Originally Posted by totalwise:
“I thought i'd weigh in here, I was involved in doing a ppc campaign for a startup skincare company, and I had a lot of insight on how this works.
The skincare product was a "side project" for a pharmaceuticals sales rep, products are dirt cheap to buy wholesale, a few pence per tub and you can buy them by the truckload, usually it's the same stuff that's rebranded in different containers and with different perfume and "flavours", aloe vera, vitamin e, coca butter etc.
The wholesaler wlll even label and package the products to you with your own cutom branding on it.
That's skincare for you, the just moisturise and give temporary boose to you skin, and the rest is just hype an marketing.
So, has she got a thriving business? who knows, you can get into the skincare business for a couple of grand and grow from there, but if you ask me, it didn't strike me as though she knew how to sell, and her team were right to be annoyed with he because she talked herself up so much and didn't deliver.”
That's very true. Funny how a bit of branding changes your perception about one product from another when a lot of the time they're exactly the same thing!