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The Ratings Thread (Part 22)


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Old 03-08-2011, 16:49
Jonwo
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I think Sundays as well. There is a market for this pre-X Factor going there in September.

I reckon:

7pm: Cricket on 5: Fourth Test
8pm: The Beat Goes On
9pm: Celebrity Big Brother
10pm: Movie

Probably way out, but that's my guess. Then on Monday:

7pm: Cricket on 5: Fourth Test
8pm: Ultimate Police Interceptors
9pm: Extraordinary People
10pm: Celebrity Big Brother
11pm: Celebrity Big Brother's Bit on the Side

Again, just a guess.
That sounds plausible as I imagine BOTS wont air on the weekend thus allowing them to be a bit more flexible on Sundays. Cant see TBGO doing well given C5's track record with shiny floor entertainment shows.
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Old 03-08-2011, 16:54
Dancc
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That sounds plausible as I imagine BOTS wont air on the weekend thus allowing them to be a bit more flexible on Sundays. Cant see TBGO doing well given C5's track record with shiny floor entertainment shows.
Me neither. It's been sat on the shelf for an unflattering length of time! But amongst all the CBB buzz maybe it will catch on. Or to put it better, it has the best chance of catching on then, if it's going to. Gallowgate have a very mixed record but they have had a few notable hits.
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Old 03-08-2011, 17:08
dullagj2
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good decision to put it on a thursday with all the dramas airing it should benefit

plus WDYTYA would be tough competition, i imagine they'll start the series with the top celebs

i think JK Rowling's airs on the 17th, read about it in the paper the other day
she said she thinks she broke the record for crying, it looks like a very good episode

so that would have faced CBB!
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Old 03-08-2011, 17:10
MrBing
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So Channel 5 are launching Big Brother on A-Level results night?

Smooth.
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Old 03-08-2011, 17:24
Dancc
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So Channel 5 are launching Big Brother on A-Level results night?

Smooth.
Night 2 of Ultimate Big Brother brought in 3.07m (17.4%) at 10pm on A Level results night last year, down only 150k on the launch the night before, so let's not overstate the effect that could have please.

The important factors are the BBC One/ITV1/Channel 4 opposition, which is (frankly) not up to much on that night.
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Old 03-08-2011, 17:25
cherubmattd
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So Channel 5 are launching Big Brother on A-Level results night?

Smooth.
Thank you for reminding me.
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Old 03-08-2011, 17:27
rzt
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Night 2 of Ultimate Big Brother brought in 3.07m (17.4%) at 10pm on A Level results night last year, down only 150k on the launch the night before, so let's not overstate the effect that could have please.
The UBB launch had about 4m, didn't it? I agree with you though that the A Level result night factor won't have much of, if any, effect on its ratings. It's a very small portion of the audience.
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Old 03-08-2011, 17:29
Dancc
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Edit: I've got the wrong date due to the DS' incorrect labelling on the archive ratings pages. The correct rating for Big Brother on exam results day 2010 was 2.62m (15.5%) for a standard edition of the programme. This was actually up 500k on the previous week.
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Old 03-08-2011, 17:31
rzt
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I was going by this DS article here:

http://www.digitalspy.co.uk/tv/news/...duces-44m.html

Including +1 it would have been higher.
Ah right. The UBB launch was on a Tuesday and was part of the BB11 finale show, the show as a whole averaged 4m (17.7%). UBB had 3.22m (18%) for its first highlights show, and then that 3.07m for highlights show two.

Edit: just seen your previous post
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Old 03-08-2011, 17:33
Dancc
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Ah right. The UBB launch was on a Tuesday and was part of the BB11 finale show, the show as a whole averaged 4m (17.7%). UBB had 3.22m (18%) for its first highlights show, and then that 3.07m for highlights show two.
See above, I made a slight boo-boo. But still nothing in the data to suggest launching on exam results day is going to be problematic. Celebrity MasterChef performed extremely well on that night last year.

http://www.digitalspy.co.uk/tv/s127/...asterchef.html
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Old 03-08-2011, 17:34
Grenade
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So Channel 5 are launching Big Brother on A-Level results night?

Smooth.
I don't see why thats much of an issue though and surely it can't impact the ratings that much. No matter what night they launch on there are bound to be people out or watching something else. They can't wrap the show up in cotton wool just because it has a fickle audience. Thats an issue they need to tackle head on.

3.7m watched the last ever episode on Channel 4 on a Friday night at the start of Freshers Week between 10.30pm and 11.30pm (if we're using the 'people will be out' excuse). If the advertising campaign is good enough and there is an adequate amount of publicity there is no reason for them to not be able to at least equal that figure in an uncompetitive Thursday night slot at 9pm.

