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"HIP Replacement" title sank the boat


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Old 16-06-2011, 12:53
gilliedew
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The funniest thing was it all applied to Lord Sugar and he was not laughing.

They are really bad with ideas and titles, a bit of common sense wouldnt go amiss.

They talk the talk and come up with Hip Replacement, facile, condescending and unaware of their target market.
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Old 16-06-2011, 12:54
gamestats
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"Go On" as in Go On And Do It. or Keep Going On, or Go On With The Rest Of Your Life. Lots of ways to play it, as it insinuates going forward rather than looking back, and is not demeaning or insulting to any part of society.
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Old 16-06-2011, 13:10
George's Mom
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I dont think I would have given it a name that had any relation to age at all. A lot of people over 60 don't feel that age so would not want a magazine that screams that out.

Everyone agreed that the content was good, that coupled with perhaps an older couple skiing on the cover or something similar and you wouldnt need a name that's a subtle as a smack in the face.
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Old 16-06-2011, 13:13
Grizzler
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Old 16-06-2011, 13:23
TheAuburnEnigma
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I think I can see where Zoe was trying to go with the title, but think that this was how they should have done it:

Instead of "Hip Replacement" where you can take it as literal and patronising, maybe they could have put a colon or a hyphen after the "Re" part, and so...

"Hip Re: placement" or "Hip Re-placement"

If they just emphasised that it was meant to be a replacement for other magazines and it was meant to be cool/hip then it might have come across better to the advertisers and they might have won. That's just my view though.
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Old 16-06-2011, 13:48
soulmate61
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Old 16-06-2011, 13:49
dome
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I think I can see where Zoe was trying to go with the title, but think that this was how they should have done it:

Instead of "Hip Replacement" where you can take it as literal and patronising, maybe they could have put a colon or a hyphen after the "Re" part, and so...

"Hip Re: placement" or "Hip Re-placement"

If they just emphasised that it was meant to be a replacement for other magazines and it was meant to be cool/hip then it might have come across better to the advertisers and they might have won. That's just my view though.
I think Zoe had the right idea and it would have probably worked if Jim hadn't made it look like the People's Friend Magazine.

Maybe Replace the 'Hip' would have been a better title with a more modern twist. Why not features on successful over 60's rather than the idiots guide to how to use a phone.

There's definitely a market out there who would rather not be seen as the Saga cruisers.
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Old 16-06-2011, 13:55
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Old 16-06-2011, 14:49
diary_room
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Old 16-06-2011, 15:03
RealityReal31
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Silver Surfers? But that is probably copyrighted.
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Old 16-06-2011, 15:04
spoonfulofsense
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Old 16-06-2011, 15:16
LeoJoe6
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Old 16-06-2011, 15:18
jdayeh13
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Silver Surfers? But that is probably copyrighted.
Great name, but it does bring up the image of a superhero.
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Old 16-06-2011, 15:24
Paace
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It was the most idiotic, stupid title for a magazine ever and how those 3 Dumbos Jim,Zoe and Glenn thought it was great, just shows how unworthy they are to be even on the programme in the first place.
It would be ok as a magazine aimed at people getting hip replacements, but as a general mag for over 60's, stupid in the extreme.
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Old 16-06-2011, 15:26
Tourista
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I actually laughed out loud at the name, but it was clear that Jim was drowning without a clue and Zoe plucking the name out of thin air gave him something to run with.

As for all your alternatives, I have to say that my fave atm is "EVERGREEN", but its links with garden fertiliser may have sunk that one.
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Old 16-06-2011, 15:31
wolvesdavid
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Time and again in 'prentice a candidate is castigated for coming up with a poor idea, but if there's nothing else on the table what can they do?
Very reminiscant of "PantsMan" - Phillip probably pushed it too hard, but there was no sensible alternative from the others.
There was. They should have gone with Lorraines idea of the characters out of the ingredients.
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Old 16-06-2011, 15:33
gilliedew
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Oh I so agree that they shouldnt be there in the first place.

Every task they undertake has something they dont have a clue about and it is just basic common sense.


These names on here are brilliant and may I join in with the same amount of seriousness.

The Final Countdown

Wrinklies Weekly

Sugars Angels
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Old 16-06-2011, 15:37
Shrike
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There was. They should have gone with Lorraines idea of the characters out of the ingredients.
Except the brief was to come up with one character - which Lorraine was told, but ignored. IIRC some of her 'characters' didn't feature in the cereal anyway.
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Old 16-06-2011, 15:42
Cressida
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Oh I so agree that they shouldnt be there in the first place.

Every task they undertake has something they dont have a clue about and it is just basic common sense.


These names on here are brilliant and may I join in with the same amount of seriousness.

The Final Countdown

Wrinklies Weekly

Sugars Angels
With a copy of Wrinkles Weekly tucked under their arm all over 60 ladies should be perusing the Wrinklies ads deciding which face cream to buy at the cosmetics counter.
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Old 16-06-2011, 15:46
i4u
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Old 16-06-2011, 15:54
wolvesdavid
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Except the brief was to come up with one character - which Lorraine was told, but ignored. IIRC some of her 'characters' didn't feature in the cereal anyway.
Expect that Lorraines idea was I think about 80% of a good idea and needed some work on the other 20%.

However there WAS an alternative available, and I think it would have been better than pantsman.
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Old 16-06-2011, 15:55
gilliedew
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What about

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Old 16-06-2011, 16:02
CaroUK
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Old 16-06-2011, 16:04
Carman
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Old 16-06-2011, 16:16
Diorelli
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How about Grave Danger

Articles would be "Lost the Plot?" or "How to Lie Down Gracefully"
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