How come Cops of Camera is being slammed as the ultimate in cheapo flop programming, when Traffic Cops on BBC1 is seen as a good strong show, it's practically the same format?
Running new drama in summer is a big risk. Even if you start it in June, you've got a good chance of Wimbledon overrunning knocking out a whole episode, a few weeks later, there's a heatwave, so nobody watches and then at some point during the run, there's a good chance many viewers might be on holiday, so many might not bother to watch at all as they know they will miss the last 2, middle 2 etc.
Next year, maybe ITV should commission a summer weather programme hosted by Sian Lloyd, Dan Lobb & Jason Manford. That should be good for 5m to tune in.