Younger viewers are the ones most likely to use catch up and the ones most likely to know who is in the house due to social media. They are viewers who are hard to attract to a brand but are quite easy to retain and bring back. Missing the launch isn't a big deal.
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Old 03-08-2011, 17:42
Jaycee Dove
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good decision to put it on a thursday with all the dramas airing it should benefit

plus WDYTYA would be tough competition, i imagine they'll start the series with the top celebs

i think JK Rowling's airs on the 17th, read about it in the paper the other day
she said she thinks she broke the record for crying, it looks like a very good episode

so that would have faced CBB!
As a subscriber to WDYTYA magazine they e mailed the list some weeks ago (I posted it in this thread somewhere) and JK Rowling was originally to be first up but it was then supposed to start in July, not August - so tied in to when the new Potter film was premiering.

Radio Times for next week is also written in such a way as you can tell this was originally true because it is all about the JK Rowling episode and then says - 'who's next?' and lists the remaining 9.

This would surely have only been done that way in the belef JKR was up first. But they probably could not change the article in time.

The schedule for the first 4 episodes (e mailed to me today) is now June Brown (next week) then J K Rowling, then Sebastian Coe, then Larry Lamb.
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Old 03-08-2011, 17:51
Jaycee Dove
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New Tricks was fine all the way through on BBC1.
It was only BBC 1 HD (on all platforms - ie Sky, Virgin and Freeview apparently) that got treated to the 30 second East Enders 'advert' mid episode.

BBC SD on all platforms was not effected.
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Old 03-08-2011, 18:22
Dancc
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rzt, you were spot on mate.

Channel 4 have moved Twilight's premiere from Sunday night to Wednesday night in the final schedules in anticipation of Celebrity Big Brother launching there. This was their big spoiler that they'd been plotting.

Slight problem with that now since Channel 5 have moved CBB's launch to Thursday.

FILM: Twilight
On: Channel 4 (4)
Date: Wednesday 17th August 2011 (starting in 14 days)
Time: 20:00 to 22:20 (2 hours and 20 minutes long)

Kristen Stewart stars in Catherine Hardwicke's winning adaptation of Stephenie Meyer's best-selling series of romantic fantasy novels about a teenage girl who falls in love with a vampire. When her mother remarries, Bella Swan relocates to the state of Washington to live with her father Charlie. There, in the small, perpetually wintry town of Forks, she starts her new life, though she has no inkling of quite how different it's going to be. At her new school she quickly establishes herself as both a bit of a klutz and a hunk magnet. However, she's not interested in most of the guys - apart from the moodily handsome, ashen complexioned Edward Cullen.
(Premiere, Widescreen, Subtitles, Audio Described, 2008, 12, 3 Star)

Director: Catherine Hardwicke
Starring: Kristen Stewart, Robert Pattinson, Billy Burke, Ashley Greene, Nikki Reed, Jackson Rathbone

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Marked By: 'Premiere Films' and 'Film Dramas' markers
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Excerpt taken from DigiGuide - the world's best TV guide available from http://www.getdigiguide.tv/?p=1&r=87587

Copyright (c) GipsyMedia Limited.
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Old 03-08-2011, 18:29
dullagj2
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The schedule for the first 4 episodes (e mailed to me today) is now June Brown (next week) then J K Rowling, then Sebastian Coe, then Larry Lamb.
that's great, thanks
going to watch three of those!
who is sebastian coe?

serves C4 right, i bet C5 are having a right laugh
they should have never gave it up, i hope that it's a big hit for C5, i've been watching since BB1 week 3 and i intend on continuing !
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Old 03-08-2011, 18:29
Pizzatheaction
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rzt, you were spot on mate.

Channel 4 have moved Twilight's premiere from Sunday night to Wednesday night in the final schedules in anticipation of Celebrity Big Brother launching there. This was their big spoiler that they'd been plotting.

Slight problem with that now since Channel 5 have moved CBB's launch to Thursday.
Lol. Channel 4 outwitted, there!
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Old 03-08-2011, 18:32
Dancc
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Lol. Channel 4 outwitted, there!
Indeed. I bet Channel 5 are laughing their socks off. Twilight won't do that well midweek, and they will thrash them the following night. Major fail by Channel 4.
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Old 03-08-2011, 18:34
Pizzatheaction
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Indeed. I bet Channel 5 are laughing their socks off. Twilight won't do that well midweek, and they will thrash them the following night. Major fail by Channel 4.
I wonder how many months Channel 4 had been sitting on that film...
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Old 03-08-2011, 18:36
Dancc
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I wonder how many months Channel 4 had been sitting on that film...
Brekkie mentioned yesterday it's been due to premiere for ages so quite a while I bet. You can bet they'd been plotting this for months. And now it has the makings of a spectacular misfire!
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Old 03-08-2011, 18:39
Brekkie
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Might I be safe in saying Show Me The Funny, The Marriage Ref and Born To Shine will never return and be buried in a landfill when their run finishes?
Trouble is they'll find something worse next year.

