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The Ratings Thread (Part 23) |
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#2751 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Quote:
I can see why ITV1, however, wouldn't want to air those 'old favourites' during the summer due to the differences in ad revenue. Take Doc Martin for example - during the Autumn it can get about 8m viewers at an ad spot price of about £6 per 1000 viewers (rough estimate), whereas in Summer it would get about 7m at an ad price of perhaps about £4 per 1000 viewers as demand is lower. It makes sense from a commercial point having those big shows packed in at certain times of the year. However, they have been a too extreme this summer and left no good-rated established 9pm series for the summer. I think for the future summers, they need to get the balance better. Even if it means them losing out on revenue in the end due to a certain show airing in the summer than Autumn, I reckon it's worth doing. Obviously I'm not talking about the big big hitters like TXF/BGT which will always form parts of the Autumn/Spring schedules but perhaps look at having a few more established drama series in the summer from next year, such as a few new episodes of Midsomer Murders.
I do agree though that there has to be some balance between the financial aspect and the PR impact of running too cheap a schedule. But then again, IF the summer had been a scorcher nobody would have been watching tv, but alas it wasnt. So thats another gamble too Anyways ad revenues are down for everyone this summer with Ch4 suffering the most http://www.guardian.co.uk/media/2011...utumn-x-factor |
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#2752 |
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Forum Member
Join Date: Sep 2009
Location: NW England
Posts: 9,648
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ITV1 don't seem to think things through with schedules. The have a success Saturday show pulling in 10 million viewers, it runs for 42 minutes and 18 mins of adverts. Around it they wrap Family Fortunes & Will Young - both supplemental shows are boosted, the latter was always going to struggle though.
24 hours later they run David Jason's Greatest Escapes, around this they wrap Joanna Lumley's Nile & Penn & Teller: Fool Us. All 3 shows flop embarrassingly for a Sunday night. Now the main problem is this all affects the reputation of ITV the more it happens. Hopefully for ITV1 this will be the last of the weekend flopzones as next sunday the have ROB, CS, ROB results and Appropriate Adult, a much stronger line up and they could win every timeslot. |
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#2753 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Quote:
24 hours later they run David Jason's Greatest Escapes, around this they wrap Joanna Lumley's Nile & Penn & Teller: Fool Us. All 3 shows flop embarrassingly for a Sunday night. Now the main problem is this all affects the reputation of ITV the more it happens.
Anyway David Jason's doc was obviously being burned off. If you watched it, it was rambling, muddled and rather pointless. Plus he really looks old these days. I've no idea what the point of it was but clearly ITV felt the same way when they saw it. |
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#2754 |
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Forum Member
Join Date: Oct 2007
Posts: 18,788
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Quote:
Anyway David Jason's doc was obviously being burned off. If you watched it, it was rambling, muddled and rather pointless. Plus he really looks old these days.
I've no idea what the point of it was but clearly ITV felt the same way when they saw it. |
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#2755 |
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Join Date: Mar 2009
Location: It's Grim
Posts: 24,403
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I thinks ITVs performance is down to their increasing obsession with soaps, it's marking the channel down as a soap channel.
Although they often have something decent in the 9pm slot it's just not decent enough to tune into the channel especially for that one programme. ITV1 increasingly don't have an evenings viewing, they have soaps and "significant other". |
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#2756 |
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Join Date: Nov 2003
Location: nr Peterborough, England
Posts: 48,127
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I bet ITV would love to be able to launch a 3rd soap, that would just about sort out 7pm - 9pm 5 nights a week, leaving them with only 9pm to worry about. 10pm news also needs work but its ratings do depend on its lead in, so a strong 9pm, would help 10pm News.
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#2757 |
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Forum Member
Join Date: Dec 2004
Posts: 50,506
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This Week on the Prediction Game: ITV1 ups the ante with the much-anticipated launch of Red or Black?, brand new The Jonathan Ross Show and two-part drama premiere Appropriate Adult. Returning this week, BBC One's Outnumbered, Channel 4's Million Pound Drop Live and Channel 5's Justin Lee Collins is Living Las Vegas.
