The Ratings Thread (Part 23)

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derek500

08-08-2011

Originally Posted by mlt11:
“OFCOM Communications Market report for 2010 came out a few days ago.

As usual it contains just about every conceivable piece of data you could want about the TV industry, including overall channel ratings.

TV section starts at 97/341:

http://stakeholders.ofcom.org.uk/bin...2011_FINAL.pdf”

One of the big anomalies as usual is the time-shifting figures, which still only include seven days (BARB, I believe are addressing it in future updates).

With PVRs (Sky's at least, who have the lion's share of the market), holding dozens of hours of content there must be a lot of viewing outside the seven day window,

As I assume all the channel shares and hours of viewing are based on BARB's figures, there must be quite a high percentage missing.

If we were BARB panellists a lot of our viewing wouldn't be registered.

This year we stacked up several serials including Marchlands, Kidnap and Ransom and Injustice, to watch in a block when all the episodes were shown. We have three episodes of The Hour to watch when we have the complete series.

I'm sure we're not alone.

Chris1964

08-08-2011

Originally Posted by D.M.N.:
“Sunday 7th August 2011
BBC One
18:30 - Antiques Roadshow: 5.08m (26.6%)
19:30 - Countryfile: 6.51m (29.5%)
20:30 - The Inspector Lynley Mysteries: 4.22m (17.7%)
22:25 - Sugartown: 1.45m (10.4%)

BBC Two
20:00 - Best of Top Gear: 3.32m (14.3%) inc HD
21:00 - Dragon's Den: 4.06m (16.9%) inc HD
22:00 - Mock The Week: 1.61m (7.9%)

ITV1
18:00 - Community Shield Highlights: 2.15m (12.1%)
* +1: 150k (0.7%)
19:00 - Joanna Lumley's Nile: 1.24m (6.1%)
20:00 - Born To Shine: 1.94m (8.3%)
21:00 - Law & Order: UK: 3.83m (15.9%)
* +1: 215k (1.2%)

Channel 4
19:00 - A Place in the Sun: Home or Away: 1.09m (5.3%)
* +1: 105k (0.5%)
20:00 - Holiday Hijack: 1.30m (5.6%)
* +1: 145k (0.6%)
21:00 - Inside Nature's Giants: 1.46m (6.5%)
* +1: 199k (1.3%)
22:30 - FILM: No Country For Old Men: 570k (6.0%)

Channel 5
19:00 - FILM: Men In Black II: 2.25m (10.2%)
21:00 - FILM: Swordfish: 1.39m (6.5%)

Primetime Shares
BBC One - 22.0%
BBC Two - 10.5%
ITV1 - 10.0% (+1: 0.5%)
Channel 5 - 8.2%
Channel 4 - 5.8% (+1: 0.7%)

Ratings include HD and are tape-checked.

Multichannels
BBC Three
20:00 - Don't Tell The Bride: 611k (2.6%)

ITV2
20:00 - Britain's Biggest Babies: 492k (2.1%)
* +1: 241k (1.0%)

Source: DS

An absolute horror show for ITV between 7pm and 9pm. Considering its lead-in, Law and Order did respectably I guess, although 3rd in its slot probably will not please ITV.

Super figure for Countryfile no doubt benefiting from the poor opposition. This series of Dragon's Den if it remains at 4m in the overnights could become its highest rated yet.

Great rating for the film on Channel 5 as well, beating ITV1 for half of primetime.”

Looking at those figures I reckon the BBC would be more than happy to get them in Winter-certainly Countryfile is more than useful even taking into account the collapse of ITV1.
EDIT-Those Community Shield highlights seem quite poor to me.