Can I just throw something into the mix as a question to those saying Show Me The Funny should be pulled immediately...

What programme would you replace it with that would rate better, a) up against a drama getting an unseasonal 8m and b) not being advertised in TV listings?
Any three parter, whether drama or factual, then a crime repeat on the Bank Holiday.

Never in a million years will it go out on Xmas Day. My money would be on Boxing Day.
A shame but you're probably right, though Downton Abbey is one show where ITV could break the BBC's monopoly on Christmas Day.

Also I see that regular episodes of Downton Abbey have been extended to 75 minutes this year. ITV getting the absolute maximum amount of adverts in it then, although I can't say I blame them with such a big hit drama.
A shame - an awkward length, especially for international sales. OFCOM made a huge mistake IMO when they changed the rules to allow 4 ad breaks within programmes 1hr 10 mins long instead of 1 hr 30m. I'd have gone for 1hr 20m as that's less tempting for stations to extend hour-long shows, or simply let them have the four in an hour long slot and be done with it to avoid 70/75 min shows.

According to a report today ITV are strongly considering delaying The X Factor USA to 2012 to avoid it overshadowing the UK version. I did think this was a possibility.

http://www.digitalspy.co.uk/ustv/s14...d-by-itv2.html
No surprise and a sensible decision - wonder though if they'll keep it back to air sometime next year or air it nightly over Christmas.

I do wish though they'd catch up on America's Got Talent. They could easily do two series over a summer then air the next series weekly, fast tracked from the US.

I doubt that to be honest. Isn't Davina on her hols at the minute? And not sure how she'd feel about going against the show that made her a household name!
I do think though it's inevitable the Million Pound Drop will go head to head with evictions in the autumn.

rzt, you were spot on mate.

Channel 4 have moved Twilight's premiere from Sunday night to Wednesday night in the final schedules in anticipation of Celebrity Big Brother launching there. This was their big spoiler that they'd been plotting.

Slight problem with that now since Channel 5 have moved CBB's launch to Thursday.
LOL - C5 running scared then. The question is whether the CBB launch can beat Cowboy Builders.
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Old 03-08-2011, 18:43
Dancc
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LOL - C5 running scared then. The question is whether the CBB launch can beat Cowboy Builders.
Hehe, come on now, I think we both know the answer to that.

Channel 5 have been savvy in throwing this 17th August date about, also making it look like the 19th in the provisionals and then changing it at the last minute when certain things became clear. Channel 4 have been made to look like amateurs. I'm surprised they didn't still have contacts at Endemol close to the show who would have been able to tip them off about the actual start date...
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Old 03-08-2011, 18:43
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Seriously for a second, Twilight should bring good numbers to Channel 4, probably 3m to 3.5m I think.

Last edited by D.M.N. : 03-08-2011 at 18:43. Reason: Getting mixed up, too many 4's and 5's...
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Old 03-08-2011, 18:47
Dancc
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Seriously for a second, Twilight should bring good numbers to Channel 4, probably 3m to 3.5m I think.
It will perform strongly IMO but not as well as it would on a Sunday. BBC One is going to be airing the JK Rowling WDYTYA episode that night which will be good for 5m+, possibly 6m+.
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Old 03-08-2011, 18:50
rzt
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rzt, you were spot on mate.

Channel 4 have moved Twilight's premiere from Sunday night to Wednesday night in the final schedules in anticipation of Celebrity Big Brother launching there. This was their big spoiler that they'd been plotting.

Slight problem with that now since Channel 5 have moved CBB's launch to Thursday.
Lol, yeah C4 have been outwitted. I bet C5 even asked Daily Star and Applause Store to deliberately put down 17th August as the launch date to put C4 off the scent, knowing all along it would be 18th August. Good scheduling move.
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Old 03-08-2011, 18:53
Glenn A
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I don't want to sound uninformed, but has Channel 5 dropped the through the night coverage of CBB/BB? Surely keeping the show to 90 minutes a day, which seems more sensible, is better considering the show has a marathon five months run this time.
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