Broadcast reporting that Daybreak will now come under the control of ITV Studios.
A re-launch can't be far away...
DAYBREAK AND LORRAINE STAFF ABSORBED BY ITVS
Production teams on Daybreak and Lorraine have been absorbed by ITV Studios as part of plans to improve working practices.
Staff on the morning shows were briefed about the move today, which will see ITV Breakfast become part of ITVS.
The production teams will report into Fiona Keenaghan, ITVS’s creative director of daytime and lifestyle, whereas previously the ITV Breakfast entity effectively reported into Alison Sharman, the commercial broadcaster’s director of factual and daytime.
It is understood that there will not be any job losses as a result of the change and that Daybreak’s senior management team, including editor Ian Rumsey, will remain in place.
ITV’s director of television Peter Fincham told staff this morning that the transition will take place over the next few months.
It is designed to combine production expertise and allow Daybreak to benefit from ITVS’s experience in producing programmes such as The Jeremy Kyle Show (
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“This proposed change is about sharing the best of our daytime production expertise with the aim to strengthen the ongoing collaboration between the ITV Breakfast’s production team and the wider ITV family,” a spokesman said.
It follows ITV’s move to incorporate Daybreak into the network news team in March this year and is a continuation of the “one ITV” strategy, which is being championed by the broadcaster’s senior management
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