Have a pop at predicting >> |
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#2758 |
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Join Date: Jul 2008
Posts: 11,130
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I think ITV genuinely thought it would rate well for them and get at least 3m, if not towards that 4m mark. They probably thought a documentary with a national treasure like him, regardless of whether the actual show was good or not, would pull in a decent audience especially after last year's documentary about the Battle of Britain with David Jason hosting got 4.3m.
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#2759 |
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Join Date: Jun 2008
Posts: 10,940
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Quote:
Anyway David Jason's doc was obviously being burned off. If you watched it, it was rambling, muddled and rather pointless. Plus he really looks old these days.
I've no idea what the point of it was but clearly ITV felt the same way when they saw it. Did it get promoted much or at all by ITV? |
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#2760 |
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Join Date: Jul 2008
Location: West Midlands
Posts: 5,294
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Summer is appalling for any broadcaster because the audience is a lot harder to attract and ad revenue dries up so they just give up. If you look at the summer in general, all commercial broadcasters have been in the same boat, not just ITV1. Every summer is the same.
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Of coure they have been. But the awards aren't won on the fact that Tonight's The Night got 4m when The Marriage Ref only got 2m. And you don't lose awards for shows that nobody watches.
It's all about the big hits. And ITV's returning entertainment and new drama successes are what won them the award. Everyone in the TV industry will be well aware that summer is effectively "off season" for ITV. You talk about "big hits" what would happen if BBC1 moved their big hits like The Apprentice, New Tricks, Silent Witness, Sherlock and Doctor Who all to October/November slots? Would BBC1 having a great autumn suddenly make it a better channel? No, its the same shows just lumped into a small chunk of the year instead of being spread out over 12 months. |
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#2761 |
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Join Date: Dec 2004
Posts: 12,049
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Quote:
Anyway David Jason's doc was obviously being burned off. If you watched it, it was rambling, muddled and rather pointless. Plus he really looks old these days.
I've no idea what the point of it was but clearly ITV felt the same way when they saw it. ![]() Or was it a contractual vanity commission as part of Jason's deal with the network for another plodding batch of Frosts? |
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#2762 |
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Inactive Member
Join Date: Sep 2005
Posts: 17,742
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Presumably somebody at ITV commissioned it in the first place?
![]() Or was it a contractual vanity commission as part of Jason's deal with the network for another plodding batch of Frosts? |
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#2763 |
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Join Date: Dec 2007
Location: West Midlands
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By my calculations (based on the 2.06m/8.8% watching Penn and Teller) 23.4m were watching TV in the 9pm hour last night - and picking up comparable figures I've found in January for Sun 2nd/9th 26.0m and 26.6m respectively were watching the 9pm hour then.
So OK, that is a drop of 12% - but ITV1's ratings drop by 75%. There should never really be a situation where 2m viewer in primetime for ITV1 is considered acceptable. 3.5m or 4m would have been at least decent for last night, the fact it only scraped 2m is worrying. |
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#2764 |
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Forum Member
Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
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Channel 4 have sent Holiday Hijack to the graveyard, final episode will air next Sunday at 4:25pm.
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#2765 |
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Forum Member
Join Date: Sep 2005
Posts: 11,066
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Quote:
24 hours later they run David Jason's Greatest Escapes, around this they wrap Joanna Lumley's Nile & Penn & Teller: Fool Us. All 3 shows flop embarrassingly for a Sunday night. Now the main problem is this all affects the reputation of ITV the more it happens.
The tabloids would start running stories adding up repeat hours as a % of total hours like they do every Christmas. At the moment no tabloid is going to run a story complaining about a David Jason documentary, also with no major reality TV flop like in the years Glenn likes to remember, there is no major hook for the tabloids to focus their stories on, as many different genres of programmes have flopped this year. I remember one Daily Mail article critising the Christmas schedules because they have x% of repeats. They included BBC1's sign zone, CBBC programming, CITV on GMTV, ITV Night Time etc in their calculations which was almost 100% repeats to make the headline seem worse. |
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#2766 |
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Join Date: Dec 2004
Posts: 50,506
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Alone Among Grizzlies finished at 8:50pm. That will seriously dent the average.
EDIT: The pre-9pm 5 News update is longer than usual, with a full-length report instead of the usual runthrough of the headlines. And a novelty for the Bank Holiday, C5's 9pm programme started dot on time instead of the usual 3 or 4 minutes past. |
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#2767 |
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Join Date: Aug 2003
Location: Cymru
Posts: 12,702
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Not defending Penn and Teller, but you're essentially comparing it to Wild at Heart and Dancing on Ice with the 75% drop.
