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  • The Apprentice
"See their/[they're] light"
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cathrin
01-06-2011
Margaret would have spotted the grammatical error in a second! How come nobody on the programme noticed it... (or stopped to think about whether it made sense before printing it on the label?)

Aww, I do miss Margaret.
1fab
01-06-2011
It wasn't so much a play on words - more a play on a grammatical error. Grrr, annoying!
lesleyanne
01-06-2011
I think they were trying for a double entendre. They talked about seeing the cats 'glowing' () after eating the food. So I think they meant 'see their light' as in, see the light glowing from your healthy cat, with a double entendre meaning of 'see they're (they are) light.'

But they absolutely failed, and just looked like they couldn't spell!
lesleyanne
01-06-2011
Oh and I miss Margaret too. Karen is OK, but Margaret is a legend!
cathrin
01-06-2011
Originally Posted by lesleyanne:
“I think they were trying for a double entendre. They talked about seeing the cats 'glowing' () after eating the food. So I think they meant 'see their light' as in, see the light glowing from your healthy cat, with a double entendre meaning of 'see they're (they are) light.'

But they absolutely failed, and just looked like they couldn't spell!”

Exactly! There was a sort-of-quite clever idea hidden in there, but because it was so badly done, it just came across as bad grammar. You should have been on the team; you explained it far more clearly than any of the candidates did! It actually makes sense the way you described it!

I'm now longing for a montage of Margaret's Best Moments. My vote goes to "Well, perhaps Edinburgh's not what it was".
lesleyanne
01-06-2011
Originally Posted by cathrin:
“Exactly! There was a sort-of-quite clever idea hidden in there, but because it was so badly done, it just came across as bad grammar. You should have been on the team; you explained it far more clearly than any of the candidates did! It actually makes sense the way you described it!

I'm now longing for a montage of Margaret's Best Moments. My vote goes to "Well, perhaps Edinburgh's not what it was". ”

God no, I would rather poke out my own eyes with a mouldy sausage than be on the Apprentice!

I do wish Margaret would come back, she and Nick were a great team. Maybe we should start a petition
James T
01-06-2011
The pun was "Cats' eyes: see their light" / "Cat size: see, they're light".

Fair enough I suppose, but I think they might have been better to stick with the same half of the pun throughout.
lesleyanne
01-06-2011
Originally Posted by James T:
“The pun was "Cats' eyes: see their light" / "Cat size: see, they're light".

Fair enough I suppose, but I think they might have been better to stick with the same half of the pun throughout.”

Ah, I forgot about the cats' eyes bit. Terrible pun though. No good having a pun if you have to explain it to people before they get it!
James T
01-06-2011
Originally Posted by lesleyanne:
“Ah, I forgot about the cats' eyes bit. Terrible pun though. No good having a pun if you have to explain it to people before they get it!”

Exactly! I didn't understand it either until Glenn explained it during the pitch. I think what's particularly confusing is that they've taken mismatched bits from different sides of the pun.
cathrin
01-06-2011
Originally Posted by James T:
“Exactly! I didn't understand it either until Glenn explained it during the pitch. I think what's particularly confusing is that they've taken mismatched bits from different sides of the pun. ”

That's so true! What made it worse was that when they tried to explain it in the boardroom, they emphasised the "they-are" side of the pun "They-re", which made no sense as they were reading the "their" spelling off the label.

Sorry, that paragraph doesn't make much sense either!
Rutakateki
01-06-2011
Another stupid thing about it is that 'light' is a relative concept. They're light compared to what? A bag of spanners? A spaceship?

It would only make sense if it said, "see, they're lighter (than they were before they starting eating catsize)"

I can't believe they won the task with that load of old cod!
manforktorch
01-06-2011
The whole point of a pun is ambiguity phonetic/grammatical ambiguity so I've not got a problem there. It was just a very bad pun and he was trying to take the Cat's eye too far. I think Catsize would have been ok on its own with out that crappy strap line.
russellelly
01-06-2011
Originally Posted by Rutakateki:
“Another stupid thing about it is that 'light' is a relative concept. They're light compared to what? A bag of spanners? A spaceship?

It would only make sense if it said, "see, they're lighter (than they were before they starting eating catsize)"

I can't believe they won the task with that load of old cod!”

