From the Radio Times web site:

"The teams assemble in the former newspaper district of Fleet Street in London, where Alan Sugar challenges them to create and publish a free magazine. The two groups need to choose a strong subject, add appropriate editorial content and persuade advertisers their title can reach a large audience - but difficulties arise when the products are pitched."

Ooo The Apprentice is on on my birthday lol

I have already stated that if I would be looking for a product for LS to invest in THIS WOULD BE IT. Maybe I will still be right. Ten million people would go out and buy it! Name me something else!