Originally Posted by
James J:
“ITV have got themselves into such a state now.
I bet they're wishing they could go back to the days of guaranteed audiences on Sunday, Monday, Wednesday and Friday for Corrie, Mon-Fri Emmerdale, Tue/Thu The Bill at 8pm getting 5m a time time...
And now, what? The Bill killed, pretty much all the Sunday night 8pm drama killed, Corrie at opposite ends of the week with an episode (not even) in the middle a large chunk of its fans forget about, Tuesday nights a total write-off, Wednesdays inconsistent, Sundays dire for 40 weeks of the year.
I've given up hope the ITV1 primetime schedule can even be fixed. The mess is too big. They may as well just count their chickens the death of linear TV comes as quick as possible, and focus on safeguarding Emmerdale, Corrie and any other returning series they have, while trying new things out in the 9pm slot.
Pre-9pm they've completely given it up to the BBC now, who have them in a checkmate pretty much all week long. If it's not EastEnders taking the 8pm junction when it can't have 7.30, it's Holby City on Tuesdays firing on all cylinders, and now even Waterloo Road pulling in 5m at 7.30pm on Wednesday, once a well established Corrie slot.
Blehhhhhhhh who cares anymore anyway?
Nothing ever changes.”
You're being a bit pessimistic even though the situation is far from settled.
Champions League moving back to Tuesdays will mean a step in the right direction for Coronation Street - common sense prevail and it will be back on Wednesday nights at 7.30pm - why it isn't being put there when the football isn't on is beyond me.
While rzt has always disagreed with me, I think Coronation Street should lose not only its Friday 8.30pm episode, but it's Thursday 8.30pm episode. Short-term consequences might not be so good, but the 9pm lead-in everyone raves about is overrated.
If it's going to regularly compete with BBC One for viewers and be a big player in the future, ITV must sacrifice Corrie to protect its quality in the long term - four nights a week (Monday x2, Wednesday, Friday) is the perfect formula - I think there's a big consensus with that. Emmerdale is in rich form, unlike Corrie, and its scope is much larger and can cope with five episodes per week (with the occasional sixth on Thursday at 8pm for special occasions).
So, ITV will have to get back to the drawing board on Wednesdays, Thursdays and Fridays in my view...
Wednesdays should be the home of traditional family entertainment - a possible destination for a roster of pre-watershed sitcoms throughout the year. Will be easy for ITV to take control as BBC1 are pretty weak on the whole.
Thursdays is more tricky - but there's an opportunity for experiment - Benidorm could anchor Thursdays, while Only Way Is Essex and Celebrity Juice could be a pair in the 9pm hour - would certainly be a big draw for younger viewers - I think it could do 3m+ but could alienate ITV's core audience and would obviously leave ITV2 without its two breakaway hits.
That leaves Friday, which I feel should be sacrificed for the others. Nothing seems to work on Friday anymore, and with football, movies and events solving the Tuesday problem, all-year round classic drama could solve the Friday problem as it did in 2005-2007 when repeats of A Touch of Frost/Midsomer Murders/Inspector Morse was getting 4m+ and only last year repeats of Rebus were doing well in that slot - or perhaps some new drama (Law & Order: UK) in the winter months alongside classic 8pm drama (Heartbeat, final series of The Royal).