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*The Big Brother 2011 Ratings Thread* (Merged)
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tomorrow
09-09-2011
Originally Posted by Dancc:
“They do. All individuals aged 4 and above are represented by the BARB panel. Each member of a BARB household is profiled and allocated a button on a special remote so they can sign in and out to register their viewing habits. When the overnight data comes through this means it can be broken down into various age demographics, to help advertisers make informed choices about where they focus their investment.”

Antiquated system ... only a few thousand boxes and supposedly representing the whole nation

bollox ....

In this digital age, it should be possible to get accurate numbers from ie Sky/Freeview
Grenade
09-09-2011
Originally Posted by tomorrow:
“Antiquated system ... only a few thousand boxes and supposedly representing the whole nation

bollox ....

In this digital age, it should be possible to get accurate numbers from ie Sky/Freeview”

Election opinion polls only use a small sample but aren't too far off the actual election results. Its a similar statistical reasoning.
peacefulwater
09-09-2011
Originally Posted by Damien.:
“So disappointed with the ratings, I was expecting at least 3.5m

I'll go for a similar figure tonight, perhaps less.”

Well there was almost ONE less until I accidentally found out the new BB is on tonite! Where have I been? And where is the big fanfare? It might get lost in Friday night TV - esp as CBB was evicting all over different days of the week...
Veri
09-09-2011
Originally Posted by Dancc:
“It was. In the history of television I cannot think of one show that has moved from a channel with higher ratings to a channel with lower ratings and GAINED viewers. It just doesn't happen. If anything the dropoff was smaller than expected.”

But if C5 had offered a sufficiently fresh and interesting show, with good enough word of mouth, this series could have done better. There's nothing that says a show on C5 can't do better than a show on C4. The problem is that CBB has either been the same as it was on C4, or else it's changed in ways that haven't helped.

Your point is about the same show going from one channel to another. Of course if they don't improve the show, then it will do worse on the less watched channel, because there's nothing about it to take it away from that "less watched". But that does not mean it's impossible for them to change the show in ways that get it more viewers.

Quote:
“I'm just making the point that these are experts with a lot of knowledge of the market,”

I don't agree. They're mostly just parroting what C5 says, sometimes even quoting someone from C5! And their choice of statistics is one that makes the 2011 CBB look good. There's no sign of them analysing anything in any sophisticated way.

Quote:
“who would most likely rather slate Big Brother and take a more negative line like people in this thread. But they are not going to tarnish their reputation or that of the major publications they work for by slagging it off when it has clearly done well. So you can be safe in the knowledge that their analysis is fair. I'm not convinced it has been in here, not in a lot of cases anyway.”

I don't think they are people who would most likely rather slate BB either. There are some people like that (such as Mark Lawson), but they aren't writing these articles. But the Guardian listings sections, for example, were positive about this CBB before it had even started They weren't negative but compelled to change their mind by the viewing statistics.

And they wouldn't be taking any more risk with reputations by citing different stats or giving a different interpretation.

Quote:
“It's just realism, not excuses. This was the first Channel 5 series. If they can successfully halt the audience decline which had already started on Channel 4 and build on their very solid base by posting a higher rating series in the colder busier TV month of January, then they'll have done very well IMO.”

Calling it something else makes it sound better, but it's still excuses in the end. And "halt the decline" is the sort of spin that's used when the figures are poor but happen to be better than a previous even worse low.
Dancc
09-09-2011
We'll just have to agree to disagree as we're not getting anywhere here.
Veri
09-09-2011
Originally Posted by tomorrow:
“Antiquated system ... only a few thousand boxes and supposedly representing the whole nation

bollox ....

In this digital age, it should be possible to get accurate numbers from ie Sky/Freeview”

5000 households (something like 11,000 viewers) is a large enough sample -- if suitably chosen -- to give good results. And they go to great lengths to ensure it's suitably chosen.

How are they going to get better numbers from satellite or Freeview? They can't tell what channel I'm watching. Even if they could somehow (but how?) tell what channel my various tuners were tuned to, they couldn't know whether I was watching or not. And they wouldn't know anything about me (age, sex, etc).
Veri
09-09-2011
About tonight:

1. I wouldn't know a BB was starting if I didn't read this forum. I know it's been mentioned on C5 at various times, but not in ways I'd notice and remember.