Chris1964

08-08-2011

Originally Posted by rzt:
“Here's a look at how the four main broadcasters did in the BARB Monthly Shares for July 2011:

BBC
BBC1: 21.1% (July 2010: 21.4%), BBC2: 6.6% (7.3%), BBC3: 1.6% (1.4%), BBC4: 0.7% (0.7%), BBC HD: 0.3% (0.5%), BBC News: 1.2% (1.0%), CBBC: 0.8% (0.7%), CBeebies: 1.4% (1.2%)
--> Total: 33.8% (July 2010: 34.3%)

ITV
ITV1: 13.7% (14.9%), ITV1+1: 0.7% (n/a), ITV2: 2.4% (2.5%), ITV3: 2.1% (2.0%), ITV4: 1.4% (1.2%), CITV: 0.4% (0.3%)
--> Total: 20.7% (July 2010: 20.9%)

Channel 4
C4: 6.9% (7.4%), E4: 2.0% (1.8%), Film4: 1.6% (1.3%), More4: 1.3% (1.1%), 4Music: 0.4% (0.3%)
--> Total: 12.2% (July 2010: 11.9%)

Channel 5
C5: 4.5% (4.4%), 5*: 0.6% (0.6%), 5USA: 1.0% (0.9%)
--> Total: 6.1% (July 2010: 5.9%)

Channel 4 (+2.5%) and Channel 5 (+3.3%) were up in terms of their market share compared to last July, whilst the BBC (-1.5%) and ITV (-1.0%) were both down. In terms of terrestrial channels, C5 (+2.2%) was the only one up y-o-y. BBC1 (-1.4%), BBC2 (-9.6%), ITV1 (-8.1%) and C4 (-6.8%) all suffered declines.

The BBC's most improved channel was BBC News (+20%) whilst BBC HD (-40%) was hurt by tough comparitive numbers due to the 2010 FIFA World Cup. ITV4 (+17%) and CITV (+33%) posted strong gains from last year. Although terrestrial C4 was down y-o-y, the broadcaster as a whole experienced a lift due to strong numbers from its digital channels, especially Film 4 which was up +23% y-o-y. All of Channel 5's channels held or grew their share vs. last July, with 5USA making the most gain proportionally (+11%).
------------------------------------------
And here's a look at how the broadcasters have averaged for the first 7 months of 2011 (January to July) vs. the first 7 months of 2010:

BBC: 33.3% (Jan-July 2010: 33.0%)
ITV: 22.8% (22.5%)
CH4: 11.3% (11.1%)
CH5: 6.0% (6.0%)

So for the first 7 months of the year, all four major broadcasters are either flat or up vs. last year: BBC (+0.9%), ITV (+1.3%), CH4 (+1.8%), CH5 (+/-0%).”

I know we are supposed to take into account famillies of channels these days but thats pretty dire for ITV1.

mlt11

08-08-2011

Originally Posted by GeorgeS:
“So ITV is down 0.2% year on year and no World Cup in 2011. Can we all go back to panicking again now? ”

ITV shares down 6.5% today (FTSE down just under 3%)

That Communications Market report is a reminder of long term trends. Whilst the advertising market has picked up in approx the last 18 months who knows what may happen next if we have another financial crisis?

ITV remains:

- totally exposed to the advertising market.

- at risk of continued audience fragmentation - whilst the big hitters remain very strong we are seing that audiences for "general filler" can now literally completely collapse.

Also remember it could be argued that ITV1+1 has given a "one off" boost that won't be repeated and has therefore (to a degree) disguised the underlying movement this year.

mlt11

08-08-2011

ITV share price chart for last 12 months makes very interesting reading - a "game of two halves"

August 2010 - 50p
March 2011 - 90p
Now - 58p

http://www.bbc.co.uk/news/business/m...elve_month.stm

Chris1964

08-08-2011

Originally Posted by derek500:
“One of the big anomalies as usual is the time-shifting figures, which still only include seven days (BARB, I believe are addressing it in future updates).

With PVRs (Sky's at least, who have the lion's share of the market), holding dozens of hours of content there must be a lot of viewing outside the seven day window,As I assume all the channel shares and hours of viewing are based on BARB's figures, there must be quite a high percentage missing.

If we were BARB panellists a lot of our viewing wouldn't be registered.

This year we stacked up several serials including Marchlands, Kidnap and Ransom and Injustice, to watch in a block when all the episodes were shown. We have three episodes of The Hour to watch when we have the complete series.

I'm sure we're not alone.”

I quite agree-though Id like to know how many people just delete them 3 months later.

Charnham

08-08-2011

Dragons Den continues to do well, whilst ITV continues to struggle without Syco TV holding its hand. Channel 5 I think benefiting.

