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Zoe had a lucky escape


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Old 15-06-2011, 22:12
Vanilla101
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Can't believe Jim didn't take her into the boardroom. She came up with that crap name!!

Really can't stand her, hope she goes soon.
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Old 15-06-2011, 22:14
Socha
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I'm not a Zoe fan, but I think she actually did quite good on this task.
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Old 15-06-2011, 22:16
cybergirl3
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I'm not a Zoe fan, but I think she actually did quite good on this task.
she definitely did and I wanted her out last week.
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Old 15-06-2011, 22:17
Sparklyblue171
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Jim knew exactly what he was doing by not bringing in Zoe...
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Old 15-06-2011, 22:27
Chrisso
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I get the impression she was half joking when she suggested the name, but Jim then ran with it and worked his mind tricks on everyone.

But she was spot on with the whole 60 is the new 30 concept and making Hip Replacement ironic. And she did complain to Jim when he ruined the whole concept and turned it into the front page of a Saga Insurance pamphlet.

She definitely didn't deserve to go. Jim did.
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Old 15-06-2011, 22:29
DUNDEEBOY
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Jim knew exactly what he was doing by not bringing in Zoe...
He took the two weaker personalities in
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Old 15-06-2011, 22:34
RM83
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I was surprised she wasn't taken in given that she came up with one of the 2 key errors of the task - the name. That said her involvement in the task probably saved her and having found her behaviour disgracefully childish in the last 2 tasks I actually found myself wanting her to stay this week so she must have done something right.
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Old 15-06-2011, 22:45
Cadence
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I get the impression she was half joking when she suggested the name, but Jim then ran with it and worked his mind tricks on everyone.

But she was spot on with the whole 60 is the new 30 concept and making Hip Replacement ironic. And she did complain to Jim when he ruined the whole concept and turned it into the front page of a Saga Insurance pamphlet.

She definitely didn't deserve to go. Jim did.
The '60 is the new 30' concept was good but I didn't see it pushed much. However irony or not, a magazine with the title 'Hip Replacement' is never going to sell to the over 60's. As one of the panel said, you might as well call it 'Colostomy Bag' or some other major medical procedure which will produce anxiety in the target age group rather than a fun, humorous response. The finished product looked like an advert for private health insurance or an NHS pamphlet giving you more information about the major surgical procedure you're about to undergo. They were completely out of touch with the age group they were targeting and incredibly patronising. I was cringing throughout.
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Old 15-06-2011, 22:46
xKatieLx
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Can't believe Jim didn't take her into the boardroom. She came up with that crap name!!

Really can't stand her, hope she goes soon.
Same. I thought she should have went last week but she definitly should have been brought into the boardroom this week and possibly would have went if she was as the name was probobaly the main flaw in losing this task.
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Old 15-06-2011, 22:50
Darcyprincess
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Can't believe Jim didn't take her into the boardroom. She came up with that crap name!!

Really can't stand her, hope she goes soon.
Totally agree, Jim should have taken Zoe in, especially as the main thing that the investors disliked was the name!

I think that she is a real nasty piece of work. I cannot believe that we actually agree on something, by the way!
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Old 15-06-2011, 23:03
marvola45
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There's no way she should have been fired for coming up with the name - it was part of a brainstorm and Jim's the one who decided to run with it.

She should have gone last week, though...
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Old 16-06-2011, 00:56
Paulie Walnuts
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There's no way she should have been fired for coming up with the name - it was part of a brainstorm and Jim's the one who decided to run with it.
..
My thoughts exactly. Why is everyone forgetting that Jim was the one who came up with a crap name 2 weeks ago, and after initially taking credit when he thought praise was going to be forthcoming, then turned round and, just as Zoe did this week, go on to say that it was just part of a brainstorming session?
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Old 16-06-2011, 01:07
danielleh
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I thought Zoe performed the best on their team, she come up with a decent(ish) idea which was obliterated by Jim. Jim made the right decision on who to bring into the boardroom... he knew that Zoe couldn't be held accountable for the cover and the pitches, therefore no blame could really be attributed to her.
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Old 16-06-2011, 01:22
the_lostprophet
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They were completely out of touch with the age group they were targeting and incredibly patronising. I was cringing throughout.
This is what I found so strange. Don't they know anyone over 60 in their own families? I mean presumably Jim's parents must be around that age or only a bit less if he's in his early 30s. They were talking to those people in the focus group as if they were about 90 when they were far younger; plus 60 and thereabouts isn't even that old these days. I'm sure one of the candidates also made some kind of comment about nearly being dead at 60. I need to watch it back so can't be sure of who it was or exactly what was said. But I just found them so ignorant on this task!
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Old 16-06-2011, 01:36
Ethereal
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She was spot on this week and Jim should have listened to her. I also think she wasn't being deadly serious with Hip Replacement just like she wasn't with Coffin Dodger.
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Old 16-06-2011, 01:37
-Sid-
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Totally agree, Jim should have taken Zoe in, especially as the main thing that the investors disliked was the name!

