Originally Posted by Iworkinradio:
“talksport's increase in audience is largely due to the extension of its Premier League rights, to suggest anything else is nonsense.”
“talksport's increase in audience is largely due to the extension of its Premier League rights, to suggest anything else is nonsense.”
Agreed, but now that 47% of their existing audience comes under the ABC1 male demographic and I believe this has been steadily rising over a number of years, this is a trend too big to ignore or simply put down to their comparatively recent success in the Premier League radio rights market.
It is clearly arrant nonsense to persist with the myth that talkSPORT's audience is made up of "white van man football supporters" as you have done when audience information gathered by RAJAR paints a markedly different picture when it comes to the social backgrounds of the stations listeners.
Originally Posted by Iworkinradio:
“Do you deny that TS attempt to move their audience upmarket have been pretty clunky? There's nothing "wrong" in what you're trying to do in moving the audience upmarket but I don't think it works.”
“Do you deny that TS attempt to move their audience upmarket have been pretty clunky? There's nothing "wrong" in what you're trying to do in moving the audience upmarket but I don't think it works.”
As a regular listener to the station since 1999, I don't think their steady move upmarket has been clunky at all.
I think that most of presenters they've introduced under this regime in recent years (Saggers, Kelly, Collymore, Keys and Gray) have fitted in smoothly and have proven to be good additions. Upmarket programmes like Full Contact, My Sporting Life and Football First (all of which are some of the highest quality programmes on British sports radio IMO) have been given suitable timeslots with mostly more populist stuff going out in core timeslots. I think it's been very balanced in that respect.
As I've said, you can't deny their current line-up is getting results. The overall listening figures are the best in their history, many of their weekday programmes away from their live football coverage have cracked the 1 million listeners mark and they are not struggling to attract advertisers.
Originally Posted by Iworkinradio:
“Qoting Nivea and Ford as an example of ABC1 advertsing is a bit dim. they're top quality companies with huge spends which is great for any commercial station but their products are hardly the preserve of the cotswold set are they?”
“Qoting Nivea and Ford as an example of ABC1 advertsing is a bit dim. they're top quality companies with huge spends which is great for any commercial station but their products are hardly the preserve of the cotswold set are they?”
How is it a bit dim? I am only stating facts, facts that you were denying to be the case. A dim argument would be to claim that any ABC advertisers would desert them after the tournament - when quite clearly that has not been the case in the past and going by that trend is highly unlikely to happen in the future.




, but I take it you don't listen to much of the station then?