ITV shares have been alot lower than 58p. but its true despite alot of talk, ITV is still very depedent on advertising, I guess it just doesnt have the guts to make something worthwhile Pay.

C14E

08-08-2011

I said a few weeks ago that showing films on Saturday nights was probably the way to go in the summer - perhaps an option for next summer? Not sure that they could do Harry Potter again - any other options?

More repeats next summer as well, IMO. ITV should be repeating the most recent series of Downton Abbey and possibly Doc Martin in primetime slots just now ahead of their return. Even if the ratings aren't that great (and it's hard to believe they'd be worse than the current options) they have a benefit in supporting the autumn schedule which is far more important.

D.M.N.

08-08-2011

Originally Posted by Georged123:
“DMN - are you still doing the alternative chart for BBC2/C4/C5 show? Would be interesting to see where Dragons Den fits in.”

I decided against it because it turned into a 'displaced BBC1 programmes' chart. May redo it in a few weeks with the BBC1 programmes that were shifted over to BBC2 removed.

Top 20's upcoming...

D.M.N.

08-08-2011

Most Watched Shows of 2011 [Top 20 - Officials]
01 - 13.95m - THE ROYAL WEDDING (29/04/11) - BBC1/HD/BBC NEWS
02 - 12.63m - BRITAIN'S GOT TALENT (04/06/11) - ITV1/HD
03 - 12.56m - CORONATION STREET (14/02/11) - ITV1/HD
04 - 11.42m - EASTENDERS (03/01/11) - BBC1/HD
05 - 10.76m - BBC NEWS (29/04/11) - BBC1/HD

06 - 10.26m - COMIC RELIEF (18/03/11) - BBC1/HD
07 - 10.24m - THE APPRENTICE (17/07/11) - BBC1/HD
08 - 10.23m - DANCING ON ICE (09/01/11) - ITV1/HD
09 - 9.70m - NEW TRICKS (18/07/11) - BBC1/HD
10 - 9.68m - THE EUROVISION SONG CONTEST (14/05/11) - BBC1/HD

11 - 9.52m - EMMERDALE (13/01/11) - ITV1/HD
12 - 9.11m - SCOTT & BAILEY (29/05/11) - ITV1/HD
13 - 8.86m - DOCTOR WHO (23/04/11) - BBC1/HD
14 - 8.80m - BIG FAT GYPSY WEDDINGS (08/02/11) - C4
15 - 8.80m - COME FLY WITH ME (01/01/11) - BBC1/HD

16 - 8.69m - WILD AT HEART (09/01/11) - ITV1/HD
17 - 8.50m - SILENT WITNESS (17/01/11) - BBC1/HD
18 - 8.31m - UEFA CHAMPIONS LEAGUE LIVE (28/05/11) - ITV1/HD
19 - 8.22m - BENIDORM (25/02/11) - ITV1/HD
20 - 8.10m - MIDSOMER MURDERS (02/02/11) - ITV1/HD

Notes:
- No duplicates: i.e. no BGT/DOI in there twice.
- HD audience included for all programmes airing on HD
- BBC1 HD is bundled in automatically with BBC1
- ITV1 +1 excluded
- Thanks to MattJ and rzt for some of the missing ratings off BARB
- The Royal Wedding is BBC1 and BBC News only.

Most Watched Multichannel Shows of 2011 [Top 20 - Officials]
01 - 2.69m - LIVE FORD SUPER SUNDAY - MATCH (06/02/11) - Sky Sports 1
02 - 2.63m - GLEE (17/01/11) - E4
03 - 2.25m - CELEBRITY JUICE (19/05/11) - ITV2
04 - 2.00m - HATTIE (19/01/11) - BBC4
05 - 1.99m - BRITAIN'S GOT MORE TALENT (04/06/11) - ITV2

06 - 1.97m - LIVE FORD FOOTBALL SPECIAL (01/03/11) - Sky Sports 2
07 - 1.94m - UEFA CHAMPIONS LEAGUE LIVE (12/04/11) - Sky Sports 2
08 - 1.77m - MAD DOGS (03/03/11) - Sky1
09 - 1.72m - EASTENDERS (30/05/11) - BBC3
10 - 1.71m - FAMILY GUY (22/05/11) - BBC3

