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Jan-June 2011 ABC figures are in - disaster for The Dandy |
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#1 |
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Forum Member
Join Date: Jun 2009
Location: Hull, UK
Posts: 7,363
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Jan-June 2011 ABC figures are in - disaster for The Dandy
DS has reported sales figures for Bauer and IPC magazines, but they're not the only ones to release their six-monthly sales figures today. Quoted from Comics UK: Quote:
Originally Posted by PaulTwist
The ABCs for the first half of the year have been published - and the biggest shock is this:
The Dandy : 7,448 ; -48.1% Yes - the relaunched Dandy has lost almost half its readership. Upsetting news indeed. I know that I've bought more copies of The Dandy since the relaunch than I'd ever bought before. Maybe kids DON'T want a comic that's just a comic? Sad news if that's true. The only magazine on the list that sells less than The Dandy is Times Educational Supplement Scotland. Other titles relevant to this forum: The Beano : 37,145 ; -20.4% The BeanoMAX : 24,438 ; -15.9% DC Thomson Children's Entertainment Package (Boys) : 69,031 ; -23.4% DC Thomson Children's Entertainment Package (Girls) : 76,329 ; -29.3% (dunno what these are) Doctor Who Adventures Magazine : 50,013 ; -6.6% Doctor Who Magazine : 30,682 ; -13.3% The Simpsons Comics : 64,882 ; -20.7% Simpsons Comics Presents : 44,728 ; -29.2% (Although full of American reprints, it's hard to begrudge Simpsons Comics' popularity as the strips are so well-written) Spectacular Spiderman : 28,003 ; -1.8% Toxic : 40,503 ; -0.7% (Toxic OUTSELLS THE BEANO. Cripes!) Full list: http://www.pressgazette.co.uk/story....code=47723&c=1 And please don't think I'm posting this to be negative. It breaks my heart that more people aren't buying The Dandy, and I hope it has a massive turnaround pretty damn quickly. |
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#2 |
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Join Date: Dec 2004
Posts: 3,764
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Quote:
That 48% drop in readers is a disaster for the Dandy, which had a major revamp last October. But sales have dropped across the board, so this is a dark day for the British comics industry.
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#3 |
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Inactive Member
Join Date: Aug 2009
Location: Shotley, Suffolk
Posts: 10,824
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Quote:
DS has reported sales figures for Bauer and IPC magazines, but they're not the only ones to release their six-monthly sales figures today. Quoted from Comics UK:
That 48% drop in readers is a disaster for the Dandy, which had a major revamp last October. But sales have dropped across the board, so this is a dark day for the British comics industry. |
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#4 |
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Join Date: Mar 2010
Location: Ireland
Posts: 6,740
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Can't remember reading an issue of "The Dandy" since the mid-80s, but this is still
bad news for the UK comic industry. |
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#5 |
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Forum Member
Join Date: Oct 2005
Location: Alba
Posts: 10,181
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I hardly bought comics when I was younger. I wouldn't dream of buying one thesedays.
The reason the comic/magazine business is going down the pan is because they are severely overpriced. £10 for an iPhone app magazine? £15 for some photography magazines? Even Nintendo's official magazine has gone up to £4.50 - it's just full of old news. The internet has killed magazines and comics - and it's not a bad thing. |
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#6 |
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Inactive Member
Join Date: Aug 2009
Location: Shotley, Suffolk
Posts: 10,824
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Quote:
I hardly bought comics when I was younger. I wouldn't dream of buying one thesedays.
The reason the comic/magazine business is going down the pan is because they are severely overpriced. £10 for an iPhone app magazine? £15 for some photography magazines? Even Nintendo's official magazine has gone up to £4.50 - it's just full of old news. The internet has killed magazines and comics - and it's not a bad thing. |
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#7 |
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Forum Member
Join Date: Jun 2009
Location: Hull, UK
Posts: 7,363
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Yeah, but Coolboy's point about Nintendo's magazine for example having old news that readers have already seen on the Internet is true. That's not a problem for comics (for which distribution, marketing and pricing is definitely the main problem like you said), but it is for some other magazine genres. Why buy a magazine when you can get it's content online for free?
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