Vincent said the other vet said she fed the dogs with the same dog food. Mckinzie said the same. So why did we not see that in the main show?

The thing is, petfood isn't marketed at pets, it's marketed at humans and their aspirations for their pets.

The dogs don't give a hoot what they get to eat, so in that context, "everydog" is a sound idea.

I don't know squat about dog food but I thought a food for all dogs sounded like a good idea. I didn't know different dogs needed different foods, and from the "you're fired" show, seems like they don't

You already have puppy food (smaller mouthfuls), active / regular food, senior food (easier to digest, less protein) etc.

I would have done a food which was to bring out a glossier coat, since every owner wants their dog to look good, and in practise it would feel special but have wide appeal.

I completely get what you are saying. Just puzzled why Vincent would mentioned his 'focus' group was clearly telling him two things, one in which the vet said 'it's almost impossible to make a dog food for all dogs' vs 'I feed all my dogs with the same food'. In the interest of 'fairness', the editors should have shown both sides of the comments made by the two vets there, but they chose to show the one that in the end gave Lord Sugar the excuse to fire Vincent with.

Everydog is a brand name. Not a good brand name, I must say, but not a bad one either. They may not have emphasized their 'healthful' aspects of their marketing campaign, but it's sure more clear than that bloomin' 'cat size' name?

Though I don't own a dog, I've already seen and heard ads of dog food that claimed to give the dogs shiny coats.

They had the right idea with the joints and heart thing, but they didn't have a name to reflect this.

TBH, I thought they'd won, what with all the bickering on the other team. Just shows what I know!!

As a relative newcomer to The Apprentice, I'm beginning to recognise that they deliberately edit the thing to give the wrong impression. Every. Single. Week.

Getting the hang of it now

Actually, this week, both team look equally bad.

Admittingly I've not seen all of tonights episode because I got in later than I hoped and wasn't properly concentrating (therefore didn't see the way things panned out right from the start) but, from what I did see, I thought Vincent's team got the best edit in tonights' programme and Glenn's team looked like they were gonna be clear losers when it came to the boardroom. Just purely based on team performance with Glenn as mediocre PM, Leon's pitch and one or two of the other ladies, I thought Vincent's team would win based on (what I so far saw of) the edit.

That is the problem with this series so far, most of the wins feel like losses as the winning team is also doing very poorly (the only exception would be in task 1 with Melody as PM, though they did underspent cause Edna kept the money purse closed).

It's becoming easier to guess which team will win - it's usually the one that's been edited to look like they'll lose so that the audience gasps with astonishment when the results are read out. Maybe in Series 1 producers, but not anymore!

Its clear to me these 'experts' haven't got a clue. There is dog food on the market which isn't sold to a particular type of dog but more in general of a dog. The concept Vincent and Jim came up with is nothing new and is already available in stores.
The winning team lost tonight, the concept wasn't flawed it was actually the 'experts' and LAS who were flawed.

Furthermore the whole thing about the size of the dog reflects what they eat, well they do that on the packet not on the brand itself. For example Winalot on the side of their products have things like 100g portion for small dogs, 200g for medium etc. As for the whole for an adult dog or a puppy, the name itself could have easier told the average person it isn't for a puppy and that brand could have been stretched to EveryPuppy.

Seems to me like Sugar just wanted rid of Vincent rather than actually picking the weak product.

OT. I think that dogs and cats should only be fed whatever they would eat in nature if left to their own devices.
So cat food tins full of rabbit, chicken, beef and lamb, out and in with tins of Sparrow, rat and mouse all raw.

Dog food tins full of postmans fingers, other dogs, cat, rabbit, child who threw ball over wrong fence, cat poo, dirty knickers, dads sock, that sort of thing.

I actually watched the episode with a friend of mine who is a vet. He said it was 'rubbish' that different dogs need different foods; the main thing is to ensure that you monitor the amount you give.

Actually, he wanted to fire Jim and is just trying to clutch at straws to do so, but got annoyed when Vincent didn't choose Jim in the boardroom, so annoyed that he fired Ellie (clearly he had her marked for not 'showing' enough of herself) and Vincent for not allowing him to get his way.

Glad Vincent doesn't need to suffer fool in the likes of Lord Sugar, he's sometimes too personal.

Initially Glenn's team looked stronger to me, but then Glenn threw away the results of the focus group, and after that it looked bad. But at the end, Leon's pitch turned it around for me. It had a lot of detail and showed they'd thought through their marketing campaign. The product packaging also looked better (I hated Vince's green). The advert was really the only thing Vince had going for him.

If anything, the edit made Vince look worse because it didn't show that some owners want to be able to give the same food to all their dogs. It's simpler.

I'd go so far to say most dog food is sold for all dogs. the only limiting factor is can size. If the dog food is only available in larger sizes, it's no good for small dogs. There are niche products for small dogs, overweight dogs, old dogs, and of course puppies. The vet was talking nonsense when he said you couldn't market the same food to all sizes of dogs. That being said, Vincent's idea to win the task by selling pet food to every single animal was very wrong headed. As a smooth, if unpleasantly oily, salesman he's good, but in terms of judging markets he's shown himself to be woefully inadequate.

The other problem for Vincent was that a "one size fits all" dog food (as he called it) is hardly a USP. He forgot he was selling to advertising execs, not supermarkets.

That is exactly what we thought. Vincent was sacked to send the message back that LAS doesn't like not getting his own way. He expected Jim to be brought back and was ready to lambast him and didn't like not having the opportunity..


Again just what we've noticed. The team that will win it is getting so predictable now; The first one to stand around looking clueless, or have a stand-up strop in public.

Every dog could of been a sound brand.
You could use the word 'every' as a brand but then you could have certain different types of food aimed at different types of dog. Like you could have a diet tin, a glossy coat tin, an agile tin etc. Like they wanted to do with every cat and every fish etc. I think they could make a good brand with it but the fact that the tin was aimed at every single dog made it flawed from the get go.

If it was that easy, then every brand would aim at all dogs to get mass market appeal.

I wasn't surprised the vet didn't like the idea, Vet's often try an sell their own overpriced specialist dog food but unless the animal has any kind of digestive problems then they are usually happy eating whatever you give them. So I think for the most part Everydog wasn't a bad idea. However, once they deliberately ignored the advice given (right or wrong) then they were in trouble.