11 - 1.69m - JUNIOR DOCTORS (15/03/11) - BBC3
12 - 1.57m - THE ONLY WAY IS ESSEX (04/05/11) - ITV2
13 - 1.57m - BEING HUMAN (23/01/11) - BBC3
14 - 1.56m - FILM: INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL (25/04/11) - BBC3
15 - 1.49m - FILM: INDIANA JONES AND THE LAST CRUSADE (30/04/11) - BBC3

16 - 1.47m - LIVE FORD MONDAY NIGHT FOOTBALL (11/04/11) - Sky Sports 1
17 - 1.45m - GAME OF THRONES (18/04/11) - Sky Atlantic
18 - 1.44m - DYNAMO: MAGICIAN IMPOSSIBLE (28/07/11) - Watch
19 - 1.44m - OUR WAR (07/06/11) - BBC3
20 - 1.43m - LIVE INTERNATIONAL FOOTBALL (26/03/11) - Sky Sports 1

Source: BARB. Excludes +1, Includes HD for Terrestrial Chart. Only 1 programme per 'show', i.e. only one Ford Super Sunday game.

GeorgeS

08-08-2011

Originally Posted by mlt11:
“ITV shares down 6.5% today (FTSE down just under 3%)

That Communications Market report is a reminder of long term trends. Whilst the advertising market has picked up in approx the last 18 months who knows what may happen next if we have another financial crisis?

ITV remains:

- totally exposed to the advertising market.

- at risk of continued audience fragmentation - whilst the big hitters remain very strong we are seing that audiences for "general filler" can now literally completely collapse.

Also remember it could be argued that ITV1+1 has given a "one off" boost that won't be repeated and has therefore (to a degree) disguised the underlying movement this year.”

so tell me which shares are going up today? Looking at the heat maps on CNBC, I think you will find very very few... (except BSkyB actually!)

It could also be argued that ITV cut their programming spend this summer to match the lower ad revenue available, so there should have been a ratings decline.

Chris1964

08-08-2011

Originally Posted by C14E:
“I said a few weeks ago that showing films on Saturday nights was probably the way to go in the summer - perhaps an option for next summer? Not sure that they could do Harry Potter again - any other options? More repeats next summer as well, IMO. ITV should be repeating the most recent series of Downton Abbey and possibly Doc Martin in primetime slots just now ahead of their return. Even if the ratings aren't that great (and it's hard to believe they'd be worse than the current options) they have a benefit in supporting the autumn schedule which is far more important.”

Im sure they would like to-they repeat Bond to death (further than death if thats possible).Though not quite sure what the cost implications are with Potter. I reckon Potter will appear annually when all eight have been shown.

Charnham

08-08-2011

Originally Posted by GeorgeS:
“It could also be argued that ITV cut their programming spend this summer to match the lower ad revenue available, so there should have been a ratings decline.”

in that case I am sure ITV are looking at yesterdays ratings and congratulating each other on a job well done?

I could have sworn ITV was meant to be investing in programming it can sell on either the ITV Player or to other TV channels in the global market, rather than comissioning rubbish shows that can only fail.

It comes to something when Sing If You Can, looks like the big success of the group of new shows ITV has tried this year.

derek500

08-08-2011

Originally Posted by Charnham:
“
ITV shares have been alot lower than 58p. but its true despite alot of talk, ITV is still very depedent on advertising, I guess it just doesnt have the guts to make something worthwhile Pay.”

Quite a few of their own productions have been made in HD for the 40% of Sky customers who watch ITV2/3/4.

And this year they bought the HD rights for the Tour de France.

Charnham

08-08-2011

Originally Posted by derek500:
“Quite a few of their own productions have been made in HD for the 40% of Sky customers who watch ITV2/3/4.

And this year they bought the HD rights for the Tour de France.”

but that product still exists on free to air TV.

How much of ITV 2 & ITV 3 is really worth spending extra on to watch in HD?

GeorgeS

08-08-2011

Originally Posted by Charnham:
“in that case I am sure ITV are looking at yesterdays ratings and congratulating each other on a job well done?”

