Jim has seriously blotted his copybook.
He came up with the name, which should not, in itself, have been a problem. An ideal candidate would have admitted that and calmly pointed out that it was devised to go with the PM's overall idea, everyone accepted it and no one had come up with a viable alternative. Job done.
But Sugar set a trap for him. He asked whose idea the name was and Jim was straight in claiming all the credit. Then when it became obvious that they had lost he was desperately trying to weasel his way out of admitting that it was his idea. So not only did he take his eye off the ball - the name wasn't what lost them the task - it was the idea - but he was also completely unwilling to take responsibility for what he himself saw (albeit mistakenly) as a major mistake.
This is most definitely not the sort of person with whom you want to go into business. People who can't admit their mistakes are a major liability because they cloud the issue and prevent the correct lessons being learnt. If they are higher up in an organisation their weaselling will serious demoralise the staff at lower levels. I suspect his days are numbered and the first time he's in the boardroom he's history.
He came up with the name, which should not, in itself, have been a problem. An ideal candidate would have admitted that and calmly pointed out that it was devised to go with the PM's overall idea, everyone accepted it and no one had come up with a viable alternative. Job done.
But Sugar set a trap for him. He asked whose idea the name was and Jim was straight in claiming all the credit. Then when it became obvious that they had lost he was desperately trying to weasel his way out of admitting that it was his idea. So not only did he take his eye off the ball - the name wasn't what lost them the task - it was the idea - but he was also completely unwilling to take responsibility for what he himself saw (albeit mistakenly) as a major mistake.
This is most definitely not the sort of person with whom you want to go into business. People who can't admit their mistakes are a major liability because they cloud the issue and prevent the correct lessons being learnt. If they are higher up in an organisation their weaselling will serious demoralise the staff at lower levels. I suspect his days are numbered and the first time he's in the boardroom he's history.