Originally Posted by Red Okktober: “Freebie mags tend to be distributed to commuters at stations and they are a picking a target audience many of whom have retired and don't commute
They are losing a big chunk of the market before they start”
I thought that too... the older mag idea is basically good (but the name is the most awful name I have ever heard in my life... even if they couldn't come up with a good one, something neutral like Silver or Life Begins would have been better...