They had to try so hard to get it to fit, and of course it doesn't. Awful, awful, awful pun.
Karly
01-06-2011
Bad pun.
Bad grammar.
Bad science - cat's eyes don't have light, they just reflect it.

Just bad episode in total tonight.
WildGeek
01-06-2011
Originally Posted by cathrin:
“Margaret would have spotted the grammatical error in a second! How come nobody on the programme noticed it... (or stopped to think about whether it made sense before printing it on the label?)

Aww, I do miss Margaret. ”

Nick noticed, he did one of his classic screwed-up expressions like he'd just smelt something rotten when Glenn was trying to explain it.

Only started watching Apprentice properly last series so have only seen Margaret when she returned last year for the interviews, she was brilliant at demolishing Stuart Baggs - if they do the same this year, think she would make short work of Jim if he got that far! (Not sure he will after this week though...)
Rutakateki
01-06-2011
Hi WildGeek, welcome to the forum!
Originally Posted by Karly:
“Bad pun.
Bad grammar.
Bad science - cat's eyes don't have light, they just reflect it.

Just bad episode in total tonight. ”

So in summary, to make sense, the ad should read;

"Catsize- see them reflect light from other sources- and also they weigh less!"

Sounds like a winner to me!
brangdon
02-06-2011
Originally Posted by cathrin:
“Exactly! There was a sort-of-quite clever idea hidden in there, but because it was so badly done, it just came across as bad grammar.”

Also, the "cats eyes" notion didn't contribute to the product. The pun was a distraction.
mazey
02-06-2011
Did anyone notice they also made a mistake on their bus advert? It should be Nutritious.
Scroll down:
http://www.dailymail.co.uk/tvshowbiz...boardroom.html
cathrin
02-06-2011
Originally Posted by mazey:
“Did anyone notice they also made a mistake on their bus advert? It should be Nutritious.
Scroll down:
http://www.dailymail.co.uk/tvshowbiz...boardroom.html”

Unbelievable! Don't they have a dictionary? Surely they must have checked, or at least conferred between themselves before getting it printed?
flossieblossom
02-06-2011
Phew, thought it was just me taking on the role of "grammar police", as usual.
Can't believe no-one on the programme spotted it!
apaul
02-06-2011
The question of grammar is secondary. It was a completely duff slogan anyway. The PM loved it, but everyone else hated it. 'Cat-size' wasn't much better and deserved to capsize. Glenn dodged the bullet because the other side made an even bigger mistake. Purely as a PM Vincent was better.
flossieblossom
02-06-2011
Originally Posted by apaul:
“The question of grammar is secondary. It was a completely duff slogan anyway. The PM loved it, but everyone else hated it. 'Cat-size' wasn't much better and deserved to capsize. Greg dodged the bullet because the other side made an even bigger mistake. Purely as a PM Vincent was better.”

I agree. Sometimes the boardroom discussion bears no resemblance to what we've seen in the programme. Vincent was good and held it all together well. The other team was fragmented and at each other's throats. Leon's pitch was awful, as a result of his total lack of belief in the product. Vincent lost on concept alone - a big part of the task, admittedly, but I was still shocked that they lost.
What was Lord Sugar watching?
Virgil Tracy
02-06-2011
I'm sure the PM said in the board room that it was meant to convey "they are light" as in lighter , so itshould've been "see they're light"

but it's still tortuous.
wiltshireboy
02-06-2011
Originally Posted by mazey:
“Did anyone notice they also made a mistake on their bus advert? It should be Nutritious.
Scroll down:
http://www.dailymail.co.uk/tvshowbiz...boardroom.html”

Brilliant!

Spelling and Grammar IS important. It really scares me to think these so called educated people either don't know - or don't care.

Surely the team, Lord Sugar, The ad agency or the BBC should have spotted these two Clangers, it just makes them look stupid.

Nutricious.... See their light.... Just WRONG
~V~
02-06-2011
I'm so glad I wasn't the only one cringing through all of this.

Another thing I was surprised nobody picked up on (especially Nick, it's his sort of thing) is that cat's eyes are squashed things in the middle of roads.

Not an image you'd want parents of furry children to be imagining when buying their food.
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