Originally Posted by mlt11:
“Take a programme like The One Show. What would it get on C4 or C5? I would have thought massively less than it gets on BBC1.
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Well that's obvious as the whole thing was especially created at much expense to retain the 6-7m mostly older viewers who watch the regional news. No other channel has the same conditions.
Originally Posted by mlt11:
“I know certain people on here don't like the phrase "default viewers". I agree people don't watch a channel automatically by default but I think it's certainly true that people CHECK what is on certain channels first (ie BBC1 and to a slightly lesser degree ITV1) and if they like what they see they stick with it and don't bother checking what's on other channels.”
That entire excuse used to be thrown at Traffic Cops. That it wouldn't rate well on any other channel.
Currently ITV are airing 5 year old repeats of Cops on Camera and its been their most sucessful Tuesday 8pm show all year. Getting 3m V's 4m for new episodes of Traffic Cops.
Likewise Ch4 launched the darker in tone 'Coppers' last year and it did well for them in a very tough slot and its sister show 24 hours in A&E was got over 3m recently.
Originally Posted by mlt11:
“I think the World Athletics fits into this category very well. On BBC1 it would do decently (I know last time it was split between BBC1 and BBC2). But on C4 casual viewers are never going to get to it.
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Since at least 2003 they have always underperformed on BBC ONE dragging their share down. Which is why they moved it to BBC 2 in 2007/9.
In 2009 All the races were shown live in primetime on BBC 2 and I'm fairly sure all the qualifiers were on BBC 2 as well. They did well for BBC 2 as Usain Bolt was all over the news at the time and British Athletes started winning again.
In 2007 when the the WAC were in Japan and had a very similar a time zone as the current Championship, only one of BBC 2's Highlights show/Live Coverage had over 1.4m for the entire championship!
Barb-WORLD ATHLETICS (WED 1900) 1.53.
The 2003/5 championships were both in European timezones. I can't remember 2005 very well, but what I do remember was that it rained a lot

and that it did poorly on both BBC 1 and 2.
IN 2003 for the Paris Championship BBC ONE cleared large parts of their schedule for it, they even moved Mondays edition of Eastenders. All of the ratings were well below the slot averages and the only one who benefited was ITV1.
Looking back at the Barb site the ratings were so low that even the 5.30pm airing of Neighbours and Tuesday Night 10.35 documentary made it into that weeks Top 30!
The 2007 Osaka games are the games that the current championship should be compared to and as I said above the live and highlight figures were extremely poor.