Came across a rather interesting presentation on the ITV Media site earlier
http://www.itvmedia.co.uk/advertisin...v1-regions/stv
It seems ITV must do STV's ad-sales, and as a result there are rather odd references to ITV1 Scotland. However it does contain some Q4 2010 ratings information:
The top 350 programmes in Scotland were all on ITV/STV
The average STV News audience is 146,000 (means nothing without Reporting Scotland to compare to though)
The 6 top rated programmes were:
X Factor Results - 1.397 million
Coronation Street - 1.211 million
I'm a Celebrity - 1.084 million
Taggart - 884,000
STV News Special - 856,000
Emmerdale - 814,000
STV can't be doing that badly rating wise to have the top 350 programmes. And Taggart rated very well (in the same slot that epsiodes 2-7 of Downton Abbey Series 1 aired on ITV1)