Originally Posted by BrokenArrow:
“They should release a different single in the US and Europe.
US is so slow to wind up the plays on songs, it'll drag the whole campaign down to go at their pace.
If they release a different song over there, by the time its peaked it will be ready for release here.”
Or maybe they should just release the song earlier in the US, not try and simultaneously launch the track like they did with Happy...
If they release it early in the US, allow it to rise on radio and get popular, the track could fair much better on both sides of the Atlantic...
This also gives her time to focus on each market separately rather than running a half hearted campaign in both countries...hopefully they learned from the mistakes they made with Happy...