Firstly, "housewives 16-34" is unlikely to be a measure that ITV use. Secondly, even if HUTH was beating This Morning in a broader housewives demo, that's not overly relevant beyond this thread. Advertisers aren't going to take their budgets to the BBC instead. What matters to ITV is whether or not This Morning is profitable and whether or not they can replace it with something that would do any better. I don't know the answer to the first question. But I'm 90% certain that the answer to the second question is "no".

I was stating that "housewives with children" and "younger viewers" are two different groups.

Its true advertisers cant take their money to the BBC but they can take it to other channels, perhaps to Channel 5 for The Wright Stuff, or force ITV to accept less revenue or just not bother spending anything at that time of day at all.

I agree that finding a replacement that makes more revenue than This Morning in the 10:30-12:30 slot in unlikely but it should still be a worry as seemingly This Morning is becoming less profitable.

This Morning has room for some Product Placement, so I dont think its going anywhere yet, also anything they replace it with will seem like Daybreak V2, and drama repeats are going to be seen as ITV 3 V2.

Moving slightly off topic, I have now seen Morning Glory, short review its an ok movie, but only ok, and I never really felt that its Daybreak had been improved by the new producer (Becky), she may have lifted it slightly but not that much and its hard to believe that the Mike Pomeroy was ever a news anchor even when he was doing the news he sounded bored.

In other ITV news, I finally give Whitechapel a chance, and its actually a very good show, was confused by its use of BBC News, but that aside I thoguht it was excellent.

Different versions though. These are newly remastered in 16:9 and HD. Previously, they were only shown in 4:3/SD.

So technically they're not repeats. People who replace 4:3/SD DVDs with16:9/HD blu-rays wouldn't class them as repeats.

Can we equate the quality of the show and viewing figures with Psychoville too?

From Sam Hodges on Twitter.

Marple averaged 4m across the two hours.

4m for In With The Flynns.

Same with TV-am, though I think in both cases it saw a change in presenters.


Interesting to see how This Morning actually winning in a (probably irrelevent) demo on a single day has been twisted into being defeated. If ITV weren't behind it the show would be on seven days a week, 52 weeks a year (I assume it's on this summer again) and be the first major show to take product placement. It's never been a 16-34 shows anyway, but I suspect trends a little bit younger now than it once did.


Completely agree - I'd guess 25-44 is the target market, and indeed the talk here of the last 24 hours has been so ridiculous I'm surprised someone from the Daily Star hasn't lifted a few quotes and splashed "THIS MORNING AXED!" across the front page.

Firstly, Jenni Falconer isn't one of ITV's big stars and perhaps the absense of Holly could be the reason for the slight decline. It also is doing well, a win is a win no matter how you look at it, and for it to win in a specific demographic when it has a smaller overall audience, then that is surely a good thing?

ITV daytime is built around housewives and the advertisers reflect that. There simply aren't enough young people around watching daytime TV. Away from the obvious ratings slant, it provides a great platform for a number of other ITV1 shows.

Plus they punch well above their weight in getting newsworthy interviews too.

ratings seem a bit slow, also no sign of Torchwood on the BBC Press update, I thought it might be inculded this week

I have no recollection of this and frankly I dont care.


Daybreak is a cheaper show than GMTV - fact.

It doesn't matter where the savings have been made - backroom/talent, its still costing less money to make.

When GMTV ended they had 5 main presenters on big salaries, Daybreak has 2 - who are arguably getting slightly more per year. I'm pretty sure their overall spend on talent hasn't risen.

I don't think the promotion costs would be that high - GMTV badly needed revamping anyway, so they would have needed a new line-up and promotion for that anyway.

GMTV used to win against Breakfast consistently, then its viewers fell year-on-year consistently and the gap grew. GMTV was dying - I simply don't believe it would be attracting more than 700,000-800,000 viewers now.

I don't think Daybreak is a success, ITV acknowledged that, but I don't believe its a failure either.

Which already on the DW forum here has been turned by someone into - the new BBC controller hates Doctor Who and is using this unscheduling of Torchwood to axe them both! The still unconfirmed schedule for DW in 2012 (seemingly not going to be a full 13/14 episodes - owing to budgets, Moffatt's workload, the need to save dosh for a year of big episodes in 2013 when the show is 50 years old etc etc) is cited as further evidence.

As if the BBC are going to axe a show that sells around the world whatever the new man personally feels about it.

