Episode 5 of 12

Tonight:
Create, Brand and Launch a Pet Food: Lord Sugar sets the candidates the task of creating, branding and pitching a new pet food. One team chooses dogs, the other cats.

Should be a scream! (Poor animals!)

Forget this thread as as the official DS advertising one has been done again.

I don't know why we bother coming here. No one else is allowed to do anything any more.

A moment of self-loathing there?

Why does it have to be the same day as BGT!

Oh dear

what's the bettiing "you've made a dog's dinner of this" turns up at least once in this?

Evening all. Will we see any candidates tasting the pet food?

Cue sycophantic laughter by the candidates.

"balls to smell business".....?????

30 mims for the cars today, not 15..

The Dog's Bollocks.

What was that bloke in the dog focus group saying about different food for every dog or something? Sounded like rubbish to me. Different quantities, sure, but basically they all do eat the same stuff!

It would be nice if Vincent went tonight, but he won't.

Loving Zoe.

Does anyone care about a cat being thin? Healthy, I can understand, but what's all this size business?

Wow, this thread is quiet. The BGT / Corrie effect!

Cat Size?!

I was just thinking the same thing, I forgot about BGT. I think it's a bit of boring task to be honest, maybe that's another reason why usual viewers are elsewhere.

Your cat is fat, you lazy owners.

Oh dear he doesn't sound as sure about his product unlike the irish guy from the other team. The packaging looks nice but the presentation, name and slogan sounds shite.