Laughable peak-time performance from ITV (unless you're a shareholder).


Meanwhile, its new daytime hope "Let's Do Lunch" dropped to 700,000 - after launching with 1.1m on Monday.

ITV's problem is that a large percentage of their target audience are in the streets looting Curries and LIDL.

Maybe if they aimed a little higher up the evolutionary scale we'd have better programmes to watch.

ive been trying really hard not to say that. You guys have no idea how hard ive worked to not say that.

I'll have a go at trumping that.

You could say that ITV has played a role in dumbing down the lower end of society, feeding them a diet of unhealthy fast food crap TV, with the promise of instant celebrity, such that their brains have turned to mush and they are now out on the streets looting and pillaging and getting themselves on the news.

The likes of TOWIE, Kyle and Cowell have something to answer for I feel...

Well said, my thoughts exactly.

I'm sure you mean Currys!! Mind you looting can be quite tiring and give an appetite, so a break for a chicken tikka masala would be welcome to many.

would anyone object to my saying the above?

I also blame Shameless. Once a brilliant drama about a council estate underclass, it soon turned into compulsive aspirational drama for the dregs of society.

The scum on the streets of my city last night have treated Shameless as an instruction manual. Thanks C4...

I also meant 'percentage' and not 'percenage', but there you go. Well spotted, Derek. You can put 'error spotting' down as a skill on your CV.

Ouch, thanks for that Bushmills. Have you anything for Daybreak/Lorraine or BBC Breakfast?


BBC News at Ten was extended last night, it ran to 10.35 with the regional news finishing at 10.45. It would probably have been over 8m for a normal bulletin.

Fantastic for the BBC NC to peak over 2 million.

The producer of Sky News at 5 has confirmed on Twitter that yesterday the channel achieved its highest daily reach ever,

http://twitter.com/#!/JDFWood

Derek, I'm surprised you didn't ask the REAL question: were the TVs they looted HD-ready?

[quote=jake lyle;51949433]Ouch, thanks for that Bushmills. Have you anything for Daybreak/Lorraine or BBC Breakfast?



BBC Breakfast - 1.8m (39.5%)

Daybreak - 700k (15.9%)
Lorraine - 900k (14%)

If you are going to blame something on tv you could start by looking at EastEnders.But of course thats not convenient to your little crusade.

Thats possibly the highest Daybreak has been for about 2 weeks so the rioting may have helped there ratings a little bit.

All the TV companies should take the blame for pandering to this pathetic sub-species that our modern world has created.

I was always told that TV was there to educate and to entertain. Now TV just aims its programmes at the gutter without the slightest effort being put in. Cheap, nasty garbage.

An interesting point. The audience does seem to be more forgiving of bad BBC programmes (or maybe they stick with them simply because the ITV alternative is worse ).

ITV's real problem seems to be that - at least with factual and, increasingly, entertainment - the viewers don't even come to it in the first place. It's almost as if they're saying "this is bound to be rubbish - so we won't bother tuning in".

This is where the argument about putting in any old summer filler, simply because it's cheap and there's little advertising money around, falls down. If you're constantly broadcasting substandard programmes it will eventually damage your whole brand - and the viewers will lose faith in you.

Some awful shares for Daybreak and Lorraine.

I'm fairly sure they hit 700k [rounded up] at one point last week, that share is dreadful.

First post, long time lurker

TV just gives the public what they want. We have the ITV that we deserve. You could just as well attribute all the good things in society on your favourite programmes

Maybe, depends if they can shift the Champions League to ITV4, because then they'd have to shift Corrie and Emmerdale to the Wednesday.


Might have a bit to do with the scheduling, I'd have thought, Show Me The Funny is vaguely interesting but not enough for 9pm, The Marriage Ref shouldn't have been anchoring a Saturday night and Somebody's Daughter Somebody's Son is laughably inappropriate for Friday night. They're all half decent shows, but in the wrong places. DIY SOS probably wouldn't do much at 9pm on a Saturday, for example.

Odd given that when he was running BBC1 Peter Fincham started Sunday Strictly, which was immediately copied by ITV, sorted out Panorama by givig it a prominent slot that also managed to fill an awkward hole and launched The One Show to create a far more consistent schedule. But ITV's scheduling is atrocious. The Show Me The Funny final is a case in point, on a different day from the rest of the series and still managing to screw up the schedule by delaying News at Ten. What on earth is the point of that? Doesn't do News at Ten's reputation any good either.

Of course in the past it used to be ITV that would thrash all-comers in the summer because there'd be a regular stream of new programmes while the Beeb showed next to nothing, I remember in the summer of 1993 BBC1 were down to bugger all and putting things like Food and Drink Choice Cuts at 8pm. Now it's BBC1 that are making the effort.


People don't watch channels, they watch programmes.

Not that it makes too much of a difference to those very poor figures, but it looks like those ratings don't include ITV1 HD. Broadcast reported 1.92m for Homes From Hell. Just worth noting, that DS's Tuesday overnights recently have often not included the HD figures. Not sure why though, since they manage to do it every other day.

OVERVIEW:
Ouch for ITV - 1.8 million in the 9pm slot - oh dear, well Tuesday's status as a Flop Zone is well and truly set in stone now. Good for BBC1, Holby managing to stay in the 5 million - ever consistent. Also good for DIY SOS and it seems people still have an appetite for DIY shows, despite my thinking that DIY shows belonged and should have stayed in the 90's. Excellent for the Ten O' Clock News, managing to get over 7 million two nights in a row, beating ITV by nearly 5 million viewers! Wow! The Hour stabilising at the 1.7 million mark is good news and could put it in good stead to be commissioned again. On another note, an excellent rating for Newsnight with 1.33 million; it really has been on a roll recently with the phone-hacking scandal and now the London riots; likewise with Channel 4 News, which usually rates in the low 1 million-high 900,000's mark.

true,, however lets not pretend people dont end up have favourite channels, its a natural consquence of TV channels aiming for more specfic demographics, and sticking to certain types of TV show.

That said this does not really apply to BBC 1 and ITV 1, so maybe my point isnt valid.

Welcome to Digital Spy, Sparky. Can't say that I agree with you though.

This 'TV gives people what they want' excuse is simply pathetic. TV has just stopped trying. They tell us that ratings are falling, not because the programmes are terrible, but because people have other things to do these days. What utter rubbish. It's a chicken and egg situation. People become disenchanted with TV because the programmes are terrible, only the morons seem to be watching, so TV reacts by making the programmes even more terrible, just to cater for morons.

Why doesn't TV start catering for the literate rather than the illiterate and, to the complete shock of most TV executives, the ratings will miraculously go up as the disenchanted public start to enjoy their TV again.

Since last Saturday most of the chavs have 42" Plasma TV's too. Isn't it time TV showed some decent shows on them!!

Would 650k round up to 700k because that was the highest rating daybreak got last week, on the borderline I would have thought.