3.5m or 4m would have been at least decent for last night, the fact it only scraped 2m is worrying. I think essentially though ITV need to find a new generation of Sunday night drama - shows that hold up the ratings in the way Heartbeat and Where the Heart Is did in the 90's, but also tick their demos box more appropriately. And of course too they need really just one more big entertainment format they can build the summer schedules around. |
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#2768 |
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Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
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Yes, completely aware it's not exactly scientifically sound but the point kind of still stands - ITV are getting 7-8m in that slot from Sept to March, but accepting of half of that or less when actually the total audience isn't that significantly smaller come the summer.
I think essentially though ITV need to find a new generation of Sunday night drama - shows that hold up the ratings in the way Heartbeat and Where the Heart Is did in the 90's, but also tick their demos box more appropriately. And of course too they need really just one more big entertainment format they can build the summer schedules around. - 21st August to 12th December [2010] (17 weeks - The X Factor) ----> 4 week gap - 9th January to 27th March [2011] (11 weeks - Dancing on Ice) ----> 3 week gap - 16th April to 4th June [2011] (7 weeks - Britain's Got Talent) ----> 11 week gap Extremely long gap in the Summer. There should be a gap of 6 weeks/6 weeks/6 weeks, so it is: - 21st August to 12th December [2010] (17 weeks - The X Factor) ----> 6 week gap - 23rd January to 10th April [2011] (11 weeks - Dancing on Ice) ----> 6 week gap - 21st May to 9th July [2011] (7 weeks - Britain's Got Talent) ----> 6 week gap Of course it means BGT's average will be lower but it would help out other shows immensely I think. Also, there's other things, like have Dancing on Ice on Saturday and Sunday's. |
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#2769 |
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Join Date: Jun 2007
Posts: 117,021
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Quote:
Yes, completely aware it's not exactly scientifically sound but the point kind of still stands - ITV are getting 7-8m in that slot from Sept to March, but accepting of half of that or less when actually the total audience isn't that significantly smaller come the summer.
I think essentially though ITV need to find a new generation of Sunday night drama - shows that hold up the ratings in the way Heartbeat and Where the Heart Is did in the 90's, but also tick their demos box more appropriately. And of course too they need really just one more big entertainment format they can build the summer schedules around. |
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#2770 |
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Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
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Anyways ad revenues are down for everyone this summer with Ch4 suffering the most
http://www.guardian.co.uk/media/2011...utumn-x-factor "In fact the rethink could be just what the franchise needs, Cheryl fluttering her eyelashes and Cowell being a **** was becoming tired and predictable." Also... "2012 is a bit confusing with the US presidential elections, the London Olympics and Euro 2012 which will all help not hinder the market," he said. I can't work out why US presidential elections would have any effect on the UK's ad market?
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#2771 |
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Join Date: Oct 2010
Posts: 1,489
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US Open tennis - 19-year-old Heather Watson from Guernsey is giving Maria Sharapova a heck of a game (Sky Sports 2).
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#2772 |
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Forum Member
Join Date: Nov 2003
Location: nr Peterborough, England
Posts: 48,127
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I can't work out why US presidential elections would have any effect on the UK's ad market?
![]() if the US had 3rd partys, I would think it was heading towards a coliation of its own, sure Obama is popular at the moment, but the Republicans dont appear to have anyone who crediable to the majorality. I can see that vote being very close. |
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#2773 |
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Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
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I thought the same as well.
if the US had 3rd partys, I would think it was heading towards a coliation of its own, sure Obama is popular at the moment, but the Republicans dont appear to have anyone who crediable to the majorality. I can see that vote being very close. Back to ratings and I'm expecting another low rating for ITV1 tonight with a Poirot repeat. |
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#2774 |
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Join Date: Sep 2005
Posts: 11,066
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Back to ratings and I'm expecting another low rating for ITV1 tonight with a Poirot repeat.
Or is Poirot not on the ever shrinking list of dramas suitable for repeat (which seems to consist of about 4 shows!) |
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#2775 |
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Join Date: Oct 2007
Posts: 18,788
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Back to ratings and I'm expecting another low rating for ITV1 tonight with a Poirot repeat.
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