms of raw numbers?”

Here's the demos from last Monday for the three early-evening soaps: http://i51.tinypic.com/11j4qo9.jpg
D.M.N.
05-06-2011
Originally Posted by Dancc:
“You've asked this before. You know the answer of course. Are you purposely wasting rzt's time or are you just trying to get on my wick again? ”

I don't think we've seen the demo numbers for Home and Away and Neighbours before (I may be wrong) so a valid comparison I think. Seems like Hollyoaks clearly wins in the 16 to 34 demo so its a moot point anyway.
Dancc
05-06-2011
Originally Posted by Brekkie:
“Considering Camelot begins on Saturday have C4 advertised it at all yet?”

Just seen a trailer during "Home Alone 2", complete with American voiceover.

It's got that bloke off of FlashForward in it!
GeorgeS
05-06-2011
Originally Posted by rzt:
“Here's the demos from last Monday for the three early-evening soaps: http://i51.tinypic.com/11j4qo9.jpg”

Thanks rzt. The only comment I will make is that I think Hollyoaks can fall quite a bit before it will get cancelled as its demos are really advertiser friendly.

btw I didnt realise we had new mod's I wonder what the old mod's will think?
square_eyes
05-06-2011
Those aussie soaps skew really old. Never realised.
Dancc
05-06-2011
Originally Posted by D.M.N.:
“I don't think we've seen the demo numbers for Home and Away and Neighbours before (I may be wrong) so a valid comparison I think. Seems like Hollyoaks clearly wins in the 16 to 34 demo so its a moot point anyway.”

You are wrong, we have. And it's a moot point because Hollyoaks is a teen soap and Home & Away and Neighbours are not.
rzt
05-06-2011
Originally Posted by GeorgeS:
“Thanks rzt. The only comment I will make is that I think Hollyoaks can fall quite a bit before it will get cancelled as its demos are really advertiser friendly. ”

In terms of the comparison, I'd imagine Hollyoaks costs C4 much more than Neighbours/H&A does for C5 though?

Decent demos for Hollyoaks that day but even with such a high 16-34 skew, overall ratings as low as 600-700k like Thu/Fri would result in some relatively low 16-34 numbers for those particular episodes. Let's not forget this is a show, which not too long ago, was capable of 1.5m+ for its C4 airings.
Dancc
05-06-2011
Originally Posted by square_eyes:
“Those aussie soaps skew really old. Never realised.”

Oh FFS. Anything would "skew really old" compared to Hollyoaks. It's the most pointless comparison on earth!

Compare to a typical Channel 5 programme, or indeed an average programme on any channel, and the demos are not that bad at all.
GeorgeS
05-06-2011
Originally Posted by rzt:
“In terms of the comparison, I'd imagine Hollyoaks costs C4 much more than Neighbours/H&A does for C5 though?”

I thought the bidding war for Neighbours pushed the cost per episode to something roughly similar to other soaps.

At the time it was said to be http://www.guardian.co.uk/media/2007...oadcasting.bbc "the best part of £300m for a 10 year deal" so that would make it about £100k per day. I know that gets multiple screenings, but HO cant cost much more than that per episode?
Charnham
05-06-2011
those numbers are surprising

---------------- ------ 19-34 45+
Hollyoaks ------ 49% 28%
Neighbours---- 13% 69%
Home & Away 14% 73%

who would have thought Neighborus & Home & Away woud be so old, was that the case on the BBC, or did the show loose its young auidence when it moved to Channel 5?
square_eyes
05-06-2011
Originally Posted by Dancc:
“Oh FFS. Anything would "skew really old" compared to Hollyoaks. It's the most pointless comparison on earth!

Compare to a typical Channel 5 programme, or indeed an average programme on any channel, and the demos are not that bad at all.”

Okaaaay. Tetchy much ?

Is this subject off limits or something ?
D.M.N.
05-06-2011
Originally Posted by Dancc:
“You are wrong, we have. And it's a moot point because Hollyoaks is a teen soap and Home & Away and Neighbours are not.”

Oh come on. I don't remember seeing them before, so there's no harm in having them posted. Plus we haven't had a direct comparison before either.

I know its a moot point now, but I didn't know that before seeing the breakdown did I? You have strong views about C5, but I don't think the above comment or the one to square_eyes is necessary. square_eyes is just stating a fact, not everyone realises what may seem to others to be the 'obvious'.
Dancc
05-06-2011
Originally Posted by Charnham:
“those numbers are surprising

---------------- ------ 19-34 45+
Hollyoaks ------ 49% 28%
Neighbours---- 13% 69%
Home & Away 14% 73%

who would have thought Neighborus & Home & Away woud e so old, was that the case on the BBC, or did the show loose its young auidence when it moved to Channel 5?”

