DS Forums

 
 

"HIP Replacement" title sank the boat


Reply
Thread Tools Search this Thread
Old 16-06-2011, 10:49
soulmate61
Guest
 
Join Date: Nov 2007
Posts: 6,073

HIP Replacement

sank the magazine beyond redemption the way Sugared Water would have bankrupted Coca Cola.

Any suggestions for a title with appeal to senior citizens? No, Coffin Dodgers is ruled out.

The best nomination will win a 5-star holiday accompanied by the hottest Apprentice candidate, the worst will be fired after a forum vote.
soulmate61 is offline   Reply With Quote
Please sign in or register to remove this advertisement.
Old 16-06-2011, 11:00
diary_room
Forum Member
 
Join Date: Jun 2004
Location: London
Posts: 5,415
It was hilarious when Glen said the tagline made it ironic... "Out with the old in with the new"

That's just another reference to a hip op, you plank!
diary_room is offline   Reply With Quote
Old 16-06-2011, 11:02
roddydogs
Forum Member
 
Join Date: Apr 2007
Posts: 6,347
Havent HIPS been abolished?
roddydogs is offline   Reply With Quote
Old 16-06-2011, 11:05
spoonfulofsense
Inactive Member
 
Join Date: Oct 2010
Posts: 2,586
New Codger

Play on the 'old codger' moniker and suits the image of 60 being the new 30.
spoonfulofsense is offline   Reply With Quote
Old 16-06-2011, 11:09
Jepson
Inactive Member
 
Join Date: Oct 2009
Posts: 3,089
That's really rather good.

They could have won with that and a better photograph for the front cover.
Jepson is offline   Reply With Quote
Old 16-06-2011, 11:12
soulmate61
Guest
 
Join Date: Nov 2007
Posts: 6,073
It was hilarious when Glen said the tagline made it ironic... "Out with the old in with the new"
The title "You are not really THAT old"

soulmate61 is offline   Reply With Quote
Old 16-06-2011, 11:21
UnrealityTV
Forum Member
 
Join Date: Oct 2009
Location: In the real world
Posts: 1,163
The best title was suggested by the guy at the bowling club. Zimmer - I nearly fell off my chair laughing at that one, brilliant!
UnrealityTV is offline   Reply With Quote
Old 16-06-2011, 11:24
spoonfulofsense
Inactive Member
 
Join Date: Oct 2010
Posts: 2,586
The best title was suggested by the guy at the bowling club. Zimmer - I nearly fell off my chair laughing at that one, brilliant!
I know, I don;t know why they didn't use it.
spoonfulofsense is offline   Reply With Quote
Old 16-06-2011, 11:25
Shyguy1983
Forum Member
 
Join Date: Jun 2011
Posts: 31
Not sure whether to post here or in the Susan thread.
While I believe the Hip Replacement name was far from great when Glenn and Susan pitched their (or the team's ideas) for titles they kept getting negative responses.
From the edit it seemed that Zoe was the one looking to come up with some sort of name - which Jim then went with - though changing the concept.
While I believe that Susan was right that it was a poor name, I believe that a major reason that she was not listened to was that she couldn't or didn't have the confidence to pitch another title, having had several rejections from the focus group.
Shyguy1983 is offline   Reply With Quote
Old 16-06-2011, 11:50
zedders
Forum Member
 
Join Date: Oct 2010
Posts: 350
I thought the 'Young at Heart' suggestion was the best - maybe that was too long listening to radio 2, and Terry Wogan playing that song as the 'Tog's anthem'
zedders is offline Follow this poster on Twitter   Reply With Quote
Old 16-06-2011, 11:54
Retrospective
Guest
 
Join Date: Oct 2009
Posts: 3,084
I thought the 'Young at Heart' suggestion was the best - maybe that was too long listening to radio 2, and Terry Wogan playing that song as the 'Tog's anthem'
No I agree with you. The Young at heart would have been a better tittle for the magazine. I didn't like Hip replacement at all.
Retrospective is offline   Reply With Quote
Old 16-06-2011, 12:00
spoonfulofsense
Inactive Member
 
