Originally Posted by dizzyrascal:
“Thanks for that.
Bizarrely it was only a very small comment in the presentation (the bit about safety) but it was the bit I remembered and so it must have hit a nerve with me and would therefore be a key selling point.
I actually think the seat is rather clever. Although my children are grown up I do know young working mothers who have to be super organised with these car seats as the child must have one if it is to be driven anywhere. Since the working parents I know rely on an army of carers, grandparents, friends and childminders etc to collect and ferry the children whilst they work it seems sensible for the child to have the seat with them, which avoids the problem of who has the seat/transferring the seat. The parent may take the child to the school but not pick up. (I am presuming that there are similar laws in France that relate to children in cars)
This is where Helen got it right about the convenience angle. The seat is an answer to busy parents, or at least gives them one less thing to worry about. I imagine that is why the man who demonstrated it originally said they had won awards for it. I think Helen got the pitch just right. Convenience and safety, simple but brilliant.”
“Thanks for that.
Bizarrely it was only a very small comment in the presentation (the bit about safety) but it was the bit I remembered and so it must have hit a nerve with me and would therefore be a key selling point.
I actually think the seat is rather clever. Although my children are grown up I do know young working mothers who have to be super organised with these car seats as the child must have one if it is to be driven anywhere. Since the working parents I know rely on an army of carers, grandparents, friends and childminders etc to collect and ferry the children whilst they work it seems sensible for the child to have the seat with them, which avoids the problem of who has the seat/transferring the seat. The parent may take the child to the school but not pick up. (I am presuming that there are similar laws in France that relate to children in cars)
This is where Helen got it right about the convenience angle. The seat is an answer to busy parents, or at least gives them one less thing to worry about. I imagine that is why the man who demonstrated it originally said they had won awards for it. I think Helen got the pitch just right. Convenience and safety, simple but brilliant.”
I never understood the convenience angle sold by Helen. Evidently part of the pitch ended on the floor as cuttings to save time. Not being a parent I never understood the need for a self-sufficient safety seat portable between cars and carried like a satchel on a child's back -- until your explanation for which thanks.
If there were alternatives on offer in the market then price comes into it, but if this product is a new idea and unique in the market then economy cannot be a consideration, as a child's safety is beyond price.
"We care for your children, we care for the safety of your children," said Helen, speaking like one mother to another. The Frenchwoman unfroze and beamed at the Englishwoman. Helen was a credit not only to Sugar, but to Britain, to the entente cordial.




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