Here's a look at how the four main broadcasters did in the BARB Monthly Shares for July 2011:
BBC
BBC1: 21.1% (July 2010: 21.4%), BBC2: 6.6% (7.3%), BBC3: 1.6% (1.4%), BBC4: 0.7% (0.7%), BBC HD: 0.3% (0.5%), BBC News: 1.2% (1.0%), CBBC: 0.8% (0.7%), CBeebies: 1.4% (1.2%)
--> Total: 33.8% (July 2010: 34.3%)
ITV
ITV1: 13.7% (14.9%), ITV1+1: 0.7% (n/a), ITV2: 2.4% (2.5%), ITV3: 2.1% (2.0%), ITV4: 1.4% (1.2%), CITV: 0.4% (0.3%)
--> Total: 20.7% (July 2010: 20.9%)
Channel 4
C4: 6.9% (7.4%), E4: 2.0% (1.8%), Film4: 1.6% (1.3%), More4: 1.3% (1.1%), 4Music: 0.4% (0.3%)
--> Total: 12.2% (July 2010: 11.9%)
Channel 5
C5: 4.5% (4.4%), 5*: 0.6% (0.6%), 5USA: 1.0% (0.9%)
--> Total: 6.1% (July 2010: 5.9%)
Channel 4 (+2.5%) and Channel 5 (+3.3%) were up in terms of their market share compared to last July, whilst the BBC (-1.5%) and ITV (-1.0%) were both down. In terms of terrestrial channels, C5 (+2.2%) was the only one up y-o-y. BBC1 (-1.4%), BBC2 (-9.6%), ITV1 (-8.1%) and C4 (-6.8%) all suffered declines.
The BBC's most improved channel was BBC News (+20%) whilst BBC HD (-40%) was hurt by tough comparitive numbers due to the 2010 FIFA World Cup. ITV4 (+17%) and CITV (+33%) posted strong gains from last year. Although terrestrial C4 was down y-o-y, the broadcaster as a whole experienced a lift due to strong numbers from its digital channels, especially Film 4 which was up +23% y-o-y. All of Channel 5's channels held or grew their share vs. last July, with 5USA making the most gain proportionally (+11%).
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And here's a look at how the broadcasters have averaged for the first 7 months of 2011 (January to July) vs. the first 7 months of 2010:
BBC: 33.3% (Jan-July 2010: 33.0%)
ITV: 22.8% (22.5%)
CH4: 11.3% (11.1%)
CH5: 6.0% (6.0%)
So for the first 7 months of the year, all four major broadcasters are either flat or up vs. last year: BBC (+0.9%), ITV (+1.3%), CH4 (+1.8%), CH5 (+/-0%).