Cowell is so transparent these days, you can actually see £££ in his eyes as these acts perform. Susan Boyle ££££ Andrew Johnston ££££ Escala£££££ and so on.
Then the young boybands: Last year CONNECTED (what happened to them, the next best thing?), Xfactor 1Directions and now Bounce - all these seem to be set up in similar ways, failed first audition, heavy backing tracks, podiums to stand on, 'the next best thing' and so on.
Im surprised he never backed JLS more strongly on Xfactor as they could actually all sing pretty well and perform, have been a big success...yet he finds medicore bands and plugs them instead.