Originally Posted by rzt:
“I know it was isolated yesterday but it's clear that The Cube can't hold up on its own. The last two celebrity specials aired with no TXF support and they averaged 3.8m/3.9m. I think the show's best left in the Sunday 7pm slot as it means it's not right in the middle of primetime, and it seems to do okay there where it averages more than how the slot usually does this time of the year. But it's not capable of doing well by itself at 8/9pm so they ought to stop doing it in the future.
If The Cube can just barely manage to scrape 3m, I don't really have high hopes for The Marriage Ref next week. It could easily do what Magic Numbers did last year and rate sub-3m, although I suspect it'll do alright in the 16-34s. And having just looked at how Odd One In rated last summer, every episode bar one rated at 3m or below before TXF returned to prop up the last three episodes. So that could be sub-3m too if it averages similar to last year. It probably will be a long summer for ITV- someone said In It To Win It is coming back on BBC1, I think that will end up topping the night, even ahead of Casualty.”
I think ITV could end up really struggling on Saturdays this Summer. Putting 3 new/new-ish shows back to back doesn't work and they need an anchor for the schedule. Even if they just put Best of TV Burp episodes in at 7:30pm it would be an improvement, and YBF could play before it. Something like Family Fortunes or Mr & Mrs that could pull in 4m+ would be helpful too. In June 2009 Mr & Mrs averaged 4m in the overnights without BGT so I'm surprised they've axed it as it could have filled the Summer months reasonably well. The they could also introduce a new show alongside it and flesh out the schedule from there. At the moment they've got Odd One In which flopped last year, Penn and Teller: Fool Us which has aired all of one episode before in January and The Marriage Ref which is completely new. Something like this would be better for them (and no more expensive): 18:30 YBF, 19:30: Best of TV Burp, 20:00 Mr & Mrs/Family Fortunes. 21:00 Marriage Ref
Fool Us could be saved for Autumn/Winter to air alongside some bigger shows, whilst Odd One In would be axed. That schedule took me all of 5 minutes to think up and I'm confident ITV's primetime share would be better than it will be on Saturdays this Summer. I think YBF and Penn and Teller will be the only shows above 3m next Saturday. Marriage Ref is completely new and will have a low lead in and the concept is hardly thrilling, and Odd One In will flop again. Fool Us should be above 3m due to the big names involved but it's against Who Dares Wins, will have a rubbish lead in and isn't an established show. I think it'll get similar figures to The Cube last night. The schedule will do reasonably well with 16-34s (probably why Odd One In is back) but I don't really think that's enough.
Thanks for last night's demo figures rzt, they put a different slant on the ratings. The Cube did well with 16-34s, and Ice Age did OK, which redeemed them a little, but it still was a poor night for ITV. Speaking of The Cube, I wonder how it'd do in Primeval's 7pm slot next January. It'd probably get ~4m and better demos than Primeval, and work better with TMO so that could be a new slot for it next year as ITV have some new gameshows this Autumn which I think will get the Sunday 7pm slot.