These two have the most credible businesses already running so personally I think it's between these two for the winner.

I think Tom's product design is too close to what Alan already has while Susan's business in the beauty industry would be more of a diversification(something people with money always like doing) for him and with the publicity of one of the biggest TV shows would easily do well in consumer retail.

Alan even said early on in the series that the beauty industry is a very profitable place to be.

Personally I think it's Susan's to win.

What does everyone else think?

I'm on both Tom and Susan's side - I'd like one of them two to win out of the final 4.

Ultimately I'd like Susan to win, but if not her then Tom.

I cannot stand Susan, she is so lacking in people skills. I'd like Tom or Jim to win.

I'm confused, when did we find out about their final business plans?

Well I'm pretty sure Tom and Susan are going to stick to what they already know and I really don't see how Alan can take people who haven't tried to start something themselves as seriously as these two.

Hence my opinion that it's between these two.

It seems like Susan's business would be the easiest to come in on - the website has been running throughout the show (it would be interesting to see her sales figures from across the year) and it looks as though the infrastructure is there for it to run, as it is, without her direct involvement. If he does choose her I'm not sure whether they will try to expand her existing brand or create a whole new one on roughly the same principles.

It would probably be best that no-one knew which brand they were starting though, the concept of a beauty product that LS has had his hands on is not going to find much purchase!

If having an exisiting business was going to be used as the main criteria for deciding a winner, then ALL the candidates this series should have been entrepreneurs.

It'll be unfair to dismiss Helen, for example, on those grounds because she's outfperformed the others on the tasks.

Helen has to be a big favorite to win but i have a feeling something big is going to come up at the interview stage. (She is more like a secretary than a Executive Assistant) It happens every year on the show lol. Wild guess though lol.