Originally Posted by jonnyblack:
“That really is quite a shocking figure. The show, to be frank, is a mess at the moment. Far too many characters for a show shot with a single character - meaning to give any character a storyline they become such a big focus and then disappear into nothingness immediately after. Stories come and go without being mentioned for weeks. And to top it off the talented actors (of which there are many, despite popular belief) are sidelined for shoddy actors who are clearly on a "number of episodes" contract and are as such being "burned off"!
I can't speak for Home and Away but Neighbours is on a creative surge at the moment. Just the right amount of characters to allow decent levels of development, successfully character driven storylines, good pacing! I'm glad the ratings reflect the quality comparisons!”
I think moving to 11 has been the making of Neighbours, possibly because they've probably had to slash their budget so become much more focused on a smaller number of characters.
Hollyoaks have well over 50 members of the cast now and the show is suffering for it, especially as they keep bringing in new characters when characters introduced last September are still getting relatively little screentime.
Originally Posted by Charnham:
“As for Hollyoaks ratings are low, but I wonder if Product Placement will save it, it certainly is serious about attractive product placement, but the show really needs to stablise its rating, and start to grow, it hasnt done that for a long time now. At this stage I would normally say its time to axe it.”
There is no way it would get £12m in product placement a year with less than a million watching. Indeed that would probably work out more than Britain's Got Talent is getting in traditional advertising this week. C4 have certainly changed their tune - they opposed PP and claimed it would bring in a pitance, and I actually think they were right as even if they did get the £12m in product placement, that money isn't going to come out of thin air and will most likely be offset by a loss in traditional spot advertising.
The worrying thing about Hollyoaks is it has already played it's trump card. It bought in a new, experienced, producer, it made the axings, it bought in new characters, it revamped it's look, it got the promo campaigns and up until recent weeks had actually really improved on where it was a few months earlier - but ratings just have not recovered and we're now looking at the possibility of it going sub-500,000 in the summer when a couple of years ago it rarely went sub 1.5m.
The problem though lies with the management and structure at Lime as at the moment it's going through exactly the same problem as it went through this time two years ago and this time last year - the transition from one executive producer to the next. When Bryan Kirkwood quit his storylines began to fade out and the show seemed to go on hold until Lucy Allan took over - then when she was sacked it was six months before episodes under Paul Marquess made it to screen - and 2-3 months more before he really could put his stamp on it, then once again with PM losing the role in January the show is very much going through the motions again and despite him being absent for 5 months, he is still credited as the Series Producer.
How can a show be expected to recover when it takes a good six months for any change to make it to screen - Hollyoaks hasn't got that luxury of time at the moment. Although I don't really follow the other soaps I know they've pretty much all changed the senior/executive producer in the last 12 months or so and they don't seem to be suffering such problems everytime the management changes.
Originally Posted by Grenade:
“The whole programme needs another shake up and not just the content, but the scheduling too. Hollyoaks Later seems to work well, so permanently turning it into a twice weekly 60 minute 10pm drama could work better than its current format. If that fails, then its time for the axe. It just isn't working, especially during the summer. Fridays always rate low, and paired with the weather tonights show could well be heading for its lowest ever rating.”
It is a soap, not a 10pm drama. If it needs axing it needs axing - after all, look what happened to The Bill and indeed before that Brookside - why delay the inevitable?
At the moment it is being saved by the mess C4 is in - compared to other shows Hollyoaks struggling to break 1m everynight doesn't actually look that bad - plus I'm not sure E4 could afford losing Friends, Hollyoaks and Glee in a matter of months.
And after the missed opportunities so far in the wake of the axing of Big Brother I'd be concerned whether C4 would refocus the Hollyoaks budget wisely. I'm not too bothered so much with what replaced Hollyoaks directly in the slot - indeed I'd be tempted to move everything from Countdown onwards half an hour later rather than commission anything for 6.30pm - but how they spend the money is crucial.
I doubt they'd get two and a half hours of drama a week out of it, but they should get at least an hour a week, which I'd refocus on extended primetime series - not so much the traditional 10pm shows, but getting a foothold in at 8pm/9pm with a US style teen drama - plus some drama for T4 too, possibly in the style of The Cut where it could play in 5 minute daily slots online then air as a 30-minute show at the weekend.