It wasn't a grammatical error they were attempting a sort of triple whammy of puns

CatSize = Cat's eyes = light, so see their light

Their light = they're light = dieting

Too many puns in the one package, basically,

I thoug the whole campaign was dreadful from start to finish. The puns (too many,and too awful,) the concept, the cats (I like dogs....!)

I also thought the team were non-cohesive and Glen was a dreadful PM.

I was like this when they won the task, for all of the above and this entire thread.

I am a dog owner, and I don't buy any particular dog food for mine, and I think I probably would go for an "Everydog" style food, if there was one, so the idea wasn't that terrible, IMO.

better than luckyfish

that sub team was so annoying.

They're young enough to have been in school when they started not marking down for spelling and grammatical errors in course work and exams as long as the content was correct.

It's ridiculous. Employers have been complaining for over a decade that they have to teach their new employees the basics of spelling and grammar.

I think it would have been better if they left it at CatSize. The 'See their light' bit, whilst good in theory, just doesn't work which Glenn should have realised when he had to explain it several times.

That bus advert. Is it genuine?

It has the look and feel as if it was photo-shopped in place.

That's why, I think, the spelling mistake got through.

I have a bad feeling he was trying to make another pun with nutritious and delicious by using -cious

Glenn's advert was the biggest load of confusing rubbish ever . I was delighted Zoe and Helen laughed their heads off at such gibberish as 'see their light'. Susan hadn't a clue either when he asked her but didn't want to rock the boat and end up in the BR.

I was taught in marketing that language tricks like puns should be avoided because you're immediately excluding people that just don't get it. As a marketing agency, you'd be expecting your client to pay you to create a campaign that a percentage of people simply won't understand.

I would have failed them for that reason alone, never mind the poor spelling and grammar.

On that issue, look at the programme's captions that appear when the candidates are speaking - they occasionally have spelling mistakes (like entrepreneur) so it's not surprising that the bloopers in the task slipped through the editorial net.

deleted by self

My mother made her weekly phone call today and she asked me what that 'Luck Fish' was about. I had to confess I had no idea.

Not to mention we had the usual task nonsense where Lord Sugar approves a strategy or punchline without any reason to believe its phyically possible or edible or legally defensible. Its extremely unlikely that they happened to come up with something that really had fewer calories or was healthier than anything else. Just adding Omega 3 didn't justify the claim and you can get very strange effects with too much of a "good" thing.

Pot calling the kettle black there wiltshire!

The 'Slimline your Feline' on the bus advert was a much better slogan!

Er, it was a play on words (i.e. catsize vs cat's eyes) which Glen fully explained. What part of 'pun' do you not understand? Mind you the sub-team were also unable to grasp...

Should have been Capsize, the campaign sunk to new lows of creativity

Hardly, given the industry experts could envisage the product on shop shelves.

The campaign was good; the advert itself, not so much.

My reading of what they said was, they liked the different carton style for the food and its this which they could envisage in the shops.

It isn't that different - my cats' food comes in pouches like that.

And unless they did a very detailed analysis of theiir ingredients ,and their calorific and nuitritional value, your pouches would be as healthy for your cat. If the food was at all similar, the only way to make a cat lighter would be to put less in each pouch.

They could have made a play on 'fat cats' - e.g. overpaid fat cats like Karen Brady.

What a brilliant idea - apply for the next series now

Pretty much this. I think it was a case of Glenn wanting to take sole ownership of it. The focus group was a lot happier with lucky fish.

...which would have lost them the task for sure...