Originally Posted by
rzt:
“Demographic Information for the terrestrial channels on Friday/Saturday 24/25th June: http://i52.tinypic.com/29qaxbn.jpg
A few things I noticed:
- Wimbledon tennis is one sport which tends to skew towards females (or 50/50). Something like the Andy Murray match, which you'd have perhaps expected more males to be watching, actually had more female viewers.
- Total Wipeout had the best 16-34 audience out of BBC1's Saturday lineup, despite having the lowest gross figure.
- The Kennedys and Castle skew quite similarly, apart from one key difference which is The Kennedys has a much higher ABC1-skew.
- Speaking of ABC1-skews, Eddie Stobart's 27% for that episode is the lowest I've seen for a primetime programme and rivals Jeremy Kyle in those stakes. Havnig said that, the previous week it had a 32% ABC1-skew (still low) but not as bad as that episode which was probably dented by ABC1s transferring to the tennis.
- Odd One In, Penn & Teller and The Marriage Ref were all up in the 16-34s week-on-week.
- Channel 4's Friday 9pm lineup skews very young and 8 Out of 10 Cats performed strongly in that demo. Even King Of... which has had very poor gross numbers, had a decent 16-34 audience, higher than Alan Carr's in fact.”
When you put that into my '18 to 49' chart for the week:
18 to 49
16.0 - The Apprentice (7.62m - BBC1)
8.8 - Wimbledon (6.45m - BBC1)
7.4 - Luther (5.23m - BBC1)
6.6 - Traffic Cops (4.21m - BBC1)
6.4 - Penn and Teller: Fool Us (3.58m - ITV1)
5.9 - In With the Flyns (3.61m - BBC1)
5.7 - The Apprentice: You're Fired (2.97m - BBC2)
5.7 - The Day the Earth Stood Still (2.98m - C4)
5.5 - Casualty (5.16m - BBC1)
5.4 - Scott & Bailey (5.01m - ITV1)
5.4 - Four of a Kind (4.18m - ITV1)
5.3 - Embarrassing Fat Bodies (2.56m - C4)
It show how well Penn and Teller is doing and why it will get recommissioned as it is doing well in the key demographic and winning in fact on Saturday night's - the only ITV1 show to do so, Total Wipeout wins versus Odd One In (4.7 vs 4.3) and Casualty wins versus The Marriage Ref (5.5 vs 4.5)
Thanks for the figures by the way, informative as always.
, hoes does the POG demo compare to Strictly Come Dancing? If he was to become host would there be a good match? I'd guess he would do ok with the age profile, but the ABC1's might not be in sync.
