lol I have been sticking up for Jim but I do agree on his ideas and not being able to own when he is wrong.

Why dont the team when they are talking tell Jim that they dont agree with his ideas, see this is what I dont understand about this whole debate - folk seem to think Jim controls every person in there and manipulates them - in my opinion he can only do that if they "let" him, and if hes wrong they should tell him to button it!

the USP was given to him and he came up with an title

the USP failed, thus the title didnt seem great,but it wasnt jims fault

if the USP had been great then people would have loved the title

its grasping at straws to try to blame jim, one can only work with what they are given

its like maths,if you start wrong all the additional calculations can be correct but you will still end with the wrong result

It wasn't coming up with the idea that was Jim's fault.

Where he failed is in jumping to claim credit for the name one minute and then moments later trying to deny responsibility.

Not only did that make him look like a weasel but it also showed that he could not grasp the relative unimportance of coming up with the name when the concept wasn't his idea and everyone else accepted said name.

If he'd put his hands up and then calmly pointed out those facts he would have strengthened himself.

As it was, Sugar set a trap for him and he walked straight into it and is now fatally damaged.

if you look the show again you will see that jim took credit for name,but refused to take credit for failure of task,he didnt deny he made the name,just that the name wasnt what led to failure and that everyone agreed to the name also,he didnt say it wasnt his idea

When Sugar was prompting him to admit that it was his idea (just seconds after he had been very keen to claim the credit) he repeatedly refused to do so.

He should have agreed and then argued the relative unimportance of the fact.

As it was he walked straight into Sugar's trap and you could clearly see how annoyed Sugar was at his failure to accept the truth of what happened.

he had a few run ins with saed but he amd eit to 3rd i think,i dont think alans closed the book on jim yet,hed be a fool too.

Jim has shown himself to be a thoroughly unsavoury individual from the start. He has always come across as as horrible as he looks.

I'm not getting this hate for Jim, he just came up with the name not the concept. I think perhaps he came across badly in the boardroom because he couldn't understand why his name was being blamed for the failure of the task when it was clearly Vincents concept that was the problem.

Natasha also suggested the name Totaldog after Jim suggested Everydog, if Vincent had went with her name instead of Jims would Natasha have been getting so much grief from LS? I doubt it.

I think LS just wanted to have a go at Jim to see what he's made of, perhaps it's to prevent him from being too comfortable as he was doing well or perhaps he didn't like the way Vincent kept going to Jim for support and wanted to bring him down before that happened with anyone else. Whatever LS reasons for having a go at Jim I don't think it means Jim is out of the running.

I think it's obvious LS wanted Jim back in that boardroom but I don't think it was to fire him, Perhaps he just wanted to test himself against Jim's Jedi tricks.

To be fair, I think Jim has a lot more substance than Stubaggs ever had - I can't remember ever thinking that Stuart was a strong candidate in any way, just that he was full of bull. I do think Jim is a strong candidate with, y'know, actual skills. I don't think he'll win it because he seems like more of a salesman than an entrepeneur, but I'd be surprised if he wasn't in the final few.

I've been slagging him off on another thread for being manipulative and controlling, and I didn't like the way he behaved this week at all. That said, we've seen that he is an extremely strong influencer who isn't afraid of hard work, essential for anyone who wants to be successful in sales and leadership roles

But I think he's pushing it too far, influence in particular has a negative side and that's what we're seeing. He's coming across as arrogant, controlling and manipulative (Darth Jim!)

He does now need people to stand up to him and show him that he can't always dominate and has to take responsibility for his failings. So I'm glad that LS and Nick are pulling him up on it. Wouldn't discount him yet though.

He only claimed credit for the name, not the idea. Vincent claimed credit for the idea. This was before the result was announced. Lord Sugar seemed keen to clarify where the name came from, so Jim rightly raised his hand.

He only denied credit for the general brand. He distinguished between them. It was a distinction that suited him, obviously. Meanwhile Lord Sugar was confusing the name with the brand. He actually says, "The name is the branding". I suspect this suited LAS, also, as a way to wrong-foot Jim and put pressure on him.


He never denied what happened. He was merely keen to distinguish between the name and the brand. The brand was Vincent's and the name was Jim's. Both Vincent and Jim agreed on this, both before and after the result was known.

LOL, you can try and spin it any way you like.

What we saw gave the distinct impression that he was very keen to take ownership of the name until he found they had lost at which point he tried to backtrack and acted like a politician in a tight spot.

Of course, we don't know how much of that impression was down to the editing but it was very clear that he annoyed Sugar.

I'm not saying his style is like StuBaggs but I think it'll be a similiar setup. has him figured out from quite early on but ends up firing in fireworks at interview stage.

He never backtracked about coming up with the name. He objected, quite rightly, to being blamed for the brand.


Sugar identified the brand with the name. I think he was wrong and Jim was right.

(Which I agree won't help Jim, but what can he do? Especially as it's at least possible Lord Sugar is testing him to see if he stands his ground.)

And mine, he is intelligent,motivated and ruthless. Just like LS.

Perfect partners.