I like Jim but his antics could cost him the job, i think LS enjoys straight talk !

Would be interesting to see how it goes in the end

Despite what many are claiming on here with LS having "his card marked" and what have you....We all saw in his ending with Vincent he said with a smile that he had a certain respect for Jim's game.

I still think he likes him.

I wonder if Sugar may find reason to dislike Jim's personality. When Jim said "make me PM next task" Sugar was annoyed. Jim may have a bit of arrogance and that could make Sugar have doubts about his suitability.

It's amusing to see the grand old LS attack Jim... it just makes him look highly hypocritical - say I wonder if LS gives a crap about anyone other than himself..?

Agree, Sugar's a fool and a hypocrite.

If you're quiet (like that blond Lady who got fired today was) he criticises you for not being strong enough and fires you.

If you're really strong like Jim, he finds a reason to criticise you.

The whole thing is just one big entertainment show and Sugar-me-timbers is simply in it to promote himself and his brand

To be fair to Lord Sugar, he didn't have to look too hard to find fault with Jim in this task. He immediately took responsibility for the name, once Jim found out that the name and therefore brand was the large contributing factor to their loss, he then included the team.