2. I resent having the CBB winner's story on right before BB. I know they're trying to get CBB viewers to watch, but they risk alienating BB viewers who don't care about CBB. Besides, lots of CBB viewers probably haven't even noticed it's on.

3. I am also annoyed by the Pam Anderson twist. It makes me wonder whether I want to bother with this BB at all.

If many viewers out there are like me in those respects, they've made some serious mistakes.
noise747
09-09-2011
Originally Posted by tomorrow:
“Antiquated system ... only a few thousand boxes and supposedly representing the whole nation

bollox ....

In this digital age, it should be possible to get accurate numbers from ie Sky/Freeview”

Not really, just because it is a so called digital age, don't mean that it is possible to get a more accurate reading.

i agree with you that a few thousand people is nothing, which is why I think 99% of surveys are a waste of time.

But with digital T.V the only way to get a accurate reading is to connect everyone to a network of some sort and that is not going to happen. My PVr got a Ethernet connection, but it is never going to be connected to the internet
beemoh
10-09-2011
Originally Posted by tomorrow:
“In this digital age, it should be possible to get accurate numbers from ie Sky/Freeview”

Online viewing- Demand 5, Youtube etc- gives you accurate figures, but only as far as "X Number Of Views", but not where they live or their age- at least, not to the level of detail BARB gives- also, it's much more easily gamed.
D.M.N.
10-09-2011
2.6m (12.5%); peak: 2.9m (15.4%)....
InMyArms
10-09-2011
Originally Posted by D.M.N.:
“2.6m (12.5%); peak: 2.9m (15.4%)....”

Ouch..
rosco2010
10-09-2011
Solid ratings.
xtglx
10-09-2011
Ouch, about 1m lower than I was expecting, considering the competition. Everyone is bored of RoB?
Black Dagger
10-09-2011
Originally Posted by rosco2010:
“Solid ratings.”

This... the minute the ratings go to about 1.3m then I think C5 will start panicking and improving for the January series.
027huds
10-09-2011
Beyond terrible for a launch night show. They better hope they can hold onto that audience.
happybbfan
10-09-2011
oh dear thought it might get at least 3.5 million
i guess that a lot of viewers were not impressed with CBB and didnt bother tuning in
livefeed24/7now
10-09-2011
much lower than i was expecting
the writing is on the wall after one day.
Alrightmate
10-09-2011
2.6m???

I can't believe it.
I was guessing at 3.5m-4m and saying things like it might even beat Red and Black?
I wish I could delete my earlier forecasts now because they were well off the mark.
ChipChomper
10-09-2011
Bigbrother in Name only.
and they dont think people will notice?

goes way past 'that issue' the Hm's the entire style has changed.
how can they keep a straigh face saying BB isnt a social experiment anymore?? err...we had a Hm as a mole last year.a Fake wedding Hm's having names changed.

Its not been a social experiment since Bigbrother 4.
027huds
10-09-2011
Just goes to show that they really should've had a longer break IMO. Even a week off would''ve done where they could've spent time on advertising the launch to draw in a bigger audience. I didn't see anything advertising the launch tonight. It really is a shame because IMO it looks like a really good line up with a lot of potential.
Salv*
10-09-2011
They need to bring back LF!!!

And word of mouth needs to spread!!
crisis3
10-09-2011
Mondays figure is the key one, how many come back after the weekend. Saturdays show will be incredibly low lots of competition tonight. The drop from launch to the highlights is ussualy between 35 and 40% over the first week. Looks like the series will settle down arojnd 1.5 million give or take maybe 200,000 each way a little higher for the eviction shows.
mrs-tinky2
10-09-2011
i knew they would suffer espeically with no live feed, but never in a million years thought it would be this bad even on a launch night
JOSWolf
10-09-2011
Oh dear. They will be lucky to get a million viewers in a few weeks. Well done Channel 5!
i4u
10-09-2011
Anyone seen Dancc today?
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