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"HIP Replacement" title sank the boat


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Old 16-06-2011, 21:19
phasers
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it was useless Jim. Zoe said he was losing the irony in the title in the way he designed it
It could have been the most ironic thing ever designed, it would still be a rubbish title. It's not catchy, and you should never have a 3 syllable word in a magazine title.

The magazine should have been named "The slow march towards death made less unbearable"

I'll take my holiday with Nick please
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Old 16-06-2011, 21:21
Cadence
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My Generation?
Yes, that's good for a baby boomer demographic.
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Old 16-06-2011, 21:24
Cadence
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Hip Replacement may have sufficed given a modern font and a front cover showing oldies with an energy for life.

There can't be many who think Times Roman is trendy or a couple clinging to each other for life support echoes today's over 60's.
Believe me, nothing was going to make Hip Replacement an attractive title - modern font, crazy angles - nothing.
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Old 16-06-2011, 21:34
Cadence
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The funniest thing was it all applied to Lord Sugar and he was not laughing.
Likewise Nick's face said it all, plus his comment that he went in feeling 65/66 years old and came out feeling 85. So the only over sixties on the show were instantly alienated. I think that would probably have been representative of the entire demographic.

They are really bad with ideas and titles, a bit of common sense wouldnt go amiss.

They talk the talk and come up with Hip Replacement, facile, condescending and unaware of their target market.
Agree absolutely. If any task shows how clueless the candidates are and how unable to get outside their own narrow view of life and understand a different demographic, it was this one. Mind you the other group didn't do that well with their concept of 18-35 males, being stuck in the nineties somewhere!
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Old 16-06-2011, 21:40
Cadence
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I dont think I would have given it a name that had any relation to age at all. A lot of people over 60 don't feel that age so would not want a magazine that screams that out.
Yes, agree.

Everyone agreed that the content was good...
Well, Lord Sugar took offence at the article on technology and the idea that most over sixties had difficulty making a phone call.
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Old 16-06-2011, 21:45
wablow
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"The Old Fart"
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Old 16-06-2011, 21:56
brangdon
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I know, I don;t know why they didn't use it.
I'm guessing it wasn't available because it is the name of a real company. Using it could be construed as "passing off", implying Zimmer Holdings endorsed the magazine.
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Old 16-06-2011, 22:07
CABINET
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Waiting for God Doh!
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Old 16-06-2011, 22:09
wablow
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"Ancient Times"
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Old 16-06-2011, 22:12
pork.pie
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There Were No Magazines In My Day!
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Old 16-06-2011, 22:21
brangdon
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"Get Off My Lawn".

On a more serious note, I'd consider "Ageing Disgracefully". I could see myself buying that in due course.
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Old 16-06-2011, 22:24
manforktorch
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A rolling stone gathers no moss.

So mine would be 'Gather no moss" or something cheesy along those lines.
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Old 16-06-2011, 22:40
pork.pie
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Ration Book
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Old 16-06-2011, 23:32
Paace
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I like yours the best .
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Old 17-06-2011, 00:01
RuebenClara
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What is a penguin diet?

Bucket List Times

Then should be like Time Out but with larger font.

Annie Aged 59
The Bucket List Times is my favourite.
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Old 17-06-2011, 00:06
LadyCake
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I'm still shocked by the name they gave it
I sat there thinking "This must be a wind up". Why no-one stepped in and gave it a normal name like "Enjoy" is beyond me.

The best candidates? The future business stars of tomorrow?! My arse
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Old 17-06-2011, 00:17
sutie
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How about BUCKET-KICKERS-R-US?

I'll get me coat.
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Old 17-06-2011, 00:37
nurseynurse
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I still can't quite get over Susan's shocking ageism in the taxi on the way to the focus group, wondering what they were going to ask them. Her "what do you DO?" was delivered in the tone of one who cannot quite believe that someone as ancient as 60 doesn't just top themselves.

I'm surprised she didn't suggest "Dignitas" as a title. Maybe she thought about it and decided it just wasn't patronising enough.
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Old 17-06-2011, 01:09
Button62
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Let's not forget Glen's patronising comments about whether the over 60s have a sense of humour, or if such frivolity would go right over their heads.
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Old 17-06-2011, 08:13
diary_room
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'The Bucket'
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Old 17-06-2011, 08:27
seawitch
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How about "Boom" - for the Baby Boomer Generation?
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Old 17-06-2011, 08:41
Dunkerpup
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Didn't one of them mention 360? I'm sure it got tossed in the pile of names better than Hip Replacement.
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Old 17-06-2011, 11:48
soulmate61
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Don't Kick the Bucket before you buy
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Old 17-06-2011, 14:08
Swanandduck
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I would have used the picture of the couple on the bike and called it 'FreeWheeling'. They've climbed the hill of mortgages and child rearing and careers and can now relax and enjoy themselves. (At least I hope that is what being 60+ will be like.)
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Old 17-06-2011, 14:16
AlexR!
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Pee Baggs - The Brand

Damn, you've just made me spray a perfectly good mouthful of tea all over my keyboard.
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