Quote:
“Channel 5's second highest overnight rating of 2011, after, um, the launch!”
Yup. The programme itself is doing very, very well for C5 although I think we are going to continue to sink as the X Factor and SCD dominate publicity.
Quote:
“Maybe. But it's had next to no publicity anyway ( except the Daily Star of course ) and it seems to be doing okay! There has been a bit of interest in Sally Bercow going in (genius casting move) but that's it. In the run up it was mostly ignored.”
Well C5 did promote it a lot, as did the Daily Star so that will be a huge reason for the high ratings. I think it will rest at the 2 millions mark.
Quote:
“No, no, no! The Bachelor would have rated worse without the CBB lead-in, no question about that. A 7% audience share is still very good for Channel 5 compared to average.”
I know it would have rated worse. I said that it should have done better considering the lead in and the huge promotion it got. I think those at c5 will be disappointed with how it did. I think it under performed. Overall, I don't think it's given a massive boast to the programmes around it, which is what I think would have happened.