One day. Look at the July year on year figures before you go off on one...

Originally Posted by Charnham:
“I could have sworn ITV was meant to be investing in programming it can sell on either the ITV Player or to other TV channels in the global market, rather than comissioning rubbish shows that can only fail.”

Well a few points:

- the pay items on ITV player will be internet only and its currently a trial basis, test the water scheme supposed to start in early 2012

- something which fails in the UK will not necessarily fail elsewhere. Some of those formats may well work in other markets. Despite your preferences, UK shows only tend to work when there is a high level of cynicism and manipulation (X Factor, BB, Apprentice). There is a lot less of that in continental countries and some of these ITV formats could easily suceed there with some minor tweaking.

mancitybean

08-08-2011

ITV1 to show Bayern M v Zurich and Udinese v Arsenal

RobbieSykes123

08-08-2011

Originally Posted by derek500:
“
I'm sure we're not alone.”

Said ITV's controller as he awaited Sunday's overnights.

Then he got them and realised he was!

Truly horrific figures. I need to know if that pitiful 1.24m is ITV's lowest ever primetime audience since 1955.

If not, what was?

grahamzxy

08-08-2011

BARB Top 10 - w/e 31 July 2011 (No duplicates - includes HD simulcasts)

1 Coronation Street (Mon2030) 9.40m
2 New Tricks (Mon 2101) 9.34m
3 Eastenders (Mon 1959) 8.59m
4 Emmerdale (Thu 2000) 7.48m
5 Top Gear (Sun 2000) 6.76m
6 Ten O'Clock News (Mon 2200) 5.72m
7 Casualty (Sat 2020) 5.69m
8 Torchwood: Miracle Day (Thu 2103) 5.49m
9 Richard Hammond's Journey To Bottom Of The Sea (Tue 2100) 5.38m
10 Holby City (Tue 2002) 5.16m

Charnham

08-08-2011

Originally Posted by GeorgeS:
“- something which fails in the UK will not necessarily fail elsewhere. Some of those formats may well work in other markets.”

such as? ok fair enough the BBC tweaked Dragons Den and its far superior to the orginal, but what other shows have been succeful in secondary markets after flopping in the market where it was developed?

Ill go out on a limb and say Marraige Ref is not an example of such a show, but I guess you could have Neighbours.

rzt

08-08-2011

Originally Posted by mancitybean:
“ITV1 to show Bayern M v Zurich...”

That's going to really struggle- could be down to a 1.5-2.0m average, based on how previous all-foreign Champions League qualifiers/Super Cup matches have rated.

Originally Posted by RobbieSykes123:
“Truly horrific figures. I need to know if that pitiful 1.24m is ITV's lowest ever primetime audience since 1955.

If not, what was?”

An episode of Al Murray's Multiple Personality Disorder in 2009 had 1.04m.

Chris1964

08-08-2011

Originally Posted by RobbieSykes123:
“Said ITV's controller as he awaited Sunday's overnights.

Then he got them and realised he was!

Truly horrific figures. I need to know if that pitiful 1.24m is ITV's lowest ever primetime audience since 1955.
If not, what was?”

I cant imagine any other that low-ITV have probably had more viewers tuned in asleep in the good old days.

RobbieSykes123

08-08-2011

Originally Posted by rzt:
“That's going to really struggle- could be down to a 1.5-2.0m average, based on how previous all-foreign Champions League qualifiers/Super Cup matches have rated.

An episode of Al Murray's Multiple Personality Disorder in 2009 had 1.04m.”

Ah, of course. "Talented stand up comic in crap ITV sketch show flop" shocker...

Andy23

08-08-2011

Originally Posted by rzt:
“That's going to really struggle- could be down to a 1.5-2.0m average, based on how previous all-foreign Champions League qualifiers/Super Cup matches have rated.”

The demographics will be good though.

derek500

08-08-2011

Originally Posted by Charnham:
“but that product still exists on free to air TV.

How much of ITV 2 & ITV 3 is really worth spending extra on to watch in HD?”

In reality nobody pays extra to watch in HD as they're included in the package by default.

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