Join Date: Oct 2010
Posts: 2,586
No I agree with you. The Young at heart would have been a better tittle for the magazine. I didn't like Hip replacement at all.
'You'll Be Gone Soon' would have been a better title that 'Hip Replacement'.
spoonfulofsense is offline   Reply With Quote
Old 16-06-2011, 12:02
Shrike
Forum Member
 
Join Date: Jun 2005
Location: Nottingham
Posts: 11,478
...While I believe that Susan was right that it was a poor name, I believe that a major reason that she was not listened to was that she couldn't or didn't have the confidence to pitch another title, having had several rejections from the focus group.
Time and again in 'prentice a candidate is castigated for coming up with a poor idea, but if there's nothing else on the table what can they do?
Very reminiscant of "PantsMan" - Phillip probably pushed it too hard, but there was no sensible alternative from the others.
Shrike is offline   Reply With Quote
Old 16-06-2011, 12:07
davey_wavey
Forum Member
 
Join Date: Sep 2006
Posts: 23,349
'Nifty Fifty' ?
davey_wavey is offline   Reply With Quote
Old 16-06-2011, 12:12
Shyguy1983
Forum Member
 
Join Date: Jun 2011
Posts: 31
'You'll Be Gone Soon' would have been a better title that 'Hip Replacement'.
Think that could work very with primary focus on hoiday destinations, which was one of the items bought up by the focus group.
Shyguy1983 is offline   Reply With Quote
Old 16-06-2011, 12:12
i4u
Forum Member
 
Join Date: Aug 2006
Posts: 30,191
My Generation?

PAL (Prolonged Active Life)

Gum-ption

Priviledged Age

At Leisure

Penguin Diet
i4u is online now   Reply With Quote
Old 16-06-2011, 12:15
spoonfulofsense
Inactive Member
 
Join Date: Oct 2010
Posts: 2,586
An odd title for a magazine aimed at the over 60s
spoonfulofsense is offline   Reply With Quote
Old 16-06-2011, 12:15
Cressida
Forum Member
 
Join Date: Sep 2006
Location: South Westish
Posts: 3,157
Hip Replacement may have sufficed given a modern font and a front cover showing oldies with an energy for life.

There can't be many who think Times Roman is trendy or a couple clinging to each other for life support echoes today's over 60's.
Cressida is offline   Reply With Quote
Old 16-06-2011, 12:17
i4u
Forum Member
 
Join Date: Aug 2006
Posts: 30,191
Silver Lining

Silver Patter
i4u is online now   Reply With Quote
Old 16-06-2011, 12:19
davey_wavey
Forum Member
 
Join Date: Sep 2006
Posts: 23,349
An odd title for a magazine aimed at the over 60s
I'd have aimed the magazine for the over 50s
davey_wavey is offline   Reply With Quote
Old 16-06-2011, 12:26
i4u
Forum Member
 
Join Date: Aug 2006
Posts: 30,191
The Hip Joint

Joined at the Hip
i4u is online now   Reply With Quote
Old 16-06-2011, 12:36
tvtimes
Inactive Member
 
Join Date: Feb 2007
Location: Under a rock
Posts: 8,972
Swinging 60's?
tvtimes is offline   Reply With Quote
Old 16-06-2011, 12:39
WinterFire
Forum Member
 
Join Date: Dec 2008
Posts: 5,230
I would call it "Silver Style". Bit o' alliteration, playing on "Silver Surfer", "lifestyle" and all that, while still hinting at "style", "fashion", etc.
WinterFire is offline   Reply With Quote
Old 16-06-2011, 12:40
Dunkerpup
Forum Member
 
Join Date: Jun 2011
Posts: 21
Wake. Bit of that irony Zoe loves so much, double meaning etc etc...
Dunkerpup is offline   Reply With Quote
Old 16-06-2011, 12:40
ACU
Forum Member
 
Join Date: Aug 2009
Posts: 7,916
"Life begins at 60" ???
ACU is offline   Reply With Quote
 
Reply



Thread Tools Search this Thread
Search this Thread:

Advanced Search

 
Forum Jump


All times are GMT. The time now is 00:21.