Very good ratings for the tennis. I've stayed out of the scheduling debate thus far, but I think the move was worth it. It is certainly a very transparent ratings ploy - but it works. The BBC are simply trying to protect and enhance BBC One's reputation as the home of big national events - and I think thats entirely right. Being able to win such large, primetime audiences is also, of course, the main appeal of the BBC to sporting bodies and what justifies the cost of the contracts.
Originally Posted by BenFranklin:
“live primetime evening sport ratings appears now to at least match normal mainstream tv and in a lot of cases it better it by a considerable amount, this is quite a siginificant shift and you wonder how quickly the fta channels will respond to this and start putting pressure on the sporting bodies to put live sport on when the maximum number of people want to watch it”
Indeed. Sport is one area where the seemingly constant downward trend of terrestrial ratings doesn't apply. You can observe something similar (in a slightly more developed state) in the US. This year, NBC's Sunday Night Football games have been closing in and overtaking American Idol as the most watched programme. Idol, like most other shows, is falling - while the NFL ratings are, if anything, rising.