Digital Spy

Search Digital Spy
 

DS Forums

 
 
 

Londonwide FM'ers and local advertising for smaller businesses


Reply
Thread Tools Search this Thread
Old 01-06-2011, 13:53
Martin Phillp
Inactive Member
 
Join Date: Sep 2001
Location: London
Posts: 20,277

On most London FM stations, the adverts seem to be for national or international companies or brands.

Bar LBC where I heard an ad for a North London tiling company, have you heard any local adverts for small to medium companies on the main FM stations in the capital?

Is it simply too expensive to buy slots on the likes of Capital, Heart and Magic if you're a double glazing company or timber merchant?
Martin Phillp is offline   Reply With Quote
Please sign in or register to remove this advertisement.
Old 01-06-2011, 13:58
Inkblot
Forum Member
 
Join Date: Dec 2001
Location: West London
Posts: 20,362
Very rarely. If I remember correctly the fake version of Xfm after the Capital coup had some (possibly also fake) adverts for tattooists. However nowadays Xfm has (real) adverts for Domestos!

I always find it weird listening to non-London stations - and that includes stations from the US - and hearing adverts for local businesses. London apparently has no restaurants, garden centres, etc.
Inkblot is offline   Reply With Quote
Old 01-06-2011, 14:05
Mark C
Forum Member
 
Join Date: Dec 2001
Location: Hampshire
Posts: 4,630
Very rarely. If I remember correctly the fake version of Xfm after the Capital coup had some (possibly also fake) adverts for tattooists. However nowadays Xfm has (real) adverts for Domestos!

I always find it weird listening to non-London stations - and that includes stations from the US - and hearing adverts for local businesses. London apparently has no restaurants, garden centres, etc.
Back in the 70s and 80s when Capital and LBC were proper radio stations, worth listening to, there were loads of local ads.

Remember the Barretts ads, voiced and sung by the MD himself ?
Mark C is online now   Reply With Quote
Old 01-06-2011, 15:25
Inkblot
Forum Member
 
Join Date: Dec 2001
Location: West London
Posts: 20,362
Back in the 70s and 80s when Capital and LBC were proper radio stations, worth listening to, there were loads of local ads.

Remember the Barretts ads, voiced and sung by the MD himself ?
Oh yes. Curiously if you Google for Barrett's Liquormart it finds an office in Chiswick High Road. I've often wondered what they do there - are there any of the shops left?
Inkblot is offline   Reply With Quote
Old 01-06-2011, 16:54
vinnielo
Forum Member
 
Join Date: Jan 2002
Location: South East England
Posts: 4,899
Anyone remember the 20/20 Optical Store (Tottenham Court Road) and CucumberMan ads on Capital?
vinnielo is offline   Reply With Quote
Old 01-06-2011, 18:16
CitySlicker
Forum Member
 
Join Date: Mar 2001
Posts: 8,924
If you listen to LBC News, it's always either

'Once upon a time' blah blah blah for Barnes Roffe

or

'Ah-Powerflush'

Fortunately they have very short ad breaks and the ads can be ignored, but the Powerflush one is particularly annoying. Not on the level of We Buy Any Car.com but still annoying.
CitySlicker is offline   Reply With Quote
Old 01-06-2011, 18:24
Martin Phillp
Inactive Member
 
Join Date: Sep 2001
Location: London
Posts: 20,277
The Big Red Bulding on Golders Green Road used to advertise on LBC. They advertise on talkSPORT's 1089 frequency thanks to their regional advertising areas.

Local advertising for small and medium sized businesses are on Radio Jackie and Time 107.5, yet unless you have a CR station, it's seems very hard for most London businesses of that scale to get on the mainstream FM'ers.
Martin Phillp is offline   Reply With Quote
Old 01-06-2011, 19:35
Bingethink
Forum Member
 
Join Date: Sep 2006
Posts: 4,041
It used to be the Big Red Building on Petticoat Lane in the late '70s and early '80s.

Oddly, Talksport run their London advertising on DAB nationwide, so I get to hear quite a bit of it in the Midlands. Not sure I'd be very pleased if I were a Midlands advertiser...
Bingethink is offline   Reply With Quote
Old 01-06-2011, 19:45
BMR
Forum Member
 
Join Date: May 2007
Location: Derby
Posts: 4,139
Does Kiss still have adverts for London club nights? It did when I listened regularly about 5 years ago.

Capital doesn't seem to have any local advertising.
BMR is offline   Reply With Quote
Old 01-06-2011, 20:50
darkisland
Forum Member
 
Join Date: Apr 2011
Location: Planet grumpy
Posts: 2,195
I worked on a Sarf Lahndan FM station which ran presenter read ads now and again - Indian restaurants, tanning salons and the like.. They were hilarious and so unconvincing to listen to. One particular restaurant always ended up being pronounced as the 'Pan Jobby' - oddly they never seemed to mind.
darkisland is offline   Reply With Quote
Old 01-06-2011, 20:59
Martin Phillp
Inactive Member
 
Join Date: Sep 2001
Location: London
Posts: 20,277
Does Kiss still have adverts for London club nights? It did when I listened regularly about 5 years ago.
Ads played on Kiss 100 at 2058:

Dorothy Perkins
Club night in Romford
Clinical trail for Asthma
Martin Phillp is offline   Reply With Quote
Old 01-06-2011, 21:33
kev
Forum Member
 
Join Date: Mar 2000
Location: South Notts (Waltham TV TX)
Posts: 19,175
Listening to Smooth Radio before it became UK but was on DAB and XFM I often here London centric ads (although I can't put my fingers on them now) - Some of them were exactly the same as ones on Smooth East Midlands but for a different company name (A debt company for one).
kev is offline   Reply With Quote
Old 01-06-2011, 21:49
Martin Phillp
Inactive Member
 
Join Date: Sep 2001
Location: London
Posts: 20,277
Listening to Smooth Radio before it became UK but was on DAB and XFM I often here London centric ads (although I can't put my fingers on them now) - Some of them were exactly the same as ones on Smooth East Midlands but for a different company name (A debt company for one).
Smooth DAB on D1 and 102.2 in London have played ads from the Metropolitan Police.
Martin Phillp is offline   Reply With Quote
Old 02-06-2011, 21:58
CitySlicker
Forum Member
 
Join Date: Mar 2001
Posts: 8,924
I remember Capital playing really morbid adverts from TFL a few years back.

They'd start as a ceremony for instance a woman cheering 'And the award for best newcomer goes to xxx' (cheers) 'Sadly xxx can't be with us tonight as she's at the' (straight cut no delay to a stern sounding man) 'Bartholomew Cemetery for children'. It was aimed at children to look twice before crossing the road, I never liked that campaign though.
CitySlicker is offline   Reply With Quote
 
Reply



Thread Tools Search this Thread
Search this Thread:

Advanced Search

 
Forum Jump


All times are GMT +1. The time now is 16:54.