Wednesday 15th June 2011
BBC1
06:00 - Breakfast 1.5m 34.1%
18:00 - BBC News at Six 4.1m 25.2%
18:30 - Regional News and Weather 5.2m 30.1%
19:00 - The One Show 4.1m 21.5%
19:30 - Waterloo Road 5.0m 24.0%
20:00 - In With the Flynns 4.0m 18.2%
21:00 - The Apprentice 7.2m 29.7%
22:00 - BBC News at Ten 4.2m 20.9%
22:25 - Regional News and Weather / The National Lottery Wednesday Night Draws 3.5m 20.3%
22:45 - Not Going Out 2.0m 14.8%

BBC2
18:00 - Eggheads 1.5m 9.3%
18:30 - Britain's Empty Homes 0.9m 5.4%
19:00 - Escape to the Country 1.2m 6.2%
20:00 - Springwatch 2011 2.6m 12.7%
20:30 - Springwatch Unsprung 2.1m 9.8%
21:00 - Wonderland: The Kids Who Play With Fire 0.8m 3.2%
22:00 - The Apprentice: You're Fired 3.1m 15.5%
22:30 - Newsnight 0.9m 6.6%
23:20 - Portillo on Salmond 0.4m 5.5%
00:20 - BBC News 0.2m 6.4%

ITV (inc ITV+1)
06:00 - Daybreak 0.8m 17.7%
08:30 - Lorraine 0.9m 18.5%
18:30 - ITV News & Weather 3.2m 18.0%
19:00 - Emmerdale 6.5m 33.4%
19:30 - Poms in Paradise 3.6m 17.3%
20:00 - Agatha Christie's Marple 4.0m 15.8%
22:00 - ITV News at Ten & Weather 2.1m 10.0%
22:35 - Fisherman's Friends 1.2m 9.2%
23:35 - Baby Hospital 0.4m 5.9%

C4 (inc C4+1)
18:00 - The Simpsons 1.9m 9.8%
18:30 - Hollyoaks 1.1m 5.4 %
19:00 - Channel 4 News 0.7m 3.1%
20:00 - Embarrassing Bodies: Live from the Clinic 2.0m 7.9%
21:00 - 24 Hours in A&E 2.6m 9.0%
22:00 - Desperate Housewives 1.0m 4.6%

Five
17:30 - Neighbours 1.1m 8.0%
18:00 - Home and Away 0.8m 5.0%
18:25 - OK! TV 0.3m 2.0%
19:00 - 5 News at 7 0.2m 1.1%
19:30 - Pawn Stars 0.4m 2.0%
20:00 - Giant Animal Moves 0.6m 2.9%
21:00 - NCIS 1.7m 6.9%
22:00 - Law & Order: Criminal Intent: 1.03m (5.8%)

Ratings include HD and are for the full slot.

Come Fly with Me.... or Not: http://www.thesun.co.uk/sol/homepage...-to-split.html

Matt's denied it on Twitter, so we'll see what happens.

I think thats just you Derek, a repeat is something that has been show before, regardless of the picture quality.

I think it needs quite a bit of tinkering, rather than scrapping. It's already had a lot of tinkering in the last ten years, but unfortunately for This Morning, a fair bit of the tinkering has been counterproductive.

I suspect there are people in the industry who could sort the show out quite easily, but some egos would get bruised in the process, and that might be why it's allowed to lumber along on three wheels.

You can watch the full pilot of The Matt Lucas Awards here - http://www.bbc.co.uk/comedy/clips/p0..._lucas_awards/

Hello rzt and everyone,

Channel 4 bullish about its summer without Big Brother:

"Despite a launch programme of over 5m viewers for Big Brother last year, the strong performance of, amongst others, the Channel 4 Comedy Gala (averaging 2.6m viewers), Born to Be Different (2.6m), Camelot (2.5m), 24 Hours in A&E (2.5m), Come Dine with Me (2.3m), and Live from the Clinic (1.6m) have helped Channel 4 increase share year on year for the week in question."

Source: Channel 4 press

I'd be amazed if there wasn't a second series of CFWM given its decentish ratings first time round. I thought that had been hastily commissioned early in the new year anyway?

Whether the 2nd series actually has some jokes in it is another matter entirely...

not Ratings related but breaking News on the BBC Sport Website. wembley will host the 2013 Champions League Final.

Anything On the final episode of 'Mcfly On The Wall' for 5*?

Odd to put a full unseen pilot up on the website. Will have a proper look at that later, but it seems quite amusing from a quick whizz through.

But, basically, it's a chat show - something for Saturday nights post-Casualty, like Lee Mack's new show?

It's obvious a significant number of Psychoville viewers didn't take to the recent series in the way they took to the first

Nurse Jackie failed to engage a worthwhile audience from the off, so there's clearly something not quite right about it.

After one series of meh to poor ratings and a second series of poor ratings, it's unlikely the BBC made a monumental effort to keep it, and the FTA commercial broadcasters probably didn't fall over themselves in pursuit of it.

I expect BSkyB picked it up cheaply.