Definitely unconventional. Watching it again, I like it a lot, Way more than this morning.

finally a girlband which actually stands a chance of a number 1

Is the release date confirmed or is the 19th August just a possible release date???

September 19th. It's confirmed. Could change, but I doubt it.

What's their competition??I heard One Direction are releasing something...Weren't they on X Factor, Simon Cowell's team?

Dappy is releasing then too. Tbh they're probably happy with a Top 10, or better yet, Top 5.

They may be satisfied indeed, but a top 3 would be HUGE.I don't necessarily want them to go to No.1, even if this song compared to the other No.1's this year deserves it.I would be satisfied with a top 3 peak.I wouldn't like them to be out of the top 5, though.

Okay, I've done a 180. The video is good in that it re-establishes their image. It's left an imprint in my mind.

Guys, are you sure that this video is the official and final version and not just leaked footage???
It hasn't been uploaded on their VEVO page and I don't remember seeing anything about it on DigitalSpy's music news page...

This is the version that aired on Channel 4 yesterday: http://www.youtube.com/watch?v=ACjFexen5hs

Final version could be a little different, but I doubt it.

I don't mind it being set in one room/set, but the middle 8 and end chorus needed them to do the dance moves they use during the live performance. I'm sure they shot it as well.

Thank you for the link.I just find it a little weird that this video is nowhere.Not on their VEVO, not on DigitalSpy, I'm not even sure it's on their website...

I'm definitely happy with the song and the video. I feel the song kind of reminds me of the "classic Sugababes" material. Not that there is anything wrong with the current material. It's just that many people seem to reject it for some reason. I have waited a long time for the new line-up to reach the glory of the past days. I have nothing against the new line-up, and would feel it to be a shame if the group went downhill just because some people don't like the fact that the line-up has changed and boycott their music because of that. This song has potential, hopefully the competition won't be hard.

The song really has more focus on fluid vocals and that heavier "Sugababes beat" which made their songs popular in the past. I hope people take this song well. And the video has that dark air similar to the video for "Red Dress", "Easy", "Freak Like Me" and "Round Round".

I don't like them video.
I think it was so generic.
Really upset by it, thought they were going to do great.
But the song is amazee!

I like the video, it's like a more sophisticated Freak Like Me. Can't wait for this to be released, I haven't bought a single in 5 years

Namira same with me i havent bought a Sugababes single in YEARS! but this song sounds fantastic.

And i love the simplicity of the video that it is just them in a nightclub and can be interpreted that they are glammed up, more sophiisticated and definitely Old Skool Sugababes Freak Like Me style!

Bad news: the release date has been pushed back to...

September 25th

Possibly because of an X Factor slot?

Do you have any idea about their competition that week...?

Btw, it can't be a coincidence that the pushback was announced barely hours after One Direction's single surfacing...

Perhaps Sony doesn't want them competing with other Sony artists?

One Direction are releasing a week earlier than the Sugababes, on September 11.

September 25... Hmm... Well the only confirmed competition thus far is Jennifer Lopez, with 'Papi'.

The video has now been added to YouTube, on the girls' official VEVO account:

http://www.youtube.com/watch?v=8kQ3btqRHjg

Video is all kinds of dark, sultry gothic sexiness and Amelle is working that sexy look.

Looking at the views on their VEVO channel for 'Freedom' makes me after all understand Sony's promotional plan.THE BABES NEED TIME!

Jade said on twitter that the videos been blocked worldwide hence the unimpressive viewcount so far.

Will be unblocked worldwide early next week

The views will shoot up over the weekend, and next week.

Surprised it was uploaded this week, especially if Vevo aren't showcasing it until next week.