It's embarrassing to be beaten by Rude Tube.

And an 800,000 lead-in should be ok. BB's supposed to be a big hitter for its channel and raise the audience for nearby shows, not have to be propped up by its lead-in.

But I think it is a real problem that C5 has nothing else that appeals to a similar audience as BB (or nothing that anyone knows about). C5's other shows probably aren't getting anything like the same demographic mix. And so the lead-in audience could be much smaller than it seems.


Thanks for reminding me of Later.

But Jackie Stallone wasn't there...

Nothing. I'm speaking about the live feed campaigners who would say that Freederm have pulled out in order to embolden their stance.
If Freederm haven't pulled out then maybe Channel 5 are quite happy with the current situation and their relationship with Freederm.
Are Freederm unhappy? Have Freederm pulled out?

There's no denying that the ratings are very poor.
But misinformation appears to be muddying the waters a bit which isn't going to help any campaign to bring the live feed back.
I hope it does get brought back though, but I think people have to try to be honest in order to preserve credibility.
Any rumour-mongering and Channel 5 will use the live feed campaigners' own ammunition against them.

Well, here's one supposed connection:


And all the rumours of crisis meetings and Freederm threatening to pull out are coming from LF campaigners.

The connection between the live feed and "sponsers not being happy" is supposedly that ratings are low and fans unhappy largely because there's no live feed. That's what's claimed again and again and again.

With respect that is absolute rubbish.

They've already paid to sponsor the whole series, what exactly will they get from pulling out? If they're not happy then they won't renew the contract, sponsors only pull out if whatever they are sponsoring is damaging their reputation (e.g. Carphone Warehouse during CBB5).

The ratings at the 1.4m mark are about in line with realistic expectations of a show that had fallen to 2m before a channel change which gave the show significantly less reach. If C5 had pitched BB to be doing much better than that then they were silly.

I would think there is zero , nought nada , chance of a sponsor 'pulling out' of the show.

The very worst that could happen from a C5 point of view is that the contract had performance level guarantees, which they are not meeting, and even then it would simply lead to Freederm getting some further no cost promotion at a later date.

If a company isnt getting what they paid for, they dont 'pull out' , they ask for more.

This rumour hasn't come from Blondedumbition by any chance has it?

yes i want the livefeed but my concern here is what C5 are doing with the show or not doing as the case may be and that does not mean im talking about livefeed
i am concerned that C5 have not delivered in what they set out to do and in turn could see the show axed again

channel 5 should really address the issue of lead in shows to big brother next year among other things
i do get the impression that channel 5 rushed into airing big brother too soon,maybe waiting until next year would have been better

celeb version worked out ok but the normal series isn't cutting the mustard ratings wise

I'm not aware of any crisis meetings about the ratings.
I'm not saying that they're not going on, but I'm not aware of any based on any solid information I can rely upon.

The problem here is if there are no such meetings Channel 5 are just going to laugh in the faces of the live-feed campaigners, some of which are probably trying to do things properly but are let down by others who are making rash comments on internet forums.

With something like this I think it's so important to articulate your stance effectively. If a campaign is conducted by means of just lashing out and using tittle tattle as a substitute for rational argument, then I don't think it's going to have much hope against the means Channel 5 will have at their disposal. Their PR team will just manage the situation quite comfortably (As long as Jeff Ford doesn't say anything).

Nope.

BB was bought for big money to raise the channels profile.

BB is the lead in show for the channel, the notion its problem is lead in shows for it is totally missing why its on C5 in the first place.

It exists right now because it wasnt supposed to need lead ins.

If it does, its failed from the point of view of its intended effect on the channel as a whole.

They are chasing the young demographic so hard because they want to increase there overall share in that demo , which means they can charge more for advertising, but if the only hope of bigger BB audiences is relying on the shows C5 already has to bring in viewers, then its simply not performing its job no matter what audience figures it gets.

The numbers are poor anyway, but the fact it isnt doing much for market share is a far more important failure.

CBB8 has an official average of 2.8m, 0.9m down on Channel 4's final CBB but its not that bad when you take into account the seasonal change and was a blip in terms of BB's success. Its also just 0.1m down on the 2.9m who watched BB11 or the fairest comparison would be to UBB which averaged 3.2m, so again not a great drop.

Last years overnight average was 2.5m, and so far this one is averaging around 1.4m, a 1.1m drop. That drop should be minimal especially because of the success of C5's CBB. You'd expect it to be the core fanbase watching CBB that also watched BB11, and so should have stuck around for BB12. The drop off should have already happened. The potential for Channel 5's BB to rate as good as Channel 4's BB is there but something has gone wrong somewhere for it to completely collapse in the way it has.

that's why i think they've rushed into this too soon
the whole operation seems a bit slap dash to me

There are 2 issues for CH5 to sort. How do they get better bookend show to complement BB better and secondly what happens when BB12 ends. Does everyone of their new precious audience go off to whatever else they watch with theold audience they have alienated simply staying away? There is a real risk that come November CH5 could see its market share fall like a stone just in time for the lucrative Xmas advertising period with a very real financial collapse of revenue. If there are any "crisis" meetings it not about BB now whats done is done its about what happens after BB can we restore some credibility with our traditional audience for old tired US reject shows.

Re Freederm, to my knowledge they didn't explicitly threaten to pull their sponsorship (there's a contract, they wouldn't be able to except in very extraordinary circumstances), but they have expressed their concern to C5 that the issues regarding Channel 5's poor handling of various issues have led to Freederm's own customers being directly adversely affected, and many have also said they'll boycott all Freederm products all the time the company is associated with C5.

Obviously, no business wants to be associated with the kind of negativity Channel 5 have garnered over the past month or so. So it wouldn't surprise me if they had threatened to pull out, though it'll probably once this series ends, not midway through, which really would mean curtains for C5.

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