Except they DON'T skew that old. The 18-49 skew is about 30%, not that far off EE and Corrie's 40%, and about level with Emmerdale. The story from these demos is NOT how badly H&A and Neighbours are doing, but how well Hollyoaks is doing in that particular respect. We do forget that sometimes, so perhaps it was worth a reminder. But unfortunately some are looking at them together and adding 2+2 and getting 5.
GeorgeS
05-06-2011
Originally Posted by D.M.N.:
“Oh come on. I don't remember seeing them before, so there's no harm in having them posted. Plus we haven't had a direct comparison before either.

I know its a moot point now, but I didn't know that before seeing the breakdown did I? You have strong views about C5, but I don't think the above comment or the one to square_eyes is necessary. square_eyes is just stating a fact, not everyone realises what may seem to others to be the 'obvious'.”

I think the main benefit in seeing them side by side is not what they say about Five, but that they confirm that Hollyoaks is a LONG way from being axed on its current numbers.
Charnham
05-06-2011
For kicks, Neighbours on ELEVEN (Thursday 2nd June)

Total 328,000
16-39 160,000

That being 48.8%
Dancc
05-06-2011
Originally Posted by D.M.N.:
“Oh come on. I don't remember seeing them before, so there's no harm in having them posted. Plus we haven't had a direct comparison before either.

I know its a moot point now, but I didn't know that before seeing the breakdown did I? You have strong views about C5, but I don't think the above comment or the one to square_eyes is necessary. square_eyes is just stating a fact, not everyone realises what may seem to others to be the 'obvious'.”

GeorgeS was point scoring as per norm, it was fairly obvious. I apologise if I offended square_eyes with my language which was unnecessary but it's kind of frustrating when people draw too much from a ludicrous comparison and give the wrong impression to other readers.
Charnham
05-06-2011
Originally Posted by Dancc:
“Except they DON'T skew that old. The 18-49 skew is about 30%, not that far off EE and Corrie's 40%, and about level with Emmerdale. The story from these demos is NOT how badly H&A and Neighbours are doing, but how well Hollyoaks is doing in that particular respect. We do forget that sometimes, so perhaps it was worth a reminder. But unfortunately some are looking at them together and adding 2+2 and getting 5. ”

I think if you took a crowd of people, and 70% of them were over 45, you would think the crowd was old generally, sure Hollyoaks is amazing in comparsion, but you cant tell me that 70% is not reperentive.
Dancc
05-06-2011
Originally Posted by Charnham:
“For kicks, Neighbours on ELEVEN (Thursday 2nd June)

Total 328,000
16-39 160,000

That being 48.8%”

You can't compare with a digital channel in a different country, it's just not a legitimate comparison on any level.
Chris1964
05-06-2011
Originally Posted by Jaycee Dove:
“We are big Doctor Who fans but recorded it last night because the rest of the schedule surrounding it is not our cup of tea. So we chose to watch ITV and record Doctor Who.

That is how it is in this day and age. If you are watching for an evening and it is not easy to simply switch from one channel to another via coordinated schedules then you watch live the channel you have more shows on.

Doctor Who has suffered from that factor simply because almost nobody wanted to watch the shows surrounding it on BBC 1. Simple.

Maybe the BBC should just recommission Cat Deeley and Nigel Lythgoe to revive/revamp Stars in Their Eyes and run it not just for fun but as a proper competition with semi finals and finals.

Cannot possibly do worse than SYTYCD and would I am sure fit a Saturday audience well. I know it was an ITV show but ITV do not want it any more and Cat is now with the beeb.

At least it would be something a bit different from another X Factor clone like The Voice yet fit the passion for talent/singing shows.”

Well there is one thing certain, the Beeb has to move in one direction or another. The Saturday night schedule is three quarters dead, with only Merlin and SCD engaging viewers in a positive way. I am a Casualty fan but its soapification has made it fall back viewing when there is nothing elsewhere and it relies on people being bothered to record it. The Lottery formats are very tired after 15 years plus and the Beeb have never attempted to experiment incorporating them into anything else other than a game show.
SYTYCD has been a failure far more than anyone, including BBC execs, ever bargained for. It looks like a limp lettuce compared to BGT, and I reckon there must be much gnashing of teeth and pulling of hair as to what to do to bring some life back to Saturdays. If ITV buy The Voice just because they can and Lloyd Webber is a no go-what on earth will populate the prime entertainment slots next year? Do we have any confidence in the BBC coming up with a new exciting concept in house?
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