Originally Posted by rzt:
“Yeah, the BBC have been very successful in the summer with that strategy. Summer to BBC1 is basically equivalent to Autumn to ITV1, they air some of their highest rated shows during those months:
The Apprentice: highest rated midweek light entertainment show
New Tricks: highest rated drama series
Who Do You Think You Are: highest rated factual series
In It To Win It: highest rated Lottery series
DIY SOS: highest rated lifestyle series
Wimbledon: one of their highest rated annual sports coverages
As someone said a few weeks ago, I think some of these shows actually benefit from airing in the summer rather than autumn because they're up against weaker competition from ITV1. New Tricks and The Apprentice being two examples which benefitted from the summer run this year. This strategy works really well for BBC1 because they can air their established big hitters during the summer - a really difficult time of the year traditionally- which gives the channel the opportunity to launch more new shows during other times of the year when viewing levels are higher, giving those new shows a better chance of succeeding.
I can see why ITV1, however, wouldn't want to air those 'old favourites' during the summer due to the differences in ad revenue. Take Doc Martin for example - during the Autumn it can get about 8m viewers at an ad spot price of about £6 per 1000 viewers (rough estimate), whereas in Summer it would get about 7m at an ad price of perhaps about £4 per 1000 viewers as demand is lower. It makes sense from a commercial point having those big shows packed in at certain times of the year. However, they have been a too extreme this summer and left no good-rated established 9pm series for the summer. I think for the future summers, they need to get the balance better. Even if it means them losing out on revenue in the end due to a certain show airing in the summer than Autumn, I reckon it's worth doing. Obviously I'm not talking about the big big hitters like TXF/BGT which will always form parts of the Autumn/Spring schedules but perhaps look at having a few more established drama series in the summer from next year, such as a few new episodes of Midsomer Murders.”
I completely agree. I know they don't want their biggest shows on in the Summer but they've gone too far the other way this year and it's been a disaster. They need some solid performers in the schedule next year alongside the new stuff and the repeats. Law & Order was probably the only show in the schedule this Summer that was an established, solid-ish performer.
Looking ahead to next year they'll have Euro 2012 in June, but July and August need sorting. I agree that new Midsomer Murders like they did in 2008/2009 would be good. I can also see the next series of Monroe airing in the Summer. It won't be ready in time for the Spring again and I don't think there will be room for it in the Autumn. Providing the competition isn't too bad it could do OK, and ITV should advertise it a lot and try and 'do a Luther' with it. I think I'm right in saying that the BBC release a while back of the Olympic schedule had no BBC1 events on one Thursday and football on the other (which isn't a massive event for the UK at the Olympics) so they could probably keep it on Thursdays through the Olympics. They also need a better balance of repeats and factual. Here's what I think they should do next July and August (fantasy schedule alert!):
Monday: Quality factual such as Fraud Squad, Smugglers, Strangeways etc.
Tuesday: 8pm: Cops With Cameras, 9pm: Downton Abbey (R)
Wednesday: 8pm: Midsomer Murders (3 new episodes followed by some repeats)
Thursday: Monroe
Friday: Benidorm (R)
Saturday: Harry Potter (x6), You've Been Framed, Best of TV Burp
Sunday: 7pm: Doc Martin (R) 8pm: Family Fortunes, 9pm: Scott and Bailey
I assume Scott and Bailey will be back in the Summer again next year as it's filming from November so it won't be ready for the Spring but that seems too early for an Autumn start. It could actually prove to be a good alternative to the Olympics, particularly with the female skew, although it'd have to skip a week on the night of the Closing Ceremony. Overall though that schedule has a decent bit of new drama and a few drama repeats, plus some decent factual and Family Fortunes and the Harry Hill hour repeats adding a bit of entertainment.