Quote:
“It's the way that they've implemented the thing that annoys me. Too many channels shoe-horned into the 4.5 streams that they have access to, and very silly scheduling between them. Particularly silly is the fact that they run exactly the same schedule at weekends as on weekdays, meaning that the channels that I'd want to watch are not being shown at the times I want to see them.”
Yeah I would agree that the broadcast hours need tweaking, and I would also agree that a different weekend schedule is worth looking in to. I would further agree that they do have too many channels. Unfortunately they need the magic 10 figure in order to get into double digits to make them sound worthwhile with the 'more channels is better' philosophy that's rife with multichannel television.
That said, there is always the argument that they are trying to cater to a wide audience, and just because you or I might be able to identify some channels which could go that doesn't necessarily mean that everyone would want them to go.
Quote:
“Compared to ITV Digital Top-Up TV isn't very good value for money. For £99 p/a (£8.25 p/m) ITV Digital gave you six channels and use of the hardware. Those six channels were of your choosing (from a decent selection), not four made up of bits of several others which TUTV think you'll want (or could get cheapest).”
Assuming you reach £99 from the prepaid package, that was unsustainable for them to offer - made patently obvious when they ended up withdrawing the original 6 channel prepay and replaced it with an all primary channels prepay, marketed as a newer and better product but actually it left people worse off since the extensive discount you used to get was largely gone.
ITV Digital used a lot of tactics to try and compete with Sky, and few of them - including the free loan of the box - weren't viable. They collapsed because they weren't a viable business, the sports channel fiasco was only the thing which pushed them over the edge.
The bottom line is that they couldn't afford to offer the things they did for the money they charged. It is no surprise that TUTV does offer a more limited service than ITV Digital and it's also no surprise that their subscription is close to the £9.99 / month for 6 primary channels which On Digital charged at launch (although you do have to take into account 6 years of inflation and the general rise in supscription television that's gone on since then) - they intend to be a viable business which will break even, they don't intend to be ITV Digital MKII - an unviable venture that will flop spectacularly.