I think that she is a real nasty piece of work. I cannot believe that we actually agree on something, by the way!
That's only half true. They would have gone for the name had it been conceptualised in the way Zoe intended. Like the woman on You're Fired said, it was a clever idea, but it was badly executed, and that was Jim's fault.
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Old 16-06-2011, 01:40
Elan Morin
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not this week. but she should have been fired last week
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Old 16-06-2011, 01:52
Miriam_R
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My thoughts exactly. Why is everyone forgetting that Jim was the one who came up with a crap name 2 weeks ago, and after initially taking credit when he thought praise was going to be forthcoming, then turned round and, just as Zoe did this week, go on to say that it was just part of a brainstorming session?
This just shows how contradicting he can be.

As for the name, I thought it was slightly crap and I did think Zoe was taking the p*** when she mentioned it. I thought she meant it as a joke like the coffin doger name but somehow turned it around to make it become a play on meaning instead that Jim somehow bought? (will need to watch the episode again to know if I've remember this correctly or not).

The complete cynic in me thinks that perhaps Jim knew it was a crap name too but only accepted it so that he could potentially have something to pin on Zoe if they lost the task and if the others had ended up to perform better than her. However it became apparent in the boardroom that Susie was going to be the first person on his list (by default) and that Glen would get called out for the boardroom fluff. Zoe probably deserved to escape this time on her overall performance but, if I was over 60, I woudn't ever buy a magzine that has Hip Replacement as the title (unless I actually needed one and was looking for advice on the procedure and what not). I doubt I'd get the play on words immediately just on first glance.
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Old 16-06-2011, 02:01
Dreamer27
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I thought she was actually the best on her team. If she'd had control over the magazine image I think it would have gone down a lot better.
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Old 16-06-2011, 02:49
thenetworkbabe
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not this week. but she should have been fired last week
Edna was useless and on borrowed time anyway. Zoe only lost by £6, and, if she did make a mistake, it wasn't that clearly one if he looked at the outcomes, or one that Melody hadn't made on the other team and and one almost everyone else had gone with. Her critique of Susan was accurate, and Susan's inability to get her ideas over explained why any point Susan had was missed. Her comments were also totally in line with what Nick has been saying for weeks, so that couldn't count against her either. Lord Sugar's choice to go was either Edna, who he and Nick saw as useless, or Susan, who was ineffectual and probably too young, but who appeals to his sense of being a young enterepreneur.
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Old 16-06-2011, 02:55
Jimmy_McNulty
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I thought she was actually the best on her team. If she'd had control over the magazine image I think it would have gone down a lot better.
Tbh, that isn't hard.

Hopefully now that Glenn has gone we will see a shake up and Susan no longer having to be on the same team as Zoe.

And why was Jim so up Zoe's behind in that task? He couldn't get enough of her it seemed.
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Old 16-06-2011, 02:58
yakutz
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My thoughts exactly. Why is everyone forgetting that Jim was the one who came up with a crap name 2 weeks ago, and after initially taking credit when he thought praise was going to be forthcoming, then turned round and, just as Zoe did this week, go on to say that it was just part of a brainstorming session?
Except, actually, in that situation Jim didn't initially take credit - he made sure to state that everyone had backed the idea. And yes, he did come up with the name there, which was what Sugar asked them, so he was right to say it was him that initially came up with it, but that everyone else had gone with it as well.

You may also note that he didn't take Zoe into the boardroom this week for coming up with the name, he instead took in the two who did nothing. So there was no hypocrisy on his part.
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Old 16-06-2011, 03:37
Tourista
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For all I was ready to burn Zoe in effigy last week, at this task she did her job OK. Granted the name was awful, but Jim was the PM, so HE, not Zoe, is responsible for it.

As for the god awful cover, Jim lied about the photos, as we saw the action type shots being taken in the studio, and he told porkies about Zoe agreeing about the font.

So Zoe had a lucky escape?. Not this week she didnt.
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Old 16-06-2011, 03:53
Cadence
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That's only half true. They would have gone for the name had it been conceptualised in the way Zoe intended. Like the woman on You're Fired said, it was a clever idea, but it was badly executed, and that was Jim's fault.
I think the thing that the woman on 'You're Fired' thought was clever was aiming a magazine at a sector of the over sixties who are more intelligent and affluent (although where they'd distribute this free magazine I'm not sure). It's the baby boomer demographic - large, concerned with staying young and often affluent - hence the attraction to advertisers. Even if the cover had been designed the way Zoe wanted, I still don't think the name itself was going to appeal to that demographic. She was right on target with her 'sixty is the new thirty' idea, but using a major surgical procedure as a title just isn't going to appeal. The over sixties aren't going to think 'oh what a clever play on words', they're going to feel they're being consigned to a decrepit sector of society who need medical attention. As Nick said, he went in feeling 65/66 years old, and came out feeling 85. The names they came up with were simply clueless and the product of gauche twenty-somethings. It suggested that they viewed their target demographic as a source of humour and ridicule rather than genuinely trying to understand what would attract them.
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Old 16-06-2011, 03:59
Cadence
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This is what I found so strange. Don't they know anyone over 60 in their own families? I mean presumably Jim's parents must be around that age or only a bit less if he's in his early 30s. They were talking to those people in the focus group as if they were about 90 when they were far younger; plus 60 and thereabouts isn't even that old these days. I'm sure one of the candidates also made some kind of comment about nearly being dead at 60. I need to watch it back so can't be sure of who it was or exactly what was said. But I just found them so ignorant on this task!
Yes I seem to remember one of the candidates suggesting that people died at 60. Incredible. As you say, surely they have the example of their own parents to gain some idea of